随着互联网的飞速发展，自媒体时代应运而生。在这个信息爆炸的时代，第二波自媒体浪潮正在悄然兴起，干货分享成为主流趋势。本文将探讨这一现象背后的原因及其对内容创作的影响。

With the rapid development of the Internet, the era of self-media has emerged. In this era of information explosion, the second wave of self-media is quietly rising, and干货 sharing has become the mainstream trend. This article will explore the reasons behind this phenomenon and its impact on content creation.

1. 三、 一定要和粉丝进行互动。

1. Three, it is essential to interact with fans.

2. 上次和大家分享了如何发布文章、微头条，如果开通权益等，今天再来和大家分享一下发布文章的注意事项及怎样能获得较高的收益。

2. Last time, I shared with everyone how to publish articles and micro headlines, and how to open benefits, etc. Today, I will share with everyone the precautions for publishing articles and how to achieve higher earnings.

3. 排版没什么问题后，接下来就进入发文的最后一步，点“下一步”会出现“展示封面”、“原创”、“投放广告”选项，我一般选“三图”作为封面，相对于单图来说，三张图展示效果会更好，读者更容易看到。同时一定要勾选上“声明原创”和“投放广告赚收益”功能，否则收益会非常低。点击“发布”这篇文章就算发布成功了。

3. After the layout is free of any issues, the next step is to finalize the posting. Clicking "Next" will bring up options such as "Display Cover," "Original," and "Place Ads." I usually choose "Three Images" as the cover, as it provides a better display effect compared to a single image, making it easier for readers to see. At the same time, it is essential to check the "Declare Original" and "Place Ads to Earn Revenue" features, otherwise, the earnings will be very low. Clicking "Publish" will complete the posting of this article.

4. 今天的分享就到这儿，我愿在头条的平台里和大家共同成长。

4. Today's sharing comes to an end here. I am willing to grow together with everyone on the platform of Toutiao.

5. 一、发布文章的注意事项：

5. 1. Matters to be noted when publishing articles:

6. 什么类型的作品适合置顶？

6. What types of content are suitable for being featured or pinned at the top?

7. 点击“作品管理”，就进入到你发布的所有作品的页面，找到要置顶的作品，然后点击作品右方的三个小点，点击置顶，则置顶成功。设置成功后，该作品就会显示一个“置顶”的字体标志，就代表设置成功。

7. Click on "Work Management" to enter the page of all the works you have published. Find the work you want to pin, then click on the three small dots on the right side of the work. Click on "Pin," and it will be pinned successfully. After the setting is successful, a "Pinned" text icon will appear on the work, indicating that the setting has been successful.

8. 越是这样，越要输出高质量的作品，一定要原创，原创，原创，重要的事情说三遍。大家在开通权益时，看到了信用分是100分，信用分直接关系到创作权益的申请和使用。 每个人注册头条号账号后信用分满分和初始分皆为100分，如果你出现违规的情况,平台会按规则扣除你相应的信用分。 如果你的信用分低于60分,那么你的所有已申请的权益都会被取消,也就是你发的内容不会产生收益。 如果你的信用分在60~100分之间,那么你发布的文章和视频所产生的收益就会降低，大家一定要重视信用分，不要触犯头条平台的红线，要规范的去写作。

8. The more so, the more it is necessary to produce high-quality works, absolutely original, original, original – an important thing to be repeated three times. When everyone opens rights, they see that the credit score is 100 points. The credit score directly relates to the application and use of creative rights. After each person registers a Toutiao account, both the full credit score and the initial score are 100 points. If you violate the rules, the platform will deduct your corresponding credit score according to the rules. If your credit score falls below 60 points, then all the rights you have applied for will be canceled, which means the content you post will not generate any income. If your credit score is between 60 and 100 points, then the income generated by the articles and videos you post will be reduced. Everyone must pay attention to the credit score, do not cross the red line of the Toutiao platform, and write in a standardized manner.

9. 五、 创作优质问答。

9. Fifth, create high-quality Q&A content.

10. 代表自己的创作风格、分享自己的收获或是自己的经历、免费提供信息资源、书写自己的人生感悟、教育升学等，这类的作品都适合置顶，容易找到志同道合的朋友，收获一批粉丝，同时，读者可能会产生好奇心，忍不住再去翻看前面你发布的作品。

10. Works that represent one's own creative style, share one's own gains or experiences, provide free information resources, write one's own insights into life, and discuss education and advancement are suitable for being pinned at the top. They are easy to find like-minded friends, gain a group of fans, and at the same time, readers may develop curiosity and can't help but look back at the works you have previously published.

11. 选择一个好问题，一个适合自己的问题，这样能吸引很多用户关注，我们的回答也就有了更多展示机会。选择一个自己擅长的领域，并在这个领域回答问题。同时要坚持原创，加上分享自己的真实经历更容易得到用户认同。优质的问答比文章的收益单价要高，而且问答具有持续性，一个问答可能当时发布时没有引起强烈的反响，但过了很长时间，上次的回答又被别人翻出来成了爆款，还能继续带来收益。

11. Choose a good question, one that suits you, as this can attract the attention of many users, and our answers will also have more opportunities to be displayed. Choose a field in which you are skilled and answer questions within that field. At the same time, adhere to originality, and sharing your own true experiences can make it easier to gain user recognition. High-quality Q&A has a higher per-answer yield than articles, and Q&A has a sustainable nature. A Q&A may not have caused a strong reaction at the time of publication, but after a long time, the previous answer may be unearthed by others and become a hit, continuing to generate income.

12. 每一个作品只要有评论，就要及时用心的去回复，不能只是发表情，要用心解决粉丝的问题。让粉丝看到你的态度和重视度，这样能够增加账号的活跃度。粉丝关注后，并非一劳永逸，仍需要通过粉丝互动，来维系旧粉丝、吸引新粉丝。良好的粉丝互动能够提升内容互动量，提高头条号指数，从而增加内容的推荐量，吸引粉丝，形成良性循环。粉丝提出的意见或建议中肯的要及时采纳，有的粉丝还留言期待作者写某一方面的内容，维系好这些可以增加粉丝的粘度。

12. For every work that receives comments, one should respond promptly and with care, not just by posting emojis. It is important to address the fans' concerns with sincerity. Show your attitude and level of importance to them, which can enhance the account's activity. After fans have followed you, it is not a one-time deal; you still need to maintain interaction with them to retain old fans and attract new ones. Good fan interaction can increase the level of content engagement, improve the index of the Top Stories account, thereby increasing the number of content recommendations, attracting fans, and forming a positive cycle. Comments or suggestions from fans should be adopted promptly if they are reasonable. Some fans even leave messages expecting the author to write about certain topics. Maintaining these interactions can increase the loyalty of the fans.

13. 如果某篇文章写的不错，展现量和阅读量都非常高，建议大家把这篇文章置顶，从整体的推荐机制来说，浏览量高互动率高的文章被推送的机会也就越大。我们一般发布的文章、微头条、问答等都是最近一次发布的在最上面，如果你感觉原来发布的某一篇很重要，希望别人一来就能看到，那么你就把它置顶，它就在最上面了。也许作品刚发布时，阅读量和展现量不是太高，但是过了几天，可能阅读量和展现量又有了新的进展，此时你也可以把这篇作品置顶。我就是看到《我的被骗经历，大家引以为戒》这篇文章的展现量和阅读量不错，就把这篇文章又置顶了两天，点击量又有了新的突破。如果用户对你的置顶作品有兴趣，他可能看完这篇文章后，继续往前翻你其它的作品了,这样就可以让用户更好的了解你，了解你的作品，从而获取更多的收益。大家可以看到我的这篇文章继续置顶后，展现量和阅读量又增加不少。

13. If an article is well-written and has a high exposure and reading volume, it is recommended to pin this article at the top. From the perspective of the overall recommendation mechanism, articles with high exposure and interaction rates have a greater chance of being promoted. The articles, micro-headlines, and Q&A posts that we generally release are displayed from the most recent at the top. If you feel that a previously published article is very important and you want others to see it as soon as they come, then you should pin it to the top, and it will be at the top. Perhaps at the time of the initial release, the reading and exposure volumes may not be very high, but a few days later, there may be new progress in the reading and exposure volumes, and at this time, you can also pin this work to the top. I noticed that the exposure and reading volumes of the article "My Experience of Being Deceived, Everyone Take It as a Warning" were quite good, so I pinned this article to the top for two days, and the click-through rate had a new breakthrough. If users are interested in your pinned works, they may continue to scroll through your other works after reading this article, which can allow users to better understand you and your works, thereby generating more income. You can see that after I continued to pin this article, the exposure and reading volumes increased significantly.

14. 如何把作品置顶？

14. How to make a work stick to the top?

15. 四、 开通百粉权益后，作品就开始有收益了。

15. After the Bai Fen rights are activated, the works will start generating income.

16. 二、把作品置顶。

16. II. Promote the work to the top.