在数字化浪潮席卷全球的今天，提升自我变革速度已成为时代赋予我们的使命。聚焦社交圈层，我们如何实现精准优化，以适应不断变化的社会环境？本文将围绕这一主题展开探讨。

In today's era when the digital wave is sweeping across the globe, accelerating self-revolution has become the mission entrusted to us by the times. Focusing on social circles, how can we achieve precise optimization to adapt to the ever-changing social environment? This article will explore this theme in depth.

1. 早在2014年，由杭州趣维科技有限公司开发的小影(Viva Video)，以及由上海影卓信息科技有限公司开发的乐秀(Video Show)，就从视频剪辑工具切入主攻海外市场。2016年底，快手开始尝试国际化，推出快手海外版Kwai;2017年5月，字节跳动也开始出海，在海外上线抖音国际版的Tik Tok，并把重心放在东南亚和日韩市场。2017年11月，2017年11月，字节跳动收购美国短视频分享平台Musically并与Tik Tok整合。2018年，字节跳动与阿里巴巴同时推出印度本土语言社交产品Helo和VMate。

1. As early as 2014, Viva Video, developed by Hangzhou Qvite Technology Co., Ltd., and Video Show, developed by Shanghai Yingzhuo Information Technology Co., Ltd., entered the overseas market by focusing on video editing tools. By the end of 2016, Kuaishou began to try internationalization, launching its overseas version, Kwai; in May 2017, ByteDance also ventured into the international market, launching the international version of Douyin, TikTok, and placing its focus on the Southeast Asian and Japanese/Korean markets. In November 2017, ByteDance acquired the American short video sharing platform Musically and integrated it with TikTok. In 2018, ByteDance simultaneously launched Helo and VMate, local language social products in India, with Alibaba.

2. 本文核心数据：短视频行业用户规模;短视频行业市场规模;MCN机构数量;短视频广告收入

2. Core Data of this article: User scale of short video industry; Market size of short video industry; Number of MCN agencies; Short video advertising revenue

3. 一个人最顶级的聪明，就是果断离开消耗自己的圈子，努力靠近滋养自己的圈子，改变自己，成就自己，获得自己想要的美好。

3. The highest intelligence of a person is to decisively leave the circle that consumes them, to strive to approach the circle that nourishes them, to change oneself, to achieve oneself, and to obtain the beautiful things they desire.

4. 短视频行业主要上市公司：快手(01024HK)、腾讯(00700HK)、百度(09888HK)、bilibili(09626HK)等

4. Major listed companies in the short video industry: Kuaishou (01024HK), Tencent (00700HK), Baidu (09888HK), Bilibili (09626HK), etc.

5. 更多本行业研究分析详见前瞻产业研究院《中国短视频行业市场前景预测与投资战略规划分析报告》。

5. More industry research and analysis can be found in the report "Forecast and Investment Strategy Planning Analysis on the Market Prospects of China's Short Video Industry" by Forward Industry Research Institute.

6. 发展趋势：未来短视频、社交、生活等将会进一步融合

6. Trend of development: In the future, short videos, social media, and daily life will further integrate.

7. PGC生产者为专业机构，其相较于其它两类生产方生产成本、专业度和技术要求均较高，具有强媒体属性特点，制作短视频时长在2-5分钟，一般通过海量优质内容吸引用户的关注和互动，一般这类人群活跃在西瓜视频、梨视频、好看视频等短视频平台。

7. PGC producers are professional institutions, which have higher production costs, professionalism, and technical requirements compared to the other two types of producers. They possess strong media attributes and typically produce short videos ranging from 2 to 5 minutes in length. Generally, they attract users' attention and interaction through a vast amount of high-quality content. This type of group is usually active on short video platforms such as XiXi Video, Li Video, and KaoHao Video.

8. 区域竞争：MCN机构多分布在一线/新一线城市，北京最多

二八定律在起作用 8. Regional Competition: MCN agencies are mainly distributed in first-tier and new first-tier cities, with the most in Beijing. The 80/20 rule is in effect.

9. 靠近滋养自己的人，才能找到自己的福气。

9. One must be close to those who nourish oneself to find one's own fortune.

10. 行业出海：Tik Tok成为2021年全球访问量最大的互联网站点

10. Industry Going Global: TikTok became the most visited internet site globally in 2021.

11. 你如果想进步，想改变自己，想逆风翻盘，就必须远离一切消耗你的圈子，不要怕他们说你自以为是，不要怕他们讨厌你，只有彻底摆脱和他们的关系，才能避免被消耗。

11. If you want to progress, want to change yourself, and want to turn things around against the odds, you must distance yourself from all circles that drain you. Don't be afraid of what they say about you being self-righteous, don't be afraid of their dislike for you. Only by completely severing your relationship with them can you avoid being drained.

12. 注：使用率=短视频用户规模/网民用户规模。

12. Note: Usage rate = Short video user scale / Internet user scale.

13. 近年来，MCN机构在中国遍地开花。数据显示，2021年中国MCN机构多分布在一线/新一线城市。其中，北京占比最大，达223%，其次是广东和上海，分别为190%和105%。综合来看，除了具有首都特性的北京市外，MCN企业大多分布在我国东部沿海地区，大部分集中在经济较为发达的省市。

13. In recent years, MCN institutions have thrived across China. Data shows that in 2021, a majority of MCN institutions in China are located in first-tier and second-tier cities. Among them, Beijing has the highest proportion, reaching 223%, followed by Guangdong and Shanghai at 190% and 105% respectively. Overall, aside from Beijing, which has the characteristics of a capital city, most MCN enterprises are distributed in the eastern coastal areas of our country, with the majority concentrated in economically developed provinces and cities.

14. 发展前景：2027年短视频行业市场规模将接近万亿元

14. Prospects for Development: The market size of the short video industry is expected to approach 1 trillion yuan by 2027.

15. 然后我都会根据你的意见去投资，几乎都是大赚，十几年下来，当然存了不少钱。

15. Then I would invest based on your opinion, and almost all of them have been highly profitable. Over the past decade, of course, I have saved quite a lot of money.

16. 根据iiMedia公布的数据，近年中国MCN市场呈现爆发式增长，2021年中国MCN机构数量达到34000家。随着在线直播行业发展愈发成熟，主播能力、流量运营等均需要专业化管理，以孵化网红主播为主要业务的MCN机构随着直播行业繁荣而得到发展机遇，属于受在线直播影响而爆发的产业关联领域。

16. According to the data published by iiMedia, China's MCN market has experienced explosive growth in recent years, with the number of MCN agencies in China reaching 34,000 in 2021. As the online live streaming industry becomes increasingly mature, the capabilities of hosts and the operation of traffic all require professional management. MCN agencies, which primarily focus on incubating influencer hosts, have gained development opportunities with the prosperity of the live streaming industry, and belong to an industry-related field that has been triggered by the influence of online live streaming.

17. 短视频可以链接多元场景，承接更多资源，生态环境愈加清晰，能与多领域交叉渗透，并逐渐演变成一种互联网生活方式。2021年，短视频行业开始进军本地生活、付费短剧、图文种草等领域。未来，短视频、社交、生活等将会进一步融合。同时，短视频平台均积极探索商业化变现，而结合电商发展是最主要的方向。在直播电商风潮兴起后，短视频平台+直播电商成为市场热点。短视频行业发展前景被持续看好，在视频载体下成为占据用户使用时间的重量级产品，拼多多、腾讯等持续加码短视频赛道，未来短视频市场仍然存在重新洗牌的可能。

17. Short videos can link to diverse scenarios, accommodate more resources, and the ecological environment becomes increasingly clear, enabling cross-penetration into multiple fields and gradually evolving into a way of life on the internet. In 2021, the short video industry began to venture into local life, paid short dramas, and graphic content promotion. In the future, short videos, social media, and daily life will further integrate. At the same time, short video platforms are all actively exploring ways to commercialize and monetize, with the integration of e-commerce being the main direction. Following the rise of the live-commerce trend, the combination of short video platforms and live-commerce has become a market hotspot. The development prospects of the short video industry are continuously optimistic; under the video medium, it has become a weighty product occupying users' time. Pinduoduo, Tencent, and others continue to increase their investment in the short video track, and there is still a possibility of reshuffling the market in the short video market in the future.

18. 有一个著名的螃蟹定律：把一只螃蟹丢进篓子里，他很快就可以爬出来。把一群螃蟹丢进笼子里，没有一只能够爬出来，原因是他们互相拉扯，不放过任何一只走出笼子。

18. There is a famous crab law: if you throw a single crab into a basket, it can quickly climb out. However, if you throw a group of crabs into a cage, none of them can climb out, because they pull each other down and do not let any of them out of the cage.

19. 短视频行业萌芽于2011年，快手、微视、美拍等都是早期的参与者，之后在智能手机、移动互联网、4G技术的发展推动下，行业快速发展。2016年抖音横空出世，强大的算法

20. 在我国短视频用户群体逐渐增长的大背景下，短视频准入门槛低、自我审查机制少等因素造就了大量的低俗内容、虚假内容泛滥、内容抄袭的问题逐渐暴露。为此，我国加紧对短视频行业进行监管。

19. The short video industry began to emerge in 2011, with Kuaishou, Weishi, Meipai, and others being early participants. Driven by the development of smartphones, mobile internet, and 4G technology, the industry has experienced rapid growth. In 2016, TikTok (Douyin in China) made its debut, with its powerful algorithm. Against the backdrop of the gradual growth of the short video user base in our country, factors such as low entry barriers for short videos and a lack of self-regulation mechanisms have led to an abundance of low-quality content, the proliferation of false content, and the gradual exposure of content plagiarism issues. As a result, China has accelerated its regulatory efforts over the short video industry.

21. 李嘉诚想给即将退役的司机100万，司机却说，我已经跟着你转了几千万。李嘉诚很吃惊，我从来没有带你赚过钱。

21. Li Ka-shing wanted to give the retiring driver 1 million yuan, but the driver said, "I've already earned several tens of millions following you." Li Ka-shing was astonished and replied, "I've never made any money for you."

22. 上游内容生产方：三大类内容生产者(UGC、PGC和PUGC)

22. Upstream content producers: Three major categories of content producers (UGC, PGC, and PUGC)

23. 你和凤凰在一起，就会变成俊鸟。你和人品好的人在一起，就会变成贤人。你和勤奋的人在一起，都不好意思懒惰。你和优秀的人在一起，也会变得越来越完美。

23. Being with the phoenix, you will become a handsome bird. Being with people of good character, you will become a wise person. Being with diligent individuals, you wouldn't dare be lazy. Being with outstanding people, you will also become more and more perfect.

24. 未来，短视频平台将会进一步寻求新的突破，如加入直播、电商等业务，而目前头部短视频平台已经在开发线上直播业务，并且寻求与其他内容创作者加深关系，同时开发新的功能加深创作者与用户的互动性。5G普及率提升、人工智能和大数据技术发展将会为短视频平台提供新的支持。加上国家加强对行业的监管，平台对用户发布的短视频内容也加强审核力度。综合来看，短视频行业发展潜力巨大。

24. In the future, short video platforms will further seek new breakthroughs, such as integrating live streaming and e-commerce services. Currently, leading short video platforms are already developing online live streaming services and seeking to deepen relationships with other content creators, while also developing new features to enhance the interactivity between creators and users. The increased penetration rate of 5G, the development of artificial intelligence and big data technologies, will provide new support for short video platforms. Additionally, with the state strengthening its regulation of the industry, platforms are also intensifying their review of short video content posted by users. Overall, the development potential of the short video industry is huge.

25. 前瞻预测，由于疫情的爆发使得短视频的发展潜力进一步挖掘，2021-2023年短视频行业市场规模将以较快的速度增长，年复合增长率在35%左右;2024-2027年市场规模增速会有所放缓，但仍将保持16%的速度增长，2027年短视频行业市场规模将有望达9624亿元。

25. Forward-looking predictions indicate that due to the outbreak of the pandemic, the development potential of short videos has been further explored. From 2021 to 2023, the market scale of the short video industry is expected to grow at a relatively fast pace, with an annual compound growth rate of around 35%; from 2024 to 2027, the growth rate of the market scale will slow down, but it will still maintain a growth rate of 16%, and the market scale of the short video industry is expected to reach 962.4 billion yuan by 2027.

26. 哈佛大学研究发现，一个人最终的成就，是他经常接触的五个人的平均值。也就是说，你经常处于什么样的圈子里，就会成为一个什么样的人。

26. Harvard University research has found that a person's ultimate achievement is the average of the five people they frequently interact with. In other words, the kind of circle you frequently find yourself in will shape the kind of person you become.

27. PUGC生产者指的是拥有粉丝基础或拥有某一领域专业知识的KOL，这类生产者成本较低，主要依赖流量盈利，兼具社交属性和媒体属性。一般这类内容生产者制作视频时长在1分钟左右，主要以故事情节作为视频的亮点。快手、抖音、抖音火山版等多为这类人群的首选短视频制作平台。

27. PUGC producers refer to Key Opinion Leaders (KOLs) who have a fan base or possess professional knowledge in a specific field. These producers have lower costs and mainly rely on traffic to generate profits, combining social and media attributes. Generally, this type of content producer creates videos that are around 1 minute long, with the plot being the highlight of the video. Platforms like Kuaishou, Douyin, and Douyin火山版 are often the preferred short video production platforms for this group of people.

28. 2020年4月，快手在海外上线SnackVideo，同时于2020年5月在美国上线Zynn。2021年8月，快手对海外业务进行了组织和战略的大调整：将Kwai中东、Kwai拉美和东南亚市场的SnackVideo合并为Kwai一款产品，形态与页面设计几乎和国内主站保持一致。TikTok方面宣布，截至2021年9月，该平台在世界各地的月活跃用户数达到10亿。据Cloudflare数据，TikTok是2021年全球访问量最大的互联网站点，已经超过了谷歌。

28. In April 2020, Kuaishou launched SnackVideo overseas, and in May 2020, it also launched Zynn in the United States. In August 2021, Kuaishou made a major organizational and strategic adjustment to its overseas business: it merged SnackVideo in the Middle East, Latin America, and Southeast Asia into one product, Kwai, with the form and page design almost consistent with the domestic main site. TikTok announced that as of September 2021, the platform has reached 1 billion monthly active users worldwide. According to Cloudflare data, TikTok was the most visited internet site globally in 2021, surpassing Google.

29. 你要随鸾凤飞腾远，人伴贤良品自高。

29. You should soar with the phoenix and fly far away, as company with the virtuous will naturally elevate your character.

30. 刘震云说：“人穷，尽早离开小地方，庙小妖风大，池浅王八多。人穷走四方，家富守故土。狗咬生人，人咬熟人。

30. Liu Zhenyun said: "If you are poor, leave the small place as soon as possible. In a small temple, there are fierce winds and many toads. The poor wander widely, while the wealthy stay rooted in their hometown. Dogs bite strangers, and people bite acquaintances."

31. 中国短视频行业产业链主要包括上游内容生产方、中游内容分发方和下游用户终端。上游内容生产方主要分为UGC(用户生产内容)、PGC(专业生产内容)和PUGC(网红/明星生产内容)三大类;中游内容分发方包括短视频平台、社交平台、新闻资讯平台、电商平台、垂直平台、直播平台和传统视频平台等。此外，产业链参与主体还包括基础支持方(如服务器提供商、电信运营商、技术运营商等)、广告商和监管部门等。

31. The industrial chain of China's short video industry mainly includes upstream content producers, midstream content distributors, and downstream user terminals. The upstream content producers are mainly divided into three categories: UGC (User-Generated Content), PGC (Professional Generated Content), and PUGC (Influencer/Star-Generated Content). The midstream content distributors include short video platforms, social platforms, news and information platforms, e-commerce platforms, vertical platforms, live streaming platforms, and traditional video platforms, among others. In addition, the main participants in the industrial chain also include basic support providers (such as server providers, telecommunications operators, and technology operators), advertisers, and regulators, etc.

32. 如果你身边的人，大都是玩物丧志，玩人丧德，不思进取，得过且过，那么你无论如何努力都无济于事。因为当你表现的和他们格格不入，他们就会嘲讽你，打击你，甚至讨厌你，攻击你，霸凌你。你为了避免被他们伤害，只能和他们保持一致，在低认知里不断沉沦。

32. If most of the people around you are indulging in trivial pursuits, treating others poorly, not aspiring to progress, and just getting by, then no matter how hard you try, it will be of no avail. Because when you stand out from them, they will mock you, undermine you, and even dislike you, attack you, and bully you. To avoid being hurt by them, you can only conform to them, descending further into a state of low cognition.

33. 行业发展历程：“两强”格局形成，行业步入稳定期

33. Industry Development History: The "two strong" pattern is formed, and the industry enters a stable period.

34. 目前，我国短视频行业收入主要来源于广告收入、电商佣金、直播分成和游戏等。广告收入分为来自信息流广告的收入、来自开屏广告的收入和来自自助化商业开放平台的收入。电商佣金收入则分为自有电商和第三方平台佣金分成，一般抖音抽成2-10%，快手抽成5%。直播分成一般比例在30%-50%。

34. Currently, the revenue of China's short video industry mainly comes from advertising income, e-commerce commissions, live broadcast revenue sharing, and games, etc. Advertising income is divided into income from information flow advertising, income from splash ads, and income from self-service business open platforms. E-commerce commission income is divided into self-owned e-commerce and third-party platform commission sharing, with Douyin usually taking a 2-10% cut and Kuaishou taking a 5%. The live broadcast revenue sharing is generally around 30%-50%.

35. 短视频即短片视频，是一种互联网内容传播方式，一般是在互联网新媒体上传播的时长在5分钟以内的视频。短视频内容融合了技能分享、幽默搞怪、时尚潮流、社会热点、街头采访、公益教育、广告创意、商业定制等主题。由于内容较短，可以单独成片，也可以成为系列栏目。

35. Short video, also known as short-form video, is a method of internet content dissemination, typically referring to videos that are less than 5 minutes in duration and are usually distributed on internet new media platforms. The content of short videos encompasses various themes such as skill sharing, humor and funny, fashion trends, social hot topics, street interviews, public welfare education, advertising creativity, and commercial customization. Due to their relatively short duration, short videos can be presented as standalone pieces or as part of a series of programs.

36. 作为主流的互联网应用，短视频行业市场竞争格局相对稳定。抖音短视频和快手短视频稳居行业第一梯队;字节跳动旗下的西瓜视频、抖音火山版，百度旗下的好看视频，腾讯旗下的微视处于第二梯队;爱奇艺随刻、快手极速版、波波视频、美拍等短视频APP处于第三梯队。从动态的发展视角来看，第二梯队的用户使用量有较为明显的提升。

36. As a mainstream internet application, the short video industry has a relatively stable market competition pattern. Douyin Short Video and Kuaishou Short Video are firmly in the first tier of the industry; Xigua Video and Douyin Huoshan Edition under ByteDance, Good Video under Baidu, and Weishi under Tencent are in the second tier; iQIYI Suike, Kuaishou Quick Edition, Babo Video, Meipai, and other short video apps are in the third tier. From a dynamic development perspective, there is a relatively significant increase in user usage in the second tier.

37. 短视频时长短、内容集中、表现力强，契合了碎片化的观看习惯，深入渗透至大众日常生活。同时，短视频满足了个性化、视频化的表达意愿和分享需求，越来越多的用户群体拍摄/上传短视频。

37. Short videos are characterized by their short duration, focused content, and strong expressiveness, which aligns with the fragmented viewing habits and deeply permeates into the daily lives of the general public. At the same time, short videos meet the personalized and video-based expression desires and sharing needs, with an increasing number of user groups filming and uploading short videos.

38. 短视频产品可分为综合类短视频、聚合类短视频和工具类短视频。综合类短视频一般指的是具有社交属性、视频拍摄、购物等多种功能的短视频平台，代表性产品有抖音、快手等;聚合类短视频主打特定领域的短视频平台，如梨视频、西瓜视频等;工具类短视频指的是以视频剪辑功能为主的短视频平台，如FaceU、剪萌等。

38. Short video products can be divided into comprehensive short videos, aggregated short videos, and tool-based short videos. Comprehensive short videos generally refer to short video platforms with social attributes, video shooting, shopping, and various other functions, with representative products including Douyin, Kuaishou, etc.; aggregated short videos focus on short video platforms in specific fields, such as Li Video, Xiasha Video, etc.; tool-based short videos refer to short video platforms mainly focusing on video editing functions, such as FaceU, Jianmeng, etc.

39. iResearch数据显示，2020年我国短视频平台广告收入增速降至67%，总规模达到1336亿元。从需求侧来看，短视频广告仍为各大广告主的投放重点，平台不断优化的内容生态持续拉升整体用户量和用户粘性，成为广告主营销增长的肥沃土壤。整体来看，头部平台也在持续探索更多商业化可能，在广告形式方面逐步开放直播广告、搜索广告等。经初步核算，2021年中国短视频行业广告市场规模超过1800亿元。

39. According to iResearch data, the growth rate of advertisement revenue from short video platforms in China in 2020 dropped to 67%, with the total scale reaching 1336 billion yuan. From the demand side, short video advertisements are still the focus of investment for various advertisers. As the platform continuously optimizes its content ecosystem, it continuously boosts the overall user volume and user engagement, becoming fertile soil for the growth of advertisers' marketing. Overall, the leading platforms are also continuously exploring more commercialization possibilities, gradually opening up to live streaming advertisements, search advertisements, and other forms. Preliminary calculations show that the advertisement market size of the short video industry in China in 2021 exceeded 180 billion yuan.

40. 注：以上数据来源于克劳锐2022年MCN机构生存状况调查，调研周期为2022年1-3月，总样本量N=600。

40. Note: The above data is from the Klourei 2022 MCN Institution Survival Status Survey, with the research period from January to March 2022, and a total sample size of N=600.

41. 目前，短视频上游内容生产方主要包括博纳影业、正午阳光、五元文化、大禹网络、新片场、青藤文化、薇龙文化等。短视频内容分发参与者众多，移动短视频APP有抖音、快手、腾讯微视、西瓜视频、好看视频、梨视频、微信视频号、央视频等;内容分发平台主要有社交类应用如微信、QQ、新浪微博、小红书，资讯类平台如知乎、今日头条，此外，传统视频平台也涵盖短视频内容分发，如腾讯视频、优酷视频、哔哩哔哩等。短视频基础支持方主要包括阿里云、腾讯云、华为云、百度智能云、中国联通、中国移动、中国电信和中国广电。

41. Currently, the upstream content producers of short videos mainly include Bonanza Film Industry, Zhongwu Yangguang, WuYuan Culture, YuYu Network, New Movie Scene, QingTeng Culture, Weilong Culture, etc. There are many participants in the distribution of short video content, with mobile short video apps such as Douyin, Kuaishou, Tencent Weishi, XiXi Video, Good Video, Li Video, WeChat Video Channel, and China Central Television; the main content distribution platforms include social apps such as WeChat, QQ, Sina Weibo, Xiaohongshu, information platforms like Zhihu, Toutiao, and in addition, traditional video platforms also cover the distribution of short video content, such as Tencent Video, Youku Video, Bilibili, etc. The basic support parties for short videos mainly include Alibaba Cloud, Tencent Cloud, Huawei Cloud, Baidu Intelligent Cloud, China Unicom, China Mobile, China Telecom, and China Broadcasting Network.

42. 平庸的人互相拆台，厉害的人互相补台。平庸的人见不得你好，厉害的人想让你和他一起好。平庸的人一朝得势，就狗眼看人低。厉害的人总是愿意提携你，帮助你，成全你。

42. Mediocre people tend to undermine each other, while outstanding people support each other. Mediocre people can't stand to see others succeed, while outstanding people want to see others succeed alongside them. When mediocre people gain power, they become snobbish. Outstanding people are always willing to help, support, and make others succeed.

43. 一个人要想改变自己的命运，最核心的方式就是改变自己的圈子，把消耗自己的人请出去，把滋养自己的人请进来。

43. The most core way for a person to change their destiny is to change their circle of friends, to let go of those who drain you, and to invite in those who nourish you.

44. 发展至今，我国已经形成了各种类型的泛内容平台，包括社交平台、资讯平台、电商平台、传统视频平台、直播平台、垂直平台等。社交平台有微博、微信等;代表性资讯平台则有头条、网易、腾讯新闻等;电商平台有淘宝、京东、小红书等;传统视频平台有爱奇艺、腾讯视频、优酷等。

44. Up to now, our country has formed various types of pan-content platforms, including social platforms, information platforms, e-commerce platforms, traditional video platforms, live streaming platforms, and vertical platforms. Social platforms include Weibo and WeChat; representative information platforms include Toutiao, NetEase, and Tencent News; e-commerce platforms include Taobao, JD.com, Xiaohongshu; traditional video platforms include iQIYI, Tencent Video, Youku, and others.

45. 目前，短视频行业内容生产方包括UGC(用户生产内容)、PGC(专业生产内容)和PUGC(网红/明星生产内容)三大类。

45. Currently, the content producers in the short video industry are categorized into three major types: UGC (User-Generated Content), PGC (Professional Generated Content), and PUGC (Influencer/Star Generated Content).

46. 目前我国短视频行业竞争派系主要有今日头条系、腾讯系、快手系、百度系、新浪系、阿里系、美图系、B站系、360系和网易系，短视频平台派系呈现百花齐放的局面。其中，当前最火的视频平台之一——抖音属于今日头条系;快手短视频属于快手系。

46. Currently, the main competitive factions in China's short video industry include the Toutiao group, Tencent group, Kuaishou group, Baidu group, Sina group, Alibaba group, Meitu group, Bilibili group, 360 group, and NetEase group. The factions of short video platforms present a situation of blooming flowers. Among them, one of the currently most popular video platforms, Douyin, belongs to the Toutiao group; Kuaishou short videos belong to the Kuaishou group.