1. 战略有很多意义，小公司的战略简单一点，就是活着，活着最重要。

1. Strategy has many meanings, and for small companies, the simplest strategy is to survive, and survival is the most important.

2. 永远把别人对你的批评记在心里，别人的表扬，就把它忘了。

2. Always keep in mind the criticism others have of you, but forget the praise they give you.

3. 三人中必有领导，五人中必有人杰，七人中必有人渣。

3. Among the three, there must be a leader; among the five, there must be a person of talent; among the seven, there must be someone who is a scoundrel.

4. 什么都想自己干，这个世界上你干不完。

4. You can't do everything on your own; there's too much in this world for you to handle alone.

5. 把你太太当合作伙伴，不要把她当太太看。

5. Treat your wife as a partner, not just as your wife.

6. 如果早起的那只鸟没有吃到虫子，那就会被别的鸟吃掉。

6. If the early bird doesn't catch any worms, it might be eaten by other birds.

7. 那些私下忠告我们，指出我们错误的人，才是真正的朋友。

7. The people who privately advise us and point out our mistakes are the true friends.

8. 一个好的东西往往是说不清楚的，说得清楚的往往不是好东西。

8. A good thing is often not easy to describe, and what is easy to describe is often not a good thing.

9. 灾难来之前，尽量避免灾难的出现，灾难来之后，努力把灾难转变成机遇。

9. Before the disaster arrives, try to prevent its occurrence as much as possible. After the disaster arrives, strive to transform it into an opportunity.

10. 短暂的**是不值钱的，只有持久的**才是赚钱的。

10. The short-lived is worthless, only the enduring is profitable.

11. 我深信不疑我们的模式会赚钱的，亚马逊是世界上最长的河，8848是世界上最高的山，阿里巴巴是世界上最富有的宝藏。一个好的企业靠输血是活不久的，关键是自己造血。

11. I firmly believe without a shadow of a doubt that our model will be profitable. Amazon is the longest river in the world, 8848 is the highest mountain, and Alibaba is the most abundant treasure in the world. A good enterprise cannot survive long-term reliance on transfusions; the key is to generate its own blood.

12. 一个公司在两种情况下最容易犯错误，第一是有太多的钱的时候，第二是面对太多的机会，一个CEO看到的不应该是机会，因为机会无处不在，一个CEO更应该看到灾难，并把灾难扼杀在摇篮里。

12. A company is most prone to mistakes in two situations: the first is when it has too much money, and the second is when it faces too many opportunities. What a CEO should not see is opportunities, because opportunities are everywhere. What a CEO should see more is disasters, and he should quash them in the cradle.

13. 今天很残酷，明天更残酷，后天很美好，但是绝大部分人是死在明天晚上，只有那些真正的英雄才能见到后天的太阳。

13. Today is残酷, tomorrow is even more残酷, and the day after tomorrow will be beautiful. However, the vast majority of people die at night between today and tomorrow, only the true heroes can see the sun of the day after tomorrow.

14. 永远不要跟别人比幸运，我从来没想过我比别人幸运，我也许比他们更有毅力，在最困难的时候，他们熬不住了，我可以多熬一秒钟、两秒钟。

14. Never compare your luck with others, I have never thought that I am luckier than others, I might just have more perseverance. When facing the most difficult times, they couldn't bear it anymore, but I could endure for an extra second or two.

15. 不想当将军的士兵不是好士兵，但是一个当不好士兵的将军一定不是好将军。

15. A soldier who does not want to be a general is not a good soldier, but a general who is not good at being a soldier cannot be a good general.

16. 一个成功的创业者，三个因素，眼光、胸怀和实力。

16. A successful entrepreneur requires three factors: vision, breadth of mind, and strength.

17. 我们公司是每半年一次评估，评下来，虽然你的工作很努力，也很出色，但你就是最后一个，非常对不起，你就得离开。

17. Our company evaluates employees every six months. After the assessment, although you have worked very hard and done an excellent job, you were at the bottom of the list. I'm very sorry, but you will have to leave.

18. 战略不等于结果，战略制定了以后，结果还很遥远，还有很长的路要走。

18. Strategy does not equal results. After a strategy is formulated, the results are still distant, and there is still a long way to go.

19. 孙正义跟我有同一个观点，一个方案是一流的Idea加三流的实施；另外一个方案，一流的实施加三流的Idea,哪个好？我们俩同时选择一流的实施，三流的Idea

19. Masayoshi Son and I share the same view: one plan is a first-class idea with a third-class implementation; the other plan is a first-class implementation with a third-class idea. Which one is better? We both choose a first-class implementation with a third-class idea at the same time.

20. 看见10只兔子，你到底抓哪一只？有些人一会儿抓这个兔子，一会儿抓那个兔子，最后可能一只也抓不住。CEO的主要任务不是寻找机会而是对机会说NO机会太多，只能抓一个。我只能抓一只兔子，抓多了，什么都会丢掉、

20. When you see 10 rabbits, which one do you catch? Some people keep catching this rabbit and that rabbit, and in the end, they might not catch any at all. The main task of a CEO is not to seek opportunities but to say "no" to opportunities. There are too many opportunities, and you can only catch one. I can only catch one rabbit; if I try to catch more, I might lose everything.

21. 短暂的激情是不值钱的，只有持久的激情才是赚钱的。

21. Short-lived passion is not valuable; only enduring passion can bring in profits.

22. 这个世界不是因为你能做什么，而是你该做什么。

22. This world is not because of what you can do, but what you should do.

23. 建一个公司的时候要考虑有好的价值才卖。如果一开始想到卖，你的路可能就走偏掉。

23. When setting up a company, it's important to consider that it should only be sold when it has good value. If you start thinking about selling from the beginning, your path may have already been sidetracked.

24. 这世界上没有优秀的理念，只有脚踏实地的结果。

24. There are no excellent ideas in this world, only practical results.

25. 一个一流的创意，三流的执行，我宁可喜欢一个一流的执行，三流的创意。

25. A first-rate idea with third-rate execution, I would rather prefer a first-rate execution with a third-rate idea.

26. 公关是个副产品，由于你解决了以后会逐渐传出去，这才是最好的公关。

26. Public relations is a byproduct, as the good word will gradually spread out after you resolve it, which is the best form of public relations.

27. 做一份工作，做一份喜欢的工作就是很好的创业。

27. Doing a job, doing a job you like is a great way to start a business.

28. 今天到北大演讲心里特别激动。我一直把北大的学子当做我的偶像，一直考却考不进，所以我想如果有一天我一定要到北大当老师。

28. Today, I am extremely excited to give a speech at Peking University. I have always regarded the students of Peking University as my idols, and despite trying, I have never been able to get in. So, I think if there is a day when I must go to Peking University, I will definitely want to become a teacher there.

29. 什么是团队呢？团队就是不要让另外一个人失败，不要让团队任何一个人失败。

29. What is a team? A team is about not letting anyone else fail, not letting any member of the team fail.

30. 最大的失败是放弃，最大的敌人是自己，最大的对手是时间。

30. The greatest failure is to give up, the greatest enemy is oneself, and the greatest opponent is time.

31. 蒙牛不是策划出来的，而是踏踏实实的产品、服务和体系做出来的。

31. Mengniu is not something that was planned, but rather something that was achieved through solid products, services, and systems.

32. 鲨鱼那时候进入长江是想咬死鳄鱼，鳄鱼进了大海，干吗一定要找一个鲨鱼斗斗。

32. At that time, the shark entered the Yangtze River to bite the crocodile, and why must the crocodile, having entered the sea, seek out a shark to fight with?

33. 今天会很残酷，明天会很残酷，后天会很美好，但大部分人会死在明天晚上。

33. Today will be cruel, tomorrow will be cruel, and the day after tomorrow will be beautiful, but most people will die at nightfall tomorrow.

34. 不是你的公司在哪里，有时候你的心在哪里，你的眼光在哪里更为重要。

34. It's not where your company is located that matters sometimes; rather, it's more important where your heart is and where your focus lies.

35. 每一笔生意必须挣钱，免费不是一个好策略，它付出的代价会非常大。

35. Every transaction must be profitable; free is not a good strategy, as the cost it incurs can be very high.

36. 创业就应该做一件天蹋下来都能够赚钱的事情。

36. Starting a business should be about doing something that can still make money even if the heavens fall.

37. 我们坚信，今天不易，明天更难，但未来终将美好。

37. We firmly believe that today is not easy, tomorrow will be even harder, but the future will eventually be beautiful.

38. 创业者光有**和创新是不够的，它需要很好的体系、制度、团队以及良好的盈利模式。

38. Entrepreneurs need more than just innovation and creativity; they require a good system, a solid framework, a strong team, and a sound profit model.

39. 玩硬件中国人不行，玩软件玩脑袋，中国人绝不比美国人差。

39. Chinese people are not good at playing hardware, but when it comes to software and brainpower, Chinese people are never worse than Americans.

40. “其实，有的时候人的最大问题就在于他说的都是对的”

40. "Actually, sometimes the biggest problem with people is that everything they say is right."