在纷繁复杂的时代洪流中，掌握四大策略，方能有效阻止精神内耗，开启高效人生新篇章。

In the complex and chaotic currents of the age, mastering the four strategies is the key to effectively prevent mental exhaustion and to open a new chapter of an efficient and productive life.

1. 绝招1：创业项目以“新”制胜强手过招，靠什么取胜？靠创意。在快速变迁的时代中，突破过去的框架，掌握新的环境，面对新的课题，迎接新的挑战，才能赢得新的财富。

1. Ultimate Skill 1: Winning in entrepreneurship through the element of "newness". How to achieve victory? Through creativity. In an era of rapid change, only by breaking through the old framework, mastering the new environment, facing new issues, and welcoming new challenges can one win new wealth.

2. 社交能力———借力打力觅捷径在当今提倡合作双赢的时代，过去那种单枪匹马的创业方式已越来越不适应时代需求。扩大社交圈，通过朋友掌握更多信息、寻求更大发展，日益成为成功创业的捷径。

2. Social Skills – Leveraging Others to Find Shortcuts: In the current era that advocates for win-win cooperation, the old-fashioned way of starting a business alone is increasingly un适应 to the needs of the times. Expanding one's social circle and obtaining more information and seeking greater development through friends has increasingly become a shortcut to successful entrepreneurship.

3. 魄力---该出手时就出手在创业界，往往是风险与机会并存。创业者必须善于发现新生事物，并对新生事物有强烈的探求欲；必须敢于冒险，即使没有十足把握，也应果断地尝试。

3. Determination - When the time is right, take action. In the entrepreneurial world, risk and opportunity often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore them; they must dare to take risks, even if they are not completely certain, and should try decisively.

4. 合作能力———趋利避害形成合力有一个良好的创业团队是关键。大家在一起创业，分享各自的知识和经验，同时也避免了很多创业“雷区”。

4. Cooperative Ability – Forming a合力 to pursue benefits and avoid harm is crucial with a good entrepreneurial team. When people start a business together, they share their knowledge and experience with each other, and at the same time, they also avoid many entrepreneurial "landmines."

5. 绝招2：“无中生有”开拓销售渠道销售渠道是小企业创业的命门，对创业企业来说，由于产品和企业的知名度低，很难进入其他企业已经稳定的销售渠道。因此，很多企业都不得不暂时采取高成本低效益的营销战略，如上门推销、大打商品广告、向批发商和零售商让利或交给任何愿意经销的企业销售。这种渠道开拓的方式通常是慢功夫，很难使创业企业尝到“开门红”的喜悦滋味。

5. Master Skill 2: "Create from Nothing" to Expand Sales Channels Sales channels are the lifeline of small business startups. For startup enterprises, due to the low product and company reputation, it is difficult to enter into the stable sales channels of other established companies. Therefore, many businesses have no choice but to temporarily adopt high-cost, low-efficiency marketing strategies, such as door-to-door sales, aggressive product advertising, offering discounts to wholesalers and retailers, or entrusting sales to any enterprise willing to distribute. This approach to channel expansion usually requires a long-term effort and is difficult for startup businesses to experience the joy of "a successful opening day."

6. 其二，办厂。渐渐地，薛京闯过了“入门关”，开始赚钱了。薛京决定自己办厂，可一年下来，非但没赚到钱，还亏了几十万元。就在这时，薛京接到一个香港客户的电话，而这单生意不仅有一定难度，供货期还特别紧。可薛京没有退缩，十天之中，他和工人一起通宵加班，将通常需要半个多月才能打出的15个大样全部做好，三飞深圳，顺利拿下了这张订单。就是这笔价值数百万元的生意，让薛京走出了困境。

6. Secondly, setting up a factory. Gradually, Xue Jing passed the "threshold," and started to make money. Xue Jing decided to set up his own factory, but after a year, he not only didn't make any money, but also incurred losses of several hundred thousand yuan. At this moment, Xue Jing received a phone call from a Hong Kong client, and this deal was not only challenging but also had a very tight delivery period. However, Xue Jing did not retreat. In just ten days, he and the workers worked through the night to complete all 15 prototypes that would usually take more than half a month, made three trips to Shenzhen, and successfully secured the order. It was this deal worth several million yuan that helped Xue Jing break through the困境.

7. 不久之后，因劳累过度，大病不起。曾国藩写信劝诫他：

7. Not long after, due to overexertion, he fell seriously ill. Zeng Guofan wrote to him to advise and caution him:

8. 特许经营给加盟者带来的好处，其一是分享品牌金矿，品牌是一种信誉、品质和服务的象征，具有极高的含金量。消费者对品牌的认同，大大缩短了加盟者的投入期。其二是分享经营诀窍，“借他人之梯，登自家成功之楼”。其三是分享总部提供的支持、培训、管理、广告、促销等。由于无需为货源、器材、采购和广告宣传等事宜担心，对势单力薄的投资者确实是一条比较好的创业途径。加盟者只需要出资金，就可以获得一个成熟的项目，轻松开店，获利丰厚。目前连锁加盟项目多达近百种，涉及服务业、零售业、教育培训业等诸多领域。据业内专家分析，零售业、餐饮、制水、美容美发、保洁等领域“门槛”较低，但竞争已相当激烈；而教育培训、图书经营、旅游服务等是新兴领域，虽然对创业者要求较高，但发展空间相对较大。

8. The benefits of franchising to franchisees include: Firstly, sharing the brand's gold mine. A brand symbolizes credibility, quality, and service, and has a high gold content. Consumers' recognition of the brand greatly shortens the investment period for franchisees. Secondly, sharing business secrets, "using others' ladder to climb your own successful building." Thirdly, sharing the support, training, management, advertising, and promotions provided by the headquarters. As franchisees do not have to worry about issues such as supply sources, equipment, procurement, and advertising promotion, it is indeed a good entrepreneurial path for those with limited resources. Franchisees only need to invest capital to obtain a mature project, easily open a store, and earn substantial profits. Currently, there are nearly a hundred types of chain franchise projects, covering a wide range of fields such as services, retail, education and training, and more. According to industry experts, the "threshold" for retail, catering, water production, beauty and hairdressing, cleaning, and other fields is relatively low, but the competition is already quite fierce; while education and training, book retailing, tourism services, and other emerging fields have higher requirements for entrepreneurs, but offer relatively greater development space.

9. 爱心———创业成功的催化剂在竞争日趋激烈的今天，产品和企业的公众形象定位，对创业成功与否起着关键作用。富有爱心，则是构成诚实、良好商业氛围的重要因素。从某种角度看，爱心是创业成功的“催化剂”。

9. Love — The Catalyst for Entrepreneurial Success In today's increasingly competitive environment, the positioning of products and the public image of enterprises play a crucial role in determining the success or failure of entrepreneurship. Love, in its essence, is an important factor in creating an honest and good business atmosphere. From a certain perspective, love can be seen as the "catalyst" for entrepreneurial success.

10. 当年明月在《明朝那些事儿》以明朝徐霞客作尾，他说：

10. That year, in "Ming Dynasty: The Stories," the author concludes with a story about Xu Xiake of the Ming Dynasty, saying:

11. 杨绛说，世界是自己的，与他人无关。

11. Yang Jiang said, "The world is one's own, and has nothing to do with others."

12. 既然如此，也不用去纠结自己的前途命运了，不如轻舟快马，笑傲江湖，自得其乐。

12. Since that is the case, there's no need to worry about one's future and destiny. Why not take a swift boat and ride the waves of the江湖, laughing and being at ease with oneself?

13. 意思是，别人嘲笑我疯疯癫癫，我还笑他们看不懂我。君不见，那些自以为是的豪杰精英，全都变成了黄泉枯骨了。

13. It means that while others laugh at me for being crazy and whimsical, I laugh at them for not understanding me. Have you not seen that those who consider themselves heroic and outstanding have all turned into withered bones in the afterlife?

14. 曾国藩的弟弟曾国潢爱慕虚荣，喜欢出风头，曾依靠着哥哥的权势地位在家乡多管闲事，大包大揽，大刷存在感。

14. Zeng Guofan's brother, Zeng Guan, was fond of showmanship and loved the trappings of wealth and fame. He often meddled in affairs back home, relying on his brother's power and status, taking on numerous responsibilities and boosting his own presence.

15. 一个书生赶街，听到布摊上买布的一个大汉在算钱的时候说，3乘以8得21。书生立即上前纠正，可大汉不以为然，坚持己见，两人就此争论起来。最后，竟然互相撕打，一直闹到县衙公堂。

15. A scholar was going to the market when he heard a large man buying cloth from a stall calculate that 3 multiplied by 8 equals 21. The scholar immediately stepped forward to correct him, but the large man refused to accept it, sticking to his own view, and an argument ensued between them. Finally, it escalated into a physical fight, and they ended up in the county court.

16. 道理是用事实去证明的，不是用嘴巴去争论的。不在无关紧要的事情上争对错，用心经营好自己，砥砺前行，才是一个人最大的清醒。

16. Reason is proven by facts, not argued with the mouth. Not to argue right and wrong over trivial matters, but to cultivate oneself with all one's heart, to forge ahead, is the greatest clarity for a person.

17. 其一，下海。1992年，30刚出头的薛京从单位辞职，借来5000元钱买了部摩托车，跑起了“单帮”。由于生产厂家的产品质量不过关，他的第一单生意就亏了十几万。这对当时的薛京来说，几乎是个天文数字，可他愣是用半年的努力填平了亏空。

17. Firstly, diving into the business world. In 1992, at the age of just over 30, Xue Jing resigned from his unit, borrowed 5,000 yuan to buy a motorcycle, and started running "single-handed" businesses. Due to the poor quality of the products from the manufacturers, his first business deal resulted in a loss of over 100,000 yuan. For Xue Jing at that time, this was almost an astronomical figure, yet he managed to fill the gap with half a year of hard work.

18. 把争对错的时间用来做事，沉淀自己，提升自己，成就自己，才是证明自己最好的方式。

18. Using the time that you would spend arguing about right and wrong to do things, to settle yourself, to elevate yourself, and to achieve yourself, is the best way to prove yourself.

19. 乌台诗案，让风华绝代的大才子苏东坡命运突转，骤然跌落低谷，前途尽黯。

19. The Wu Tai Poetry Incident turned the destiny of the outstanding talent Su Dongpo, who was renowned for his outstanding talents, around dramatically, causing him to suddenly fall into a low point and his prospects became completely bleak.

20. 其三，转产。几年下来，薛京的生意越做越大，在色织布行业风头正劲。当他决定转向牛仔布生产时，人们都惊讶不已。几年后，薛京的决策得到了印证：他的企业在新的领域又做出了名堂。创业难，难在要吃别人吃不了的苦、受别人受不了的罪、做别人做不了的事。薛京的“创业三部曲”，是许许多多创业者心路历程的一个缩影。正如薛京所说，创业的过程中不可能没有困难和挫折，面对挫折，如果你选择了逃避退缩，那你即便不被淘汰，也只能站在原地；只有选准方向，勇敢面对，才能在充满逆流的商海中不断前行！

20. Thirdly, the shift to a new production line. Over the years, Xue Jing's business has grown bigger and bigger, and he was at the peak of the color woven fabric industry. When he decided to switch to denim production, everyone was surprised. Several years later, Xue Jing's decision was validated: his enterprise made a name for itself in the new field. Starting a business is difficult, and the difficulty lies in having to endure hardships and sufferings that others cannot bear, and to do things that others cannot do. Xue Jing's "three-part symphony of entrepreneurship" is a缩影 of the journey of many entrepreneurs. As Xue Jing said, there are no difficulties and setbacks in the process of entrepreneurship. Facing setbacks, if you choose to avoid and retreat, even if you are not eliminated, you can only stand still; only by choosing the right direction and facing it bravely can you keep moving forward in the turbulent sea of business!

21. 学会与命运和解，与自己和解，不纠缠，不计较，洒脱快乐地过好这一生。

21. Learn to reconcile with fate, reconcile with oneself, not get entangled, not be overly concerned, and live a carefree and happy life.

22. 他知道，新党势力强大，皇帝支持新党，自己被新党深恶痛绝，已经没有翻身的余地和机会。

22. He knows that the new party is powerful, that the emperor supports the new party, and that he is deeply hated by the new party. There is no room or opportunity for him to turn things around.

23. 想要过得好，就得停止精神内耗，建立积极健康的情绪。而最好的方式无过于以下四种：

23. To live well, one must stop the mental drain and establish positive and healthy emotions. The best ways to do so are none other than the following four:

24. 不在其位，不谋其政。

24. Not in the position, do not plot the government's affairs.

25. 市场经济刚起步时，机会特别多，好像做什么都能赚钱，只要你有足够胆量和能力。但如今每个行业每个领域都有人做，激烈的市场竞争宣告“暴利时代”已经结束，取而代之的是“微利时代”。因此，创业机会必须靠创业者自己发掘。

25. When the market economy was just taking off, there were a lot of opportunities, as if making money was possible in any endeavor, as long as one had enough courage and ability. However, now there are people in every industry and field, fierce market competition indicates that the "era of super-profits" has come to an end, and it has been replaced by the "era of thin profits." Therefore, entrepreneurial opportunities must be discovered by entrepreneurs themselves.

26. 我们是如此期待外界的认可，到最后才发现，人生最曼妙的风景，是内心的淡定与从容。

26. We have been so eager for recognition from the outside world, only to find out in the end that the most charming scenery in life is the calmness and composure within.

27. 县令听完他们的陈述，就让人把书生抓起来，重则五十大板。书生不服，县令说，你一个读书人，居然跟一个目不识丁的莽汉争长论短，你打你打谁！

27. After listening to their statement, the county magistrate ordered that the scholar be apprehended and severely punished with fifty strokes of the bamboo. The scholar was不服, and the county magistrate said, "You, a man of letters, actually argue with a rustic who cannot read or write. Who are you fighting with, you fool!"

28. 诚信———创业立足之本市场经济已进入诚信时代，作为一种特殊的资本形态，诚信日益成为企业的立足之本与发展源泉。创业者品质决定着企业的市场声誉和发展空间。不守“诚信”或可“赢一时之利”，但必然“失长久之利”。反之，则能以良好口碑带来滚滚财源，使创业渐入佳境。

28. Integrity —- The Foundation for Entrepreneurship The market economy has entered an era of integrity, where integrity is increasingly becoming the foundation for a company's establishment and the source of its development. The quality of entrepreneurs determines the company's market reputation and development space. Failing to uphold "integrity" may win temporary benefits, but it will inevitably result in the loss of long-term benefits. Conversely, a good reputation can bring in a continuous stream of wealth, leading to a gradual improvement in the entrepreneurial endeavor.

29. 停止精神内耗，积极看世界，乐观过生活，人生必将是另外一个样子。

29. Stop the mental drain, positively view the world, live optimistically, and life will undoubtedly be another way.

30. 但是，我们也应该注意到，合作创业也存在一些问题，一旦合作双方的意见未能达成一致，可能造成的损害比独家经营还要大，“内耗”的破坏力是恐怖的。所以，我们在合作创业中应该遵循以下十大原则：

30. However, we should also note that there are some issues with cooperative entrepreneurship. Once the opinions of the two parties in cooperation fail to reach a consensus, the potential damage may be even greater than that of sole proprietorship, and the destructive power of "internal consumption" is terrifying. Therefore, we should follow the following ten principles in cooperative entrepreneurship:

31. 一个过于在意别人评价的人，一辈子都在别人的眼光和内心所爱之间，反复纠结，拉扯，撕裂，最后既活不成别人期待的样子，也活不成自己喜欢的样子。

31. A person who is overly concerned about others' opinions spends a lifetime being torn between the expectations of others and what they love in their heart, repeatedly struggling, pulling, and tearing apart. In the end, they cannot live up to others' expectations nor can they live the life they truly desire.

32. 古代的地理学家，文学家徐霞客，放弃当时人人趋之若鹜的科举考试，选择用自己的毕生去周游中国的地理风貌，并撰写了一本流传于世的《徐霞客游记》。

32. The ancient geographer and litterateur Xu Xiake abandoned the popular imperial examinations that everyone was eager to take at the time, choosing to travel around China's various landscapes throughout his lifetime. He then wrote a book called "The Travel Diaries of Xu Xiake," which has been passed down through the ages.

33. 很多时候，我们不痛快，是因为别人的影响太多。要么是自己想去干涉别人，要么是受不了别人的干扰。

33. Many times, we feel unhappy because we are too influenced by others. It's either that we want to interfere with others ourselves, or that we can't stand others' interference.

34. 苏东坡很快释怀了朝堂往事，在被贬之地黄州种地打粮，寻僧访道，泛舟江海，快乐自足。

34. Su Dongpo quickly let go of the past events in the court and cultivated land in Huangzhou, where he was exiled, seeking monks and Taoist teachings, sailing on rivers and seas, enjoying a happy and content life.

35. 改变能改变的，释怀不能改变的。

35. Change what can be changed, and let go of what cannot be changed.

36. “很多兴衰起落、很多王侯将相、很多无奈更替、很多风云变幻，但这件东西，我个人认为，是最重要的。

36. "Many rises and falls, many kings and ministers, many helpless changes, and many changes in the world, but I personally believe that this thing is the most important.

37. 俗话说，各人自扫门前雪，莫管他人瓦上霜。这不是冷漠自私，而是做好自己的事，不要随意去干涉别人。如果别人需要，自会向你求助。如果别人正在安生过日子，你就不要去横叉一脚，让彼此都不自在。

37. As the saying goes, "Mind your own business and don't meddle in others' affairs." This is not coldness or selfishness, but rather doing your own thing and not interfering with others. If others need help, they will naturally come to you. If others are living their lives in peace, don't meddle and make everyone uncomfortable.

38. “弟现在不管闲事，省费许多精神。将来大愈之后，亦可将闲事招牌收起，专意莳蔬养鱼，生趣盎然也。”

38. "Lately, Brother has stopped meddling in other people's affairs, which has saved him a lot of mental energy. After making a full recovery, he can also put away the signboard of dealing with trivial matters and focus solely on planting vegetables and raising fish, which will certainly bring about a delightful life."

39. 每月支出额：每月原材料费500元；每月水、电、电话费约200元；每月房租费约1500元；每月工资支出1500元；每月管理费500元；

39. Monthly expenses: raw materials cost of 500 yuan per month; water, electricity, and telephone bills of about 200 yuan per month; rent of about 1500 yuan per month; salary expenses of 1500 yuan per month; management fees of 500 yuan per month.

40. 勇气———视挫败为成功之基石失败的结果或许令人难堪，却是取之不尽的活教材，在失败过程中所累积的努力与经验，都是缔造下一次成功的宝贵基矗成功需要经验积累，创业的过程就是在不断的失败中跌打滚爬。只有在失败中不断积累经验财富、不断前行，才有可能到达成功彼岸。

40. Courage——Perceiving defeat as the cornerstone of success The results of failure may be embarrassing, but they are an inexhaustible source of practical teaching materials. The efforts and experiences accumulated in the process of failure are all valuable foundations for creating the next success. Success requires the accumulation of experience, and the process of entrepreneurship is a continuous struggle through failures. Only by continuously accumulating the wealth of experience and moving forward in the face of failure can one possibly reach the shore of success.