在这个信息爆炸的时代，自媒体成为了一个全新的知识传播平台。今天，让我们揭开“自媒体成长秘籍：第一篇——干货精华”的序幕，探索如何在浩如烟海的信息中，找到属于自己的发光点。

In this era of information explosion, self-media has become a brand new platform for knowledge dissemination. Today, let's unveil the curtain of "The Secrets of Self-media Growth: Part 1 - Essential Content", and explore how to find our own shining point in the vast sea of information.

1. 比如我在头条写作，我会把文章内容变成形式，同步到小 红 书。虽然那边没有流量收益，但是当粉丝积累起来以后，就会有广 告主来投广子。我现在一条推广报价在500以上。一个月接的不多，五六条广 告也就当很多普通人一个月的工资了。

1. For example, when I write articles on Toutiao, I convert the content into a format and synchronize it to Xiaohongshu. Although there is no traffic revenue there, once the followers accumulate, advertisers will come to place ads. My current advertising fee for a single post is above 500 yuan. I don't get many per month, but about five or six ads are enough to earn as much as an average person's monthly salary.

2. 对小 红 书感兴趣的朋友，也可以前往我的同 名小 红 书账号看一看哦。

2. Friends interested in XiaoHongShu can also check out my account with the same name on XiaoHongShu.

3. 比如投稿，刚开始可能只有50,100，但是连续过稿3篇，编辑就会主动找你签约。成为签约作者，稿费加倍。有的还为你开设专栏，享受读者打赏的功能。

3. For instance, when submitting articles, you might start with only 50 or 100. However, after getting three articles accepted consecutively, the editor will主动 approach you to sign a contract. As a signed author, your稿酬 will be doubled. Some even set up a column for you, allowing you to enjoy the feature of receiving reader tips.

4. 一篇文章可以发多个平台，一个热点可以从不同角度写多篇文章，让一个素材一篇文章产生更多收益，赚钱才会越来越轻松。

4. An article can be published on multiple platforms. A hot topic can be written about from different angles, allowing a single piece of material to generate more income through multiple articles, making it increasingly easy to make money.

5. 今年年初，由于受了刺激，于是决定找份副业，选择了自媒体，在头条上码字，我的初衷很简单，分享自己的生活，记录自己的成长，与互不想识的有共同爱好的人交朋友，顺便还能赚点收益。

5. At the beginning of this year, stimulated by certain circumstances, I decided to seek a part-time job and chose to become a self-media creator. I write articles on Toutiao. My original intention was simple: to share my own life, record my own growth, make friends with people who have the same interests but don't know each other, and, by the way, earn some income.

6. 1自我分析定位，看看自己的优势在什么地方，能不能充分发挥自己的优势。比如自己从事运输业，到处跑车，那么可以拍一些各地的风土人情，人们会喜欢，因为人的生活是平淡的，喜欢不一样的东西，要不为啥人们喜欢旅游呢，所以这类可能大家喜欢，自己也能拍。所以围绕衣食住行，大家可以分析自己在哪方面有特长。

6.1 Conduct self-analysis and positioning to see where your strengths lie and whether you can fully utilize them. For instance, if you are in the transportation industry, constantly traveling, you could take some photos of local customs and cultures in various places, which people would like because people's lives are ordinary, and they like things that are different. That's why people enjoy traveling, right? Therefore, this kind of content might be liked by others and you could also capture it. So around the aspects of clothing, food, accommodation, and transportation, you can analyze where you have special talents.

7. 自媒体人写内容的生产就如同商家的商品生产一样，市场上永远都不缺产品，能被购买和再次购买及转介绍购买的也只有是好用非常的。所以加强自身提供优质的原创内容，对自媒体来说就如同是一种内功的修炼。

7. The production of content by content creators is similar to the production of goods by merchants, where the market is never short of products. Only those that are very useful can be purchased, repurchased, and recommended to others. Therefore, for content creators, strengthening the provision of high-quality original content is like cultivating internal skills.

8. 近半个月来，在头条上收获不少，与大家分享一下我的感悟：

8. Over the past two weeks, I have gained a lot of attention on the headline section, and I would like to share my insights with everyone:

9. 3竞争对手分析。要做到人无我有，人有我新。比如三农内容非常火爆，做菜的内容人们也很喜欢，但是做的人多，成功的自媒体也很多了，再做此类自媒体难度就很大。

9. 3 Competitor Analysis. Aim to have what others don't, and what others have, to be innovative. For example, content related to agriculture, rural areas, and farmers is very popular, and cooking content is also well-liked by many. However, there are many people doing this, and there are already many successful self-media platforms in this field, making it very challenging to start a similar self-media venture.

10. 资料编辑完毕，开通一下权益，点创作中心里边的创作权益，把基础权益开通就行。可以看到基础权益界面，信用分是100分，下面的百粉权益和千粉权益我们暂且用不着。

10. The material editing is complete. Activate some privileges, click on the "Creative Privileges" within the Creative Center, and just activate the basic privileges. You can see the basic privileges interface, where the credit score is 100 points. As for the privileges for 100 followers and 1,000 followers, we will not need them for the time being.

11. 也可以做自己的账号，写头条一条5万小爆款，收益50块，一天出一两个爆款，100块就到手了。

11. You can also create your own account and write one 50,000-view hit article, which generates a profit of 50 yuan. If you publish one or two hits a day, you can easily earn 100 yuan.

12. 四、等粉丝够一百的时候，别忘记开通百粉权益。和开通基础权益的方法一样。开通百粉权益后就意味着发文章、微头条、问答原创就有收益了。大家可能会问，那百粉之前写的文章，开通百粉之后的阅读量有收益吗？是有收益的，而且前面写的文章持续有人阅读的话，也是会有收益的。所以新手们刚开始写的时候一定要坚持原创，输出高质量的作品，等开通百粉后，这些作品只要有人阅读同样能带来收益。

12. Four, when you have enough fans to reach one hundred, don't forget to activate the 100-fan rights. The method to activate the 100-fan rights is the same as that for activating the basic rights. After activating the 100-fan rights, it means that you will earn income from posting articles, micro-headlines, and original questions and answers. Some of you might ask, "What about the articles written before reaching the 100-fan mark? Will there be any income from the views after activating the 100-fan rights?" Yes, there will be income. Moreover, if the articles written earlier continue to be read, there will also be income. Therefore, newbies must stick to original content when they start writing, and produce high-quality works. After activating the 100-fan rights, these works will still bring in income as long as they are read by others.

13. 三、不要听信别人说的做自媒体一天能挣上百，有这样的但毕竟是少数，新手期肯定得有一个过程，别傻傻的被割了韭菜还不知道。想要涨粉唯一的方法是每天不断更，不断的写粉丝才会越来越多。

13. Three, don't believe what others say about making a hundred yuan a day through self-media. Although there are such cases, they are indeed a minority. The probationary period will definitely have a process, so don't be naive and get deceived without even knowing it. The only way to increase followers is to keep updating and writing every day; only then will your followers grow more and more.

14. 太惊喜了！我依靠写作月入过万，头条一篇10万+阅读量的小爆文，让我收获了120元！其他平台一篇美食带货文案又让我日进千元。写作赚钱真的不要太香，分享这5个赚钱技能你一定要知道。

14. So exciting! I make over 10,000 yuan a month through writing. A hit article on the headline with over 100,000 reads earned me 120 yuan! A food product promotion copy on another platform also brought me a thousand yuan a day. Earning money through writing is really too good, and I must share these 5 money-making skills with you.

15. 刚开始，发布的文章、微头条或者问答等，可能展现量和阅读量都特别少，没事，这是在积累阶段，谁刚开始不是从这儿过来的？只要坚持原创，坚持用心去写，迟早有一天会改变的。我也是连着发布了好几天，收益都是0，点赞数也寥寥无几，粉丝更是以个为单位增加的，有时不小心还要掉粉，在这期间我写的每一篇都很用心，发布前要检查好几遍，可是收效甚微，但我依然坚持每天至少发两条。

15. At the beginning, the articles, micro-headlines, or Q&A posts that you publish may have very low exposure and reading volume. Don't worry, this is the accumulation stage; who hasn't gone through this at the start? As long as you keep creating original content and put your heart into writing, it will change sooner or later. I myself continued to publish for several days in a row, with zero earnings, very few likes, and fans increasing by the unit. Sometimes, I even accidentally lost followers. During this time, I put a lot of effort into every post I wrote, checking it several times before publishing, but the results were minimal. Nevertheless, I still insist on posting at least two articles every day.

16. 自媒体现在绝对是炙手可热的，一个人做自媒体收益也是相当可观的，但前提是需要合理的规划：

16. Self-media is now absolutely in high demand, and an individual's income from self-media is quite substantial, but the prerequisite is the need for reasonable planning:

17. 今天的分享就到这里，接下来，在我慢慢摸索的过程中，有什么收获或经验，依然会分享给大家，愿意与大家一起共同成长。

17. That's all for today's sharing. Moving forward, as I continue to explore and learn, any gains or experiences I accumulate will still be shared with you all, and I'm willing to grow together with everyone.

18. 这点非常的重要，因为现在已经不是酒香不怕巷深的年代了，只有更多展示给相关有兴趣的人来看，你的内容才会更好的传播出去，才能吸引更多的粉丝，形成良性的循环。

18. This is very important because it is no longer the era where good wine needs no marketing. Only by showing more content to those who are interested can your content be better disseminated, attracting more fans, and forming a virtuous cycle.

19. 我于2022年2月8日开通了头条号，刚开始一窍不通，于是边学习边摸索。入驻头条差不多半个月了，想把自己的经历和踩过的坑整理出来与大家分享，以免时间长了会忘。

19. I opened my Toutiao account on February 8, 2022. Initially, I was clueless, so I learned and explored as I went along. It's been about a month and a half since I joined Toutiao, and I want to organize my experiences and the pitfalls I've encountered to share with everyone, so that I don't forget them over time.

20. 不断多学多看，拆解别人的文章，研究写作套路，才能不断提升自己的写作水平。所谓大咖，不是一日练就，需要长期积累。你需要的是不断学习，不断精进，不断提升自己。

20. Continuously learn and observe more, dissect others' articles, study the writing patterns, and only then can you continuously improve your writing skills. So-called big shots are not achieved overnight; they require long-term accumulation. What you need is to keep learning, keep refining, and continuously elevate yourself.

21. 能够敏感地捕捉到最新动态，写出最受市场欢迎的文章。当然，这种能力不是与生俱来的，而是长期多看多思考练成的。

21. Capable of sensitively capturing the latest trends and writing articles that are most popular in the market. Of course, this ability is not innate, but rather cultivated through long-term observation and reflection.

22. 一、如果收获达不到自己预期时，调整好自己的心态，静下心来好好学习。多看优秀的文章，学习别人的经验，找一些优秀作品来读，是有收获的。

22. One - If the harvest does not meet your expectations, adjust your mindset, calm down, and study diligently. Reading excellent articles, learning others' experiences, and finding some outstanding works to read will be rewarding.

23. 在此几类分析的基础上，对自己的自媒体做什么有个判断。

23. Based on the analysis of these several categories, make a judgment on what to do with your own self-media.

24. 五、多关注一些文笔不错的作者，可以看看他们以前的作品，研究他们的写作方法，取别人之长补己之短，也能有进步。

24. Fifth, pay more attention to authors with good writing skills. You can check out their previous works, study their writing methods, learn from others' strengths to compensate for your own weaknesses, and also make progress.

25. 做自媒体就是一个不断自我检验，在困难中前进的过程，当然也会遇到很多的问题，今天给大家整理了5条我做自媒体经常遇到的一些问题，分享一下我的经验，一起学习进步笔记数据不好到底要不要删除？如何判断笔记封面是否有吸引力？刚开始做小红书流量很低是否正常？一篇爆款笔记的底层逻辑是什么？做自媒体我努力了为什么还是没有起色编辑：李娜复核：李雅煊

25. Running a self-media account is a continuous process of self-examination and moving forward in the face of difficulties. Of course, many problems will also arise. Today, I have compiled 5 issues that I often encounter in running my self-media account, shared my experiences, and hope we can all learn and progress together. Should I delete posts with poor data? How can I judge if a post cover is attractive? Is it normal for the traffic to be low when I just start using Xiaohongshu? What is the underlying logic of a viral post? I have worked hard on my self-media account, but why hasn't it taken off? Editor: Li Na; Proofreader: Li Yaxuan

26. 虽然辛苦，但稿费颇丰。说一干道一万，不行动都没用。想要赚取高额稿费，辛苦是必须的。因为天上从来没有掉馅饼的好事，你提前要做好心理准备。

26. Although it is hard work, the fees are quite generous. No matter how much one talks, without action, it's all in vain. To earn high fees for one's writing, hard work is a necessity. Because there is no such good thing as a free lunch in the world, you need to be mentally prepared in advance.

27. 对新手来说，想要靠写作月入过万要做得很多，有些难，但靠写作月入1000-3000真的很容易。你可以走投稿路线，一篇200，写5篇就不错了。

27. For beginners, it's quite a lot and somewhat difficult to make over 10,000 yuan a month through writing. However, making 1,000-3,000 yuan a month through writing is really easy. You can take the route of submitting articles, and making 200 yuan per article is already quite good, especially if you write 5 articles.

28. 二、写文章的时候最好先列出来思路，哪怕是个大纲也好，这样不至于写着写着跑偏了，也不至于没有条理。

28. Secondly, when writing an article, it is best to list out the ideas first, even if it's just an outline. This way, you won't wander off in your writing and you won't lose the thread of your argument.

29. 前期最重要的事情是定位好你的自媒体领域，等定位和平台都确定后，就开始创作内容，然后就是将内容传播出去。

29. The most important thing in the early stage is to properly position your self-media field. Once the positioning and platform are confirmed, start creating content, and then proceed to spread the content.

30. 注册好头条号后，一定要把自己的信息完善一下，点击“编辑资料”，头像可以找自己喜欢的图片，用户名可以取自己喜欢又代表自己风格的名字，头像和用户名可以更改，但不建议大家更改，以防粉丝找不到你，简介可以抓住要点，目的明确。

30. After registering the Toutiao account, it's important to fill in your information. Click on "Edit Profile". You can choose a picture you like for your avatar, and choose a username that represents both your preferences and style. Both the avatar and username can be changed, but it is not recommended to do so to avoid losing your fans. The introduction can capture the key points and be clear about the purpose.

31. 方向不对，努力白费，选好赛道，再努力奔跑。

31. If the direction is not right, all the efforts are in vain. Choose the right track and then run hard.

32. 内容的形式可以是文章、视频、音频等，内容的生产来自自身的生活及工作学习领域的思考总结和感悟。开始可以试着在一个平台煅炼自已，每天就坚持发几条。如果有语感或网感后开始尝试着去写文章。这里要注意的就是内容一定要有价值，还能有趣最好。

32. The form of the content can be articles, videos, audio, etc., with the production of content coming from self-reflection, summarization, and insights from daily life and work-study fields. You can start by trying to锻炼 yourself on a platform, and just post a few items every day. Once you have a sense of language or web sensation, you can start trying to write articles. The key point to note here is that the content must be valuable, and it's even better if it's also entertaining.

33. 选择一个自己最擅长的领域，比如懂养生的、懂早教的、特色有镜头感的、特别会写文章的等等都行，然后针对这一领域进行分享，传播价值，让关注到你的人感觉有收获，引起大家的共鸣，这是成功自媒体必备的基础，所以大家前期在这一步必须要花大心思来做好定位，以后你的自媒体之路才会一片光明。

33. Choose a field where you excel, such as someone who understands health preservation, early education, has a unique sense of photography, or is particularly good at writing articles, etc. Then share knowledge in this field, spread value, and make people who pay attention to you feel they have gained something, evoke everyone's resonance. This is a necessary foundation for a successful self-media, so everyone must put in great effort to do a good job of positioning at this initial step. Only then will your path in self-media be bright and promising.

34. 现在，就可以开始创作了。头条里可以发布文章、视频、微头条、问答等。点击创作中心里的创作首页，点击右上角的“+”号，就可以自己发布了。

34. Now, you can start creating. In the headlines, you can post articles, videos, micro-headlines, Q&A, and more. Click on the creation homepage in the creation center, click on the "+" symbol in the upper right corner, and you can post by yourself.

35. 接下来我写了一篇自己被骗的亲身经历的文章，没想到居然爆了，单是这一篇文章让我收获了几十个粉丝，终于能开通百粉权益了。

35. Next, I wrote an article about my own personal experience of being deceived, and I didn't expect it to go viral. Just with that one article, I gained dozens of followers, and finally I could activate the 100-follower privileges.

36. 关于自媒体平台有很多，目前比较普遍是平台有微博、微信、QQ及QQ空间、微信公众平台、今日头条等等，不同平台针对不同的个人，前期大家就根据平时的习惯选择即可，当然也可以同时经营多个平台同时操作。

36. There are many self-media platforms, and currently, the most common ones include Weibo, WeChat, QQ, QQ Space, WeChat Official Account, Today's Headlines, and so on. Different platforms are tailored to different individuals, so in the initial stage, everyone can simply choose according to their daily habits. Of course, it is also possible to manage multiple platforms simultaneously.

37. 能赚小钱，才能赚大钱。写作是一个循序渐进的过程，刚开始有小钱赚不要看不上，因为赚小钱的过程，其实是积累经验和提高知名度的过程。

37. You must make small profits before you can make big profits. Writing is a step-by-step process, and at the beginning, don't undervalue the small profits. Because the process of making small profits is actually a process of accumulating experience and improving popularity.

38. 终于在第8天的时候有了0.04的收益，紧接着又是一周的0收益。这一段时间我也曾迷茫过，也抱怨过，也曾想过放弃，每天业余时间都用来码字却没有收获，但很快我就调整了自己，想想当时注册头条的初衷，还是得坚持下来 。我始终坚信一点，量变才能引起质变，没有量何谈质？没有人确保发一篇就一定会爆。

38. Finally, on the 8th day, there was a profit of 0.04. Immediately following that, there was a week of zero profit. During this period, I was confused, complained, and even thought about giving up. Every day, I spent my spare time writing but had no gains. However, I quickly adjusted myself and thought about the original intention of registering with Toutiao, and decided to stick with it. I always believe that only through quantitative changes can qualitative changes occur. Without quantity, how can there be quality? No one can guarantee that publishing an article will necessarily go viral.

39. 有些人写了几篇文章就充满了优越感，稿子被拒觉得编辑眼光不好，听不进去任何人的意见，觉得天下自己最牛。这样很难进步，只能固步自封。

39. Some people become overly self-satisfied after writing a few articles, feeling that the editors have poor taste when their work is rejected. They refuse to listen to anyone's opinions and believe they are the best in the world. This kind of attitude is hard to improve and can only lead to self-imposed stagnation.

40. 2环境分析。要了解社会大环境，人们喜欢什么，社会允许什么。比如色情肯定会有许多人看，但是违法，对社会无价值。

40. 2 Environmental Analysis. To understand the broader social environment, what people like and what is permitted by society. For example, pornography will undoubtedly be watched by many people, but it is illegal and has no value to society.

41. 平时没事的时候少打游戏少追剧，把时间利用在寻找写作素材上。你可以多刷刷微博，多看看抖音，但前提是找素材，不断培养提升自己的网感。

41. When you have nothing to do, try to play fewer video games and watch fewer TV series. Make use of your time to look for writing materials. You can browse Weibo more often and watch Douyin more, but the premise is to find materials and continuously cultivate and improve your internet sense.

42. 七、同样的展现量和阅读量，文章比微头条的收益高。大家可以看一下我下面的截图，微头条的展现量和阅读量都比文章的高，但收益却不如文章。

42. 7. With the same number of views and reads, articles yield higher earnings than Weiquan (micro-headlines). You can take a look at the screenshot below; the number of views and reads for Weiquan are higher than those for articles, but the earnings are not as good as those for articles.

43. 写作赚钱，你觉得他不香吗，你觉得呢，欢迎留言讨论。

43. Earning money through writing, do you find it unappealing? What do you think? Welcome to leave a comment and discuss.

44. 六、开通百粉之后写的文章和问答一定要勾上原创。

44. After opening the "100 Followers" feature, the articles and Q&A posts must be marked as original.

45. 我第一篇过稿文章稿费也只有50元，但就这50却让我看到了写作变现的可能。不因善小而不为，我现在单篇稿费过千，你永远要相信积少成多，写作也是一样的道理，聚沙成塔，绝非一日之功。

45. The fee for my first article that was accepted was only 50 yuan, but it was these 50 yuan that showed me the possibility of making money through writing. Don't undervalue small good deeds; now, my fee per article exceeds 1,000 yuan. You must always believe that accumulating a little can become a lot, and the same principle applies to writing – gathering sand to build a tower is not something that can be achieved overnight.