在社交媒体时代，如何让内容脱颖而出？掌握发布技巧，SEO优化是关键！🔍📈

In the era of social media, how to make content stand out? Mastering the art of posting and SEO optimization is the key! 🔍📈

1. 从这个角度看，“看一看”如果能走出“实验室”，成为“微信第一入口”的标配菜单，它就会成为真正基于人际关系、用户兴趣的精筛细选内容分发机制，也将成为精锐小号的福音、垃圾大号的丧钟。

1. From this perspective, if "看一看" can move out of the "laboratory" and become a standard menu of "WeChat's first entry," it will become a truly refined content distribution mechanism based on interpersonal relationships and user interests. It will also be a blessing for elite small accounts and a death knell for large accounts filled with garbage.

2. 微信“搜一搜”呈现结果也是千人千面。同样的关键词进行搜索，我的搜索结果跟你的有很大不同。

2. The search results presented by WeChat's "Search" feature are also highly personalized. Even with the same keywords, my search results are significantly different from yours.

3. 一些标题党做法在“搜一搜”中也近乎完败。比如《就在刚刚，一个大消息出炉！将影响你的钱袋子！》这类标题党（此标题似乎万用，此处特指某篇讲解G20峰会影响的推文），未含跟内文主题相关的有效关键字，搜索相关关键词，此文在搜索结果的前几屏都不会出现——除非你完整输入标题去搜索才能出现，但这明显不是普通用户的搜索习惯。

3. Some clickbait tactics are nearly defeated in the "Search" feature as well. For example, a headline like "Just now, a major news breaks out! It will affect your wallet!" This kind of clickbait (the title seems to be universally applicable, here it specifically refers to a tweet explaining the impact of the G20 Summit) does not contain any effective keywords related to the content of the article. If you search using the relevant keywords, this article will not appear in the first few screens of search results - unless you search with the full title, which is clearly not the common search habit of ordinary users.

4. 我们先来分析一下 看一看中所推送的文章有那些：

4. Let's first analyze and take a look at the types of articles that are promoted in "Kan La Kan Yi":

5. 除了小程序的应用不断开放之外，微信在今年的另外一个重要举动应该属于推出微信搜索了。对于熟悉了谷歌搜索和百度搜索的用户来讲，微信推出的微信搜索功能再次将这个略显古老的词汇——搜索再次拉进了人们的视野之中。

5. Apart from the continuous expansion of the mini-program applications, another significant move made by WeChat this year should be the launch of WeChat Search. For users who are familiar with Google and Baidu search, WeChat's introduction of the WeChat Search feature has once again brought this somewhat outdated term——search—back into the public eye.

6. ❺️ 天空很蓝，风很温柔，平凡日子里藏着炽热的小确幸

6. The sky is blue, the wind is gentle, and in the ordinary days, there hides a passionate little joy.

7. 微信官方此前就微信指数接受新榜采访时指出：“微信有严格的隐私保护政策，不会获取用户任何的敏感信息，包括聊天记录、微信号、朋友圈评论等。”

7. During an interview with NewRank, the official WeChat had previously pointed out: "WeChat has strict privacy protection policies and will not obtain any sensitive information from users, including chat records, WeChat ID, comments in WeChat Moments, etc."

8. 那么如何让推文快速出现在看一看和搜一搜呢？

8. So how can you make tweets appear quickly on "See It" and "Search It"?

9. “看一看”呈现的内容，或许比那些只凭借用户兴趣爱好等简单标签就无休止、不节制地呈现海量信息流的资讯分发平台要精锐，它的主要发力点是“社交关系”。

9. The content presented by "看一看" may be more refined than those information distribution platforms that endlessly and excessively present massive information streams based solely on users' interests and other simple tags. Its main focus is on "social relationships."

10. ❹.｜◡̈° 抓住夏天的小尾巴，和八月好好告个别

10. ❹.｜◡̈° Catch the tail end of summer and say a proper goodbye to August.

11. 什么样的公号内容会排在“搜一搜”靠前位置？

11. What kind of content is likely to rank higher in the "Search" section?

12. 同搜索引擎优化一样，微信搜索的优化初期可能更多地体现在品牌曝光和品牌露出上，随着微信搜索体系的完备，未来微信搜索的优化将会转移到更深领域，并衍生出更多搜索引擎优化的门类。

12. Just like search engine optimization, the initial phase of WeChat search optimization may be more evident in brand exposure and brand visibility. As the WeChat search system becomes more comprehensive, the optimization of WeChat search in the future will shift to deeper areas, and more categories of search engine optimization will be derived.

13. 2017年6月13日，微信seo优化已经是当下最热门的话题，下面将从多方面来谈谈微信seo排名优化及微信seo基本规则相关的内容。

13. On June 13, 2017, WeChat SEO optimization has become one of the most popular topics at the moment. Below, we will discuss various aspects related to WeChat SEO ranking optimization and the basic rules of WeChat SEO.

14. 2017年6月13日微店发布最新公告，决定调整补贴策略：借记卡支付仍然免费、提现仍然免费，对使用信用卡支付的交易收取1%的手续费。微店方面表示，此举是为了防范信用卡恶意套现，新规将从2017年6月16日起实行。值得注意的是，这笔手续费由卖家承担。

14. On June 13, 2017, Weidian released the latest announcement, deciding to adjust the subsidy policy: debit card payments are still free, and cash withdrawals are still free. A 1% transaction fee will be charged for transactions using credit cards. Weidian stated that this measure is taken to prevent credit card malicious cashback. The new regulations will take effect from June 16, 2017. It is noteworthy that this transaction fee is borne by the seller.

15. 新的移动搜索时代，微信搜索规则改如何优化？

15. In the new era of mobile search, how should WeChat's search rules be optimized?

16. 那么针对519微信推出的微信搜一搜、看一看功能，我们要如何进行优化才能让自己的推文靠前呢？我想这是一个值得深思的问题。

16. So, in terms of the WeChat search and read functions launched by WeChat Mini Program 519, how can we optimize our posts to ensure they appear higher in the rankings? I believe this is a question worth pondering deeply.

17. “看一看”是千人千面呈现，但微信官方希望精准呈现用户真正感兴趣、看完后体验很不错的内容。结合观察和体验，总结一下这种内容的特点（如果你想自己的推文更多出现在“看一看”，这些特点可能对你非常有用）：

17. "Sight" presents content in a diverse and individualized manner, but the official WeChat team hopes to accurately present content that users are truly interested in and find very enjoyable after reading. Based on observations and experiences, summarize the characteristics of this type of content (these characteristics may be very useful to you if you want your posts to appear more frequently in "Sight"):

18. 认证公号的内容占更大优势。据不完全统计，“看一看”页面呈现的内容，绝大多数是由认证类公号所推送，比例在60%甚至70%以上。

18. The content of verified accounts has a greater advantage. According to incomplete statistics, the vast majority of the content presented on the "Take a Look" page is pushed by verified accounts, with the proportion reaching even 60% or more.

19. ❾ 日子渺小重复，却都是幸福的礼物呀

19. ❾ Days may be small and repetitive, but they are all gifts of happiness.

20. 长篇类型内容更有优势。据个人体验及观察，劣质营销号鸡汤号那种惯用只有几百字的推送内容（含视频内容），很难有机会出现在“看一看”页面。它更多呈现1500字甚至2000字以上的长篇类型内容。

20. Long-form content has an advantage. According to personal experience and observation, low-quality marketing accounts and鸡汤号 (soup broth accounts) that often use push content consisting of only a few hundred words (including video content) have a hard time appearing on the "See It" page. It mainly presents long-form content of 1,500 words or even more.

21. 个人认为，除了“基于社交关系”因子之外，最有效衡量内容好坏、最不容易被造假攻破的因子主要有两个：用户拉屏阅读（观看）内容的节奏、为内容投入的时长及用户对内容的赞赏。试想一下，还有什么比用户在正常状态下愿意花大量时间、真金白银赞赏一个内容产品，更能评判“内容的好坏”？

21. In my opinion, besides the "social relationship" factor, there are mainly two factors that are the most effective in measuring the quality of content and the least susceptible to being manipulated: the rhythm of users scrolling through (watching) content, the duration spent on the content, and the appreciation shown by users for the content. Just think about it, what could be a better indicator of the quality of content than users willingly spending a significant amount of time and real money to appreciate a content product?

22. ❼愿九月收获满满，好事正酿，万事顺遂✨

22. May September be bountiful, filled with good things in the making, and all things go smoothly ✨

23. 前述对算法有研究的技术人士向我提供了一段代码（返回码），它是微信用户在离开一篇文章时反馈给微信服务器的。这段代码显示，微信服务器可通过返回码来识别用户是否读完了一篇文章、阅读一篇文章的时长等。这段代码可能佐证了我的猜想。

23. The technical experts who have researched algorithms provided me with a piece of code (return code) that WeChat users send back to the WeChat server when they leave an article. This code shows that the WeChat server can identify whether a user has finished reading an article and the duration of reading an article through the return code. This code may support my conjecture.

24. “热点资讯”及未加标签的内容——这些推文所在的公号，有些是用户已关注，有些则未关注。据观察，它们也与用户过去微信内阅读大数据相关，围绕用户（及其好友）兴趣爱好、关注领域及阅读记录、分享转发等维度来做内容分发呈现。

24. "Hot News" and untagged content – these tweets are from public accounts that some users have followed and some have not. Observations show that they are also related to the big data of users' past reading within WeChat. They are content distribution presentations centered around users' (and their friends') interests, fields of focus, reading records, and sharing and forwarding, etc.

25. “广州市民在读”——这张网友提供的截图，显示了基于用户地理位置标签的内容分发。我们在上海测试了3部iPhone手机的最新版微信版，均未发现有此类内容，它或许仍在小范围内测之中。

25. "Guangzhou Citizens Reading"—this screenshot provided by netizens shows content distribution based on user geographic tags. We tested the latest version of WeChat on 3 iPhone phones in Shanghai, and none of them had this kind of content, which may still be in a small-scale beta test.

26. “搜一搜”呈现结果并不按照内容发布的时间顺序排列，而是更多基于内容本身：原创内容，跟公号定位匹配的精准细分内容（注意原创声明时选择跟公号定位相符的文章类别，并始终坚持），获得用户好友关注、转发、阅读、点赞更多的公号内容，开通了广告主和流量主的公号内容，还有自己开发或关联了小程序的公号及内容……它们都更有机会出现在“搜一搜”页面的好位置。

26. The "Search" results are not arranged in the order of the content's publication time, but rather more based on the content itself: original content, precise and细分 content that matches the public account's positioning (note to choose the article categories that match the public account's positioning when making original declarations and to persist in doing so), public account content that has received more attention, shares, reads, and likes from users, public account content that has opened for advertisers and traffic masters, as well as public accounts and content that have developed or associated with mini-programs... They all have a greater chance of appearing in a good position on the "Search" page.

27. 在推文打开率阅读率普遍下滑、涨粉困难掉粉容易的今天，如果公号推文能更多地出现在“看一看”和“搜一搜”，阅读量和粉丝数都会相应上涨。

27. In today's era where the open rate and reading rate of tweets are generally declining, and it's difficult to gain followers while easy to lose them, if the public account's tweets can appear more often in "Explore" and "Search", both the reading volume and the number of followers will increase accordingly.

28. “好友都在读”——顾名思义，即微信用户的好友阅读较多的公号推文。有多少比例的好友阅读的推文，才够得上“好友都在读”的“都”标准？目前尚不清楚微信的明确标准，但据个人观察，它既跟好友阅读数转发数相关，也跟好友数量多少有关。

28. "Friends are all reading" — as the name implies, it refers to the public articles with a high number of reads among WeChat users' friends. What proportion of reads by friends qualifies as "all" in "Friends are all reading"? The specific criteria set by WeChat are not yet clear, but based on personal observation, it seems to be related not only to the number of reads and forwards by friends but also to the number of friends themselves.

29. ❷ 夏天欠你的温柔，就让秋风徐徐还给你

29. ❷ The gentleness owed to you in summer, let the gentle autumn breeze repay to you.

30. “互联网精英在读”、“**爱好者在读”等——这些是基于用户兴趣标签的内容分发，跟用户过往微信内的阅读大数据相关，但背后算法机制尚不明朗。

30. "Internet Elite in Reading," "Enthusiast in Reading," etc. — These are content distributions based on users' interest tags, related to the big data of reading within WeChat in the past, but the underlying algorithmic mechanism is still unclear.

31. ❻生活普普通通，也要乐在其中呀

31. ③ Even if life is ordinary, one should find joy in it.

32. 2017年6月13日在618大促即将开启之际，天猫于今天宣布“天猫出海”项目正式推出。天猫方面表示，“天猫出海”是以天猫作为主引擎，利用阿里巴巴核心电商板块20亿商品，将天猫生态模式逐步成功复制并落地到东南亚、印度以及全球市场，提高当地电商效率，服务海外消费者。

32. On June 13, 2017, ahead of the upcoming 618 shopping festival, Tmall announced the official launch of the "Tmall Go Global" project. Tmall stated that "Tmall Go Global" serves as the main engine, leveraging the 20 billion products from Alibaba's core e-commerce platform, to gradually and successfully replicate and implement the Tmall ecosystem model in Southeast Asia, India, and global markets, enhancing local e-commerce efficiency, and serving overseas consumers.

33. “已关注”——即微信用户订阅关注公号所推送的内容。根据观察，这部分可能是用户已主动打开公号或在朋友圈、微信群已读过的推文，也可能是还没阅读的。

33. "Already followed" — meaning the content that WeChat users have subscribed to and followed from public accounts. According to observations, this part may be posts that users have actively opened from the public account or have already read in their Moments or WeChat groups, or it may also be posts that have not been read yet.

34. 原创内容占更大优势。据不完全统计，“看一看”页面呈现的内容，绝大多数是打了原创标的公号推文，比例远远超过一半，高达70%-80%。

34. Original content has a greater advantage. According to incomplete statistics, the content presented on the "Take a Look" page is predominantly from official accounts that have marked their posts as original, with the proportion far exceeding half, reaching as high as 70%-80%.

35. 聚集细分领域的公号更有优势。据观察，长期聚焦细分领域（比如科技、互联网题材）原创内容生产的公号，更有机会出现在“看一看”页面。

35. Public accounts focusing on niche fields have more advantages. Observations show that public accounts that have been focusing on long-term production of original content in niche fields (such as technology, internet themes) have a higher chance of appearing on the "Look" page.

36. ❶把八月的烦恼打包封存，九月的好运正在派送中

36. ❶ Pack up and seal away the troubles of August, as the good luck of September is on its way.

37. 目前我尚无充分证据来判断算法是跟内容长度有关，但推测算法的一个重要因子是用户停留时长，即用户如果阅读这篇文章的时间越长，它越有可能被精选、分发到“看一看”、“搜一搜”等页面。

37. At present, I do not have sufficient evidence to determine whether the algorithm is related to the length of content, but it is speculated that an important factor of the algorithm is the duration of user stay, meaning that the longer a user reads this article, the more likely it is to be selected and distributed to pages like "Look Around" and "Search".

38. 在上述所有因子中，我建议公号运营者要高度重视其中四项：原创、认证、不要违规、用户阅读时长。前两项比较容易做，第三项需要精通微信规则并时刻关注政策变化，用户阅读时长最重要也最难，只有那些真正有料、用户喜欢的内容，才有可能赢得用户最多停驻时间——我认为，目前公号数据造假者因造假成本及造假技术原因，很难对用户阅读节奏（划屏阅读行为）、阅读时长（停留页面时间）造假。

38. Among all the aforementioned factors, I suggest that the operators of public accounts should attach great importance to four of them: original content, certification, non-compliance with regulations, and user reading duration. The first two are relatively easy to accomplish, while the third requires a thorough understanding of WeChat rules and constant attention to policy changes. User reading duration is the most important and also the most difficult to achieve. Only content that is truly substantial and appealing to users has the potential to win the most prolonged user engagement — I believe that at present, due to the costs and technical difficulties involved in fraud, it is difficult for those who falsify public account data to forge user reading patterns (swiping reading behavior) and reading duration (time spent on a page).

39. ❸忙有所值，闲有所趣，才是生活最好的状态呀

39. Having something worthwhile to do when busy and something enjoyable to do when idle is truly the best state of life, isn't it?

40. 什么样的公号推文最有机会出现在“看一看”？

40. What kind of official account tweets have the highest chance of appearing in "看一看"?

41. “看一看”已实现千人千面，大数据多维度呈现个性化内容

41. "Take a Look" has achieved a unique recommendation for each user, presenting personalized content from multiple dimensions of big data.

42. ❽ 八月最后一场随心飞，九月会有新的遇见

42. The last free flight in August, there will be new encounters in September.