探寻极简生活：追求少即是多的生活哲学，从简出发，探寻内心的宁静与和谐。

Seeking a minimalist lifestyle: Pursuing the philosophy of "less is more," starting from simplicity to explore inner tranquility and harmony.

1. 作家莫言在新著《不被大风吹倒》里，讲述了自己笔名的由来：

1. The writer Mo Yan tells the origin of his pen name in his new book "Not to Be Bowed by the Wind."

2. 极简主义（Minimalism） 是以简单到极致为追求的一种艺术设计风格/生活方式，本质上是以“少则多”为原则的体现方式；在感官上简约整洁，品味和思想上更为优雅的一种表现。

2. Minimalism is an art design style/lifestyle that seeks the ultimate simplicity, essentially reflecting the principle of "less is more"; it is a manifestation that is simple and neat in sensory experience, and more elegant in taste and thought.

3. 天下本无事，庸人自扰之。

3. There is no trouble in the world; it is the idle who make trouble for themselves.

4. 我们用两年时间学说话，却要用一生时间学闭嘴。

4. We spend two years learning to speak, yet it takes a lifetime to learn to keep silent.

5. 言多必失，沉默是金。

5. More words, more mistakes; silence is golden.

6. 人生到头一场空。你在乎的名利、金钱，会随着死亡而化为灰烬，你放不下的恩怨情仇，会埋进坟墓而一笔勾销。

6. In the end, life is empty. The fame, wealth, and money you care about will turn to ashes with death, and the grievances, love, and hate you can't let go of will be buried in the grave and settled once and for all.

7. 这个世界上什么都不属于你，你不对任何事物拥有所有权，只是拥有暂时的使用权。

7. In this world, nothing belongs to you. You do not own anything, but only have the temporary right to use it.

8. Part 3——关于一些有趣的发现

8. Part 3——On Some Interesting Discoveries

9. 绝不多吃食物，让身体保持适度的饥饿感。

9. Do not overeat; maintain a moderate sense of hunger in the body.

10. 极简意图 ：艺术上，开放作品自身在艺术概念上的意象空间，让观众成为作品在不特定限制下的作者，自主参与对作品的建构；生活上，去掉很多生活习惯中的审美与行为动作，留下一撇足够利索的高效行径。

10. Minimalist Intention: Artistically, it opens up the conceptual space of the artwork itself, allowing the audience to become the authors of the work under non-specific constraints, actively participating in the construction of the work; in life, it eliminates many aesthetic and behavioral actions from daily habits, leaving behind a concise and efficient approach.

11. 留白 ：留白是简约设计中不容易把握的重要元素之一。看似没有携带任何信息，甚至仅仅是空白，却富有强大的张力。它支撑和平衡着设计中的其他元素。无须填满每一个空间，与其他途径相比，留白更能凸显特定的设计元素。

11. Negative Space: Negative space is one of the important elements in minimalist design that is not easy to grasp. It appears to carry no information, even just blankness, yet it exudes a powerful tension. It supports and balances other elements in the design. There is no need to fill every space; compared to other methods, negative space can more prominently highlight specific design elements.

12. 对于作者而言，他用20年的市场洞察，定位了这本《极简市场营销》，作者本人就是品牌，本书是他的产品，读者是他的用户。优秀的营销人会在你的产品投入市场后，花费大量的精力去了解用户，接受反馈，并形成数据报表。记录、分析、改善，如此循环。

12. For the author, with 20 years of market insight, he has positioned this book "Minimalist Marketing." The author himself is the brand, the book is his product, and the readers are his users. Excellent marketers will spend a great deal of energy to understand users, accept feedback, and form data reports after their product is launched into the market. Record, analyze, improve, and so on in a cycle.

13. 体现“少则多”原则的艺术设计作品多半用很少的元素去表达创意的简洁性和独创性。

13. Art design works that embody the principle of "less is more" often use very few elements to express the simplicity and originality of creativity.

14. 品牌是一个承诺，它包含对客户在功能价值和情感价值两方面的承诺，是客户感官体验和情感体验的共同载体。

14. A brand is a promise, encompassing commitments to customers in both functional and emotional values, and serves as a common carrier for customers' sensory and emotional experiences.

15. 胡超（大Joe），市场营销专家，具有科班背景的市场营销实战派。

15. Hu Chao (Big Joe), marketing expert with a professional background, a实战ist in marketing with practical experience.

16. 灰调颜色 ：黑、白两色被认为是没有色彩的颜色，适用于非常简约的设计。当它们被放在一起时，可形成强烈的对比，达到强有力的视觉效果。事实上，所有的颜色都可用来完成一个优秀的极简设计，重要的是要选用体现品牌特性的颜色，能更好地与受众进行对话。

16. Grey Scale Colors: Black and white are considered colors without color, suitable for very minimalist designs. When placed together, they can form a strong contrast, achieving a powerful visual effect. In fact, all colors can be used to complete an excellent minimalist design. What is important is to choose colors that reflect the brand characteristics and can better engage with the audience.

17. 孙思邈不仅治愈了自己的疾病，还活到了120多岁。

17. Sun Simiao not only cured his own illness but also lived to be over 120 years old.

18. 售前、售中、售后这三个过程，都有一个核心因素在里面，那就是“客户”，营销的过程正是围绕客户不断探索的过程。售前环节通过市场洞察、客户细分、目标客户选择、品牌定位、团队打造、目标及考核指标设置，去打造一个市场有差异，自身有利润，客户有需求的产品。售中环节，重点围绕你的产品、价格、渠道、促销4P去打造，将传统广告、数字营销、公共关系和销售促销这四类传播工具整合，最终实现整合营销传播，整合营销传播的目的在于与客户发生有效沟通，降低促销成本，建立品牌与客户长期密切的关系。售后环节有两个重点：一是通过科学工具持续分析你已发生的营销行为，发现问题并提供优化建议；二是从客户拉新、激活、销售、留存和

19. “刨去纷繁复杂，八大模块就像鱼骨用极简的方式贯穿了市场营销管理的完整体系，八大模块对处于实战环境下的市场营销团队而言，就像一个极简鱼骨地图。”

18. In the pre-sales, in-sales, and after-sales processes, there is a core factor involved, which is "the customer." The marketing process is exactly an ongoing exploration around the customer. The pre-sales phase involves market insights, customer segmentation, target customer selection, brand positioning, team building, and setting of goals and assessment indicators to create a product that has market differentiation, profit for the company, and meets customer needs. The in-sales phase focuses on building around your product, price, channels, and promotional 4Ps, integrating traditional advertising, digital marketing, public relations, and sales promotion into four types of communication tools, ultimately achieving integrated marketing communication. The purpose of integrated marketing communication is to establish effective communication with customers, reduce promotional costs, and build a long-term and close relationship between the brand and the customer. The after-sales phase has two key points: first, through scientific tools, continuously analyze the marketing actions you have taken, identify problems, and provide optimization suggestions; second, from customer acquisition, activation, sales, retention, and 19. "Removing the complexities, the eight modules are like a fishbone that runs through the complete system of marketing management in an extremely simplified way. For marketing teams in a practical environment, the eight modules are like an extremely simplified fishbone map."

20. 人就是一团欲望，当欲望得不到满足，就会感到非常痛苦，当欲望得到了满足，就会非常空虚，人就在痛苦和空虚之间左右摇摆。

20. Man is a bundle of desires. When desires are not satisfied, one feels an immense amount of pain; when desires are satisfied, one feels extremely empty. Thus, humans swing back and forth between pain and emptiness.

21. 所以，阅读本书等于上了一堂20年的实战分享，价值50亿元的课程。

21. Therefore, reading this book is equivalent to attending a practical sharing course of 20 years, with a value of 5 billion yuan.

22. 布局 ：极简的版式布局力求达到高效且整洁的效果，消除不必要的部分，将设计重点放在焦点处，让观众快速捕捉主要的信息。

22. Layout: The minimalist layout design aims to achieve an efficient and tidy effect by eliminating unnecessary parts, focusing on the key points, and allowing the audience to quickly capture the main information.

23. “营销人真的需要看这么多的数据表吗？答案是：绝对需要！高手团队早就这么干了，而且干得更深入。”

23. "Do marketers really need to look at so many data tables? The answer is: absolutely! Expert teams have been doing this for a long time, and they've gone even deeper."

24. 本书总结出市场营销经典8大模块：市场洞察、客户细分、目标客户选择、定位与品牌、市场营销组合、量化指标与结果追踪、团队架构与考核指标、黑客增长。

24. This book summarizes the classic 8 modules of marketing: market insight, customer segmentation, target customer selection, positioning and branding, marketing mix, quantitative indicators and results tracking, team structure and assessment indicators, and hacker growth.

25. 当年我特别喜欢说话，一张嘴就滔滔不绝，没完没了，得罪了很多人，大家都不喜欢我。每一次说话之后，我都感到后悔，但下次又管不住自己的嘴巴了，因此总有一些小伙伴欺负我。

25. In that year, I particularly loved talking, and once I started, I couldn't stop, talking endlessly, which offended many people, and everyone disliked me. After every conversation, I felt regret, but the next time, I couldn't control my mouth again, so some of my friends always bullied me.

26. 客户从了解产品到认同产品，最终与品牌产生情感，甚至成为生活当中的习惯。这需要一个过程，在这个过程中，是产品与品牌建立关系的过程，也是品牌与客户建立关系的过程。

26. From understanding the product to recognizing it, and ultimately developing an emotional connection with the brand, even forming a habit in daily life – this requires a process. During this process, it is the process of the product establishing a relationship with the brand, as well as the brand establishing a relationship with the customer.

27. 极简主义，就是在生活中拥有尽量少的东西，只保留我们真正不可或缺的东西，让我们从收拾、整理、维护大量用不着、用处不大的物品的时间中解放出来，将更多的精力用于对我们来说真正重要的、有意义的东西。没有杂物，没有杂念，于是便有了至美的境界。

27. Minimalism is about having as few things as possible in life, retaining only what is truly indispensable to us. It liberates us from the time spent on organizing, tidying up, and maintaining a large number of items that are unnecessary and of little use, allowing us to focus more energy on what is truly important and meaningful to us. Without clutter and without distractions, we attain the highest level of beauty.

28. 曾获得英国伦敦政治经济学院 (LSE) 的管理学硕士学位、英国伯明翰大学的市场营销学硕士学位。曾任职美国固特异轮胎品牌负责人、英国大使馆文化教育处大中国区市场总监（也是该体系内全球级别最高的华人高管）、VIPABC的集团市场营销副总裁。他既拥有专业的市场营销科班背景，对经典营销理论有非常体系化的认知与积累，也经过规模化的市场营销实战洗礼，20多年超50亿元市场花费的一线实践让其积累了大量可操作的市场营销落地打法。

28. Has obtained a Master's degree in Management from the London School of Economics and Political Science (LSE) and a Master's degree in Marketing from the University of Birmingham. Served as the brand leader for the Goodyear Tire brand in the United States, the Director of Marketing for the China Region of the Cultural and Educational Section of the British Embassy (also the highest-level Chinese executive in the system), and the Group Vice President of Marketing for VIPABC. He possesses a professional background in marketing, with a very systematic understanding and accumulation of classic marketing theories. He has also undergone the baptism of实战 in large-scale marketing, with over 20 years of front-line practice spending more than 5 billion yuan in the market, which has enabled him to accumulate a wealth of actionable marketing strategies.

29. 思考 - 产品交互 ：简约不等于极简，极简主义需要去掉很多生活中习惯了的审美与行为动作，对于用户来说使用中的产品突然减少或隐藏了某部分功能是非常难受，所以在产品设计中如果追求极简的交互方式必须要结合产品进行严密的思维逻辑分析与用户研究分析。

29. Thinking - Product Interaction: Simplicity does not equal minimalism. Minimalism requires the elimination of many aesthetic and behavioral actions that are accustomed to in daily life. For users, it is very uncomfortable when a product suddenly reduces or hides some functions during use. Therefore, when pursuing a minimalist interaction method in product design, it is necessary to combine it with meticulous thinking logic analysis and user research analysis.

30. 大悲无泪，大悟无言，大智若愚，大辩若讷。

30. Great compassion has no tears, great enlightenment has no words, great wisdom appears foolish, and great eloquence appears slow-witted.

31. 思考 - 视觉设计 ：现今社会很多人都追求简约风尚，人们口中的简约只是视觉上的体现，在实际设计工作中大多可以满足大众需求；

31. Thinking - Visual Design: In today's society, many people pursue the minimalist style. The simplicity mentioned by people is only a visual manifestation, and in most practical design work, it can meet the needs of the general public.

32. 售前：市场洞察、客户细分、目标客户选择、定位与品牌、团队架构与考核指标、量化指标与结果追踪（量化指标部分）。

32. Pre-sales: Market Insight, Customer Segmentation, Target Customer Selection, Positioning and Branding, Team Structure and Evaluation Indicators, Quantitative Indicators and Results Tracking (the part of quantitative indicators).

33. 人生没有必须要实现的梦想，没有一定要抵达的远方，如果有能力，就拥抱期待的星辰大海，如果没条件，就在眼下的小地方，随遇而安。坐井观天又何妨？孤独终老又何妨？没人理睬又何妨？

33. There is no necessary dream to fulfill in life, no far-off destination one must reach. If you have the ability, embrace the starry ocean of expectations. If not, settle comfortably in the little place you are in. What harm is there in watching the world from a well? What harm is there in growing old alone? What harm is there in being ignored by others?

34. 后来，他给自己确定了一条原则：食不过饱，饮不过量。

34. Later, he set a principle for himself: eat without overindulgence, drink without excess.

35. 在《小王子》一书，有一个关于驯养的故事。小王子邀请狐狸一起玩，狐狸说：“我不能和你一起玩，我还没有被驯养呢。”

35. In the book "The Little Prince," there is a story about domestication. The Little Prince invites the fox to play with him, and the fox says, "I cannot play with you, I have not been tamed yet."

36. 售后：量化指标与结果追踪（结果追踪部分）、黑客增长。

36. After-sales: Quantitative Indicators and Result Tracking (Result Tracking section), Hacker Growth.

37. 对于非营销人员听起来有些费解，我们可以给他做个简化：营销最主要是建立“我”和“你”的关系，“我”就是品牌，“你”就是客户，营销就是通过品牌效应的打造，不断缩短客户购买决策的过程。

37. To those who are not in marketing, this might sound a bit confusing, so let's simplify it: Marketing is mainly about building a relationship between "me" and "you". "Me" refers to the brand, and "you" refers to the customer. Marketing is about continuously shortening the customer's purchasing decision process through the creation of brand effects.

38. 一个人最厉害的活法，就是求少。

38. The most formidable way to live for a person is to seek less.

39. 后来，我从事了写作，给自己取了一个一以贯之的笔名，就叫莫言，警示自己不要说话。

39. Later, I took up writing and chose a consistent pen name for myself, simply called Mo Yan, as a reminder not to speak.

40. 随着极简主义的兴起，在市场营销领域也产生了“极简营销”的概念，所谓极简营销，说的是你的资源有限，不能每个筐里都放萝卜，得“以少胜多”去生存。真正的道理往往都是最简单的，最简单的反而最能洞察事物的本质。极简营销就是在关键点着力，调动核心资源将营销做到极致。

40. With the rise of minimalism, the concept of "Minimalist Marketing" has also emerged in the field of marketing. Minimalist marketing refers to the idea that with limited resources, you cannot put radishes in every basket and must survive by "winning with less." The true essence of a matter is often the simplest, and the simplest is often the most perceptive of the essence of things. Minimalist marketing focuses on key points, mobilizing core resources to take marketing to its ultimate extreme.

41. Part 1——关于本书及作者

41. Part 1——About This Book and the Author

42. 在阅读本书的过程中，收到了一位极简市场营销| Joe Hu网友的点赞，后来翻阅书评、阅读数据，发现这名网友几乎无处不在，他给每一位正在阅读、参与本书的人点赞。如果没猜错，这正是作者本人。

42. During the process of reading this book, I received a "like" from a minimalist marketing enthusiast, Joe Hu. Later, by flipping through the book reviews and reading the data, I found that this netizen seems to be everywhere, giving a "like" to everyone who is reading or participating in this book. If I'm not mistaken, this is exactly the author themselves.

43. 他认真反思自己治病的原因，自己暴饮暴食，还特别喜欢荤腥鱼肉，喝高度数的酒，导致肠胃功能受损，肝肾功能也运转失调，从而疾病缠身，摇摇欲坠。

43. He seriously reflected on the reasons for his illness, realizing that his overindulgence in eating and drinking, his particular fondness for rich, savory foods, and drinking high-proof alcohol had led to impaired gastrointestinal function and dysfunction of the liver and kidneys, thereby causing him to be plagued by diseases and feeling on the brink of collapse.

44. 设计上，用尽量少的元素是否就能达到“少则多”的设计效果呢？ ——其实并非如此简单，“少则多”是一种难度极高的设计美学！唯有对设计的对象进行细致而全面的了解，考虑到受众的各方面需求，同时在此基础上进行简化、抽象，最终呈现的作品才能体现“以最少的元素，创造最大的可能”的理念。不然只有单纯无内涵的“少”，而无法承载“多”的细节。

44. In terms of design, can we achieve the "less is more" effect with the least number of elements? — In reality, it's not that simple; "less is more" is a highly challenging design aesthetic! Only by having a detailed and comprehensive understanding of the design object, considering the various needs of the audience, and simplifying and abstracting on this basis, can the final work embody the concept of "creating the greatest possible with the least number of elements." Otherwise, it is only a simple "less" without depth, and cannot carry the details of "more."

45. 消化能力是免疫系统的晴雨表。

45. Digestive ability is a barometer of the immune system.

46. 平衡 / 对比 ：极简的设计会应用非常简化的元素，但这并不意味着简单的元素或简洁的文字就能做出更好的设计，最终的结果可能是残酷的。设计师主观展示了必要的元素，受众可能会有不同的意见；设计表达了简洁的信息，但设计作品中包含的元素过于单一，也可能导致受众难以理解。因此，如何平衡使用的元素和有序的设计是非常重要的。

46. Balance / Contrast: Minimalist design uses highly simplified elements, but this does not mean that simple elements or concise text can produce better designs; the final result may be harsh. Designers subjectively present the necessary elements, and the audience may have different opinions; the design conveys concise information, but if the elements included in the design are too simplistic, it may also make it difficult for the audience to understand. Therefore, it is very important to balance the elements used and the orderly design.