在这个繁华的世界，有一群人，他们渴望发光发热，却难以被屏幕屏蔽。他们，就是那个特殊的圈子——发布友圈。

In this bustling world, there is a group of people who yearn to shine and be noticed, yet they find it difficult to be shielded by screens. They are that special circle—the circle of microbloggers.

1. 传统营销一般需要借助大众媒体或开展落地活动，营销推广成本高。而微信本身是免费使用的，团队组建、运营、监控管理的成本也较低。

1. Traditional marketing generally requires the use of mass media or on-site activities, resulting in high marketing promotion costs. However, WeChat itself is free to use, and the costs of team building, operation, and monitoring management are also relatively low.

2. 做个好微商，除了知道微商如何打造朋友圈，你还要学会写出能撩人的朋友圈文案，需要学会怎么找客户（让客户主动找到你），还需要学会如何成交转化和社交裂变，学会如何搞社群运营，这些涉及到很多其它方面的技能，当然这些问题在我的回答与文章当中都有,大家可以进去参考学习。

2. To be a good micro-commerce operator, aside from knowing how to build a micro-commerce circle of friends, you also need to learn to write charming circle of friends copywriting. You need to master how to find customers (to make customers find you proactively), and you also need to learn how to close deals, convert leads, and engage in social chain reactions. You also need to learn how to manage community operations, which involves many other skills. Of course, these issues are all addressed in my answers and articles, and everyone can go in and refer to them for learning.

3. 世界上最可贵的的两个词：一个叫认真，一个叫坚持

3. The two most expensive words in the world: one is called "believe," and the other is called "persevere."

4. 沉浸式做自己，

4. Do yourself in a leisurely manner.

5. 可以发布一些行业相关的新闻，或者你的产品的相关信息。比如你的产品的使用方法小技巧呀！

5. You can publish some news related to the industry, or information about your products. For example, tips on how to use your products!

6. 可以发布简单的测试类的小游戏。比如选择题呀，让用户来选择从而去引起互动。这种效果还是挺好的，大家可以试试。

6. You can release simple mini-games with basic test classes. For example, multiple-choice questions that allow users to make selections to engage in interaction. This kind of effect is quite good, everyone can give it a try.

7. 所以你的名字要简单易记，也不要弄成什么英文，因为别人根本记不住。

7. So your name should be simple and easy to remember, and avoid making it something in English because others simply won't be able to remember it.

8. 朋友圈一定要真实，因为不管你做任何销售，先是销售自己接下来才是销售产品，认可你人了，产品自然就卖出，朋友圈除了分享产品，一定要分享你的生活故事，比如我经常分享我用产品，我家人用产品，我去三亚游，我和朋友聚会，我带团队参加会议等等，我都会分享出去，我在告诉客户，我不是一个只赚钱的生意人，我是一个有血有肉有生活有故事的人，所以分享生活其实是大于天天分享产品的！

8. The circle of friends must be authentic, because no matter what kind of sales you do, it always starts with selling yourself before selling the product. If people recognize you, the product will naturally sell. In addition to sharing products, you must also share your life stories in your circle of friends, such as how I often share my use of the product, my family using the product, my trip to Sanya, my get-togethers with friends, leading my team to attend meetings, etc. I share all these things. I am telling the customers that I am not just a businessman who makes money; I am a person with flesh and blood, a person with a life and stories. Therefore, sharing life is actually more important than sharing products every day!

9. 接下来直接上干货，不讲一些大家看不懂的东西,只讲大家能动手能操作的起来的东西

9. Next, let's get straight to the point and not talk about things that everyone can't understand. I'll only discuss things that everyone can actually get their hands on and operate.

10. 花有花期，人有时运，

10. There is a season for flowers, and there is a time for human efforts.

11. 最好的状态就是，一点点向喜欢的东西靠近。

11. The best state is, a little by little, to lean towards the East.

12. 可以发一些励志性的正能量的文字和，最好在早上发，因为每个人早上都需要被激励；一天之计在于晨，给别人带来能量，发布的内容可以添加个人元素的心灵鸡汤，网络上导入发的鸡汤看多了会反感。（怎么发个人元素的心灵鸡汤？找一些心灵鸡汤类的文章，找和自己业务相关的，把里面的段落或文字改成与自己业务相干的）

12. You can share some motivational and positive words, and it's best to post them in the morning, as everyone needs motivation in the morning; the saying goes, "The morning is the most valuable time of the day." You can bring energy to others by sharing content that includes personal elements, like "heartwarming soup." However, after reading too many such posts on the internet, people might get tired of them. (How to add personal elements to heartwarming soup?) Find some articles about heartwarming soup, choose those related to your business, and modify the paragraphs or texts to make them relevant to your own business.

13. 但是当你仔细看看下Ta的截图，几乎都跟Ta自己无关，大多是复制别人的图……

13. However, when you take a close look at the screenshots below, almost none of them have anything to do with Ta; most of them are copied from others' images...

14. 都会在未来的某一天回馈于你

14. You will all return to me on some day in the future.

15. 朋友圈分享的几个时间点一定要记住（11点、3点、7点，10点）

15. Remember several key times for sharing on social circles (11 AM, 3 PM, 7 PM, 10 PM).

16. 可以发布自己工作的过程，在办公室在的照片、发货，物流、的过程的或文字，让大家感觉你的产品的真实。

16. You can publish the process of your own work, photos from the office, shipping, logistics, and any written descriptions to give everyone a genuine sense of your product.

17. 认真的人改变自己，

17. The honest person changes himself.

18. 以上讲的这些都是自己的一些个人经验总结，学习操作起来发吸引人的朋友圈没什么问题然后，慢慢的打造个人品牌，大咖的形象，自动的就产生了。

18. All the above mentioned are personal experience summaries. There's no problem in learning to create an attractive朋友圈. Then, gradually build your personal brand and the image of a big shot, and the automatic generation of it will naturally occur.

19. 可以发布一些精彩评论的截图，比如：想卖你家的某个产品朋友圈，或者产品的反馈，客拍的反馈。

19. You can post screenshots of some interesting comments, such as: sharing a product from your store on WeChat Moments, or feedback on the product, and customer-shot feedback.

20. 2转发复制别人的，同样你在告诉顾客这个图不是你亲身经历或者亲眼所见，顾客同样不太相信。

20. 2. If you forward and copy others' content, the same applies: you are essentially telling the customer that this image is not based on your personal experience or something you have seen with your own eyes, and the customer is also unlikely to believe it.

21. 朋友圈发一些过于个人化的情感表达最让我反感。例如，频繁地晒恩爱照片、无节制地发泄情绪，或是大肆宣扬自己的优越感等。这种行为不仅仅体现出一种缺乏自我约束的个人素质问题，更会影响到其他人的阅读体验。

21. The most repulsive thing to me is to see overly personalized emotional expressions on WeChat Moments. For example, frequently posting affectionate photos, unbridled venting of emotions, or excessively boasting about one's sense of superiority, etc. This behavior not only reflects a lack of self-discipline in personal character, but also affects the reading experience of others.

22. 因为朋友圈是我们给新加的陌生朋友初步印象的入口，是与意向客户进行初步沟通的阵地，是与新老客户互动的一种高效方式。

22. Because the朋友圈 is the gateway through which we form the initial impression of new acquaintances, it is a battleground for preliminary communication with potential clients, and an efficient way to interact with both new and old customers.

23. 2长篇大论类型朋友圈：讲这个之前，想和大家说一下顾客喜欢的什么样的文字？简单通俗易懂的朋友圈，你写一大堆文字，顾客根本就没耐心去看，据心里研究表明，凡是一个文字超过140个都没办法引起别人关注，这段文字就没有人有耐心继续看下去，所以说朋友圈的文字不要超过140字，而且超过140个字的朋友圈他的显示就不全，后面全部被收起覆盖掉，这样话根本看不到你文字所有内容，文字最好写简单一点，带一些自己平时风格和口吻，这回变得真实多了，千万不要长篇大论或者复制转发。

23. 2. Long-winded type WeChat Moments: Before I talk about this, I want to share with everyone what kind of text customers like? Simple and easy-to-understand WeChat Moments, if you write a lot of words, customers won't have the patience to read them. According to psychological research, any text over 140 characters is unable to attract others' attention. This text will not have anyone's patience to continue reading, so the text in the WeChat Moments should not exceed 140 characters. Moreover, the display of a WeChat Moment with more than 140 characters is incomplete, and the rest is covered up, making it impossible to see all the content of your text. It's best to write in a simple manner, incorporating your own everyday style and tone, which makes it more authentic. Never go on at length or simply copy and forward.

24. 一切都好。

24. Everything is good.

25. 朋友圈首先是个生活圈，怎么平衡生活与生意，需要一定的微商发朋友圈技巧。

25. The circle of friends is first and foremost a social circle. Balancing life and business requires certain skills in micro-commerce to post WeChat Moments.

26. 都是在消耗自己。

26. It is all self-destruction.

27. 朋友圈分享要经常增加一些风趣幽默，积极正能量

27. When sharing in the circle of friends, it's important to frequently add some witty and humorous content, as well as positive and uplifting energy.

28. 坚持的人改变了命运。

28. The people who held firm have changed their orders.

29. 好友B总是在朋友圈里发一些负面情绪，诉说自己的郁闷和不满，这本来不算什么，但是问题在于TA经常无保留地表达，有时候莫名其妙地和陌生人互相喷垃圾话。这种行为不但会引起矛盾和争吵，而且也会给周围的人带来负面情绪。

29. Friend B always posts negative emotions on social media, venting their frustration and dissatisfaction. This in itself is not a big deal, but the problem is that they often express themselves without reservation, sometimes inexplicably exchanging insults with strangers. This behavior not only causes conflicts and arguments, but also brings negative emotions to those around them.

30. 悦己才是荒芜人生的解药。

30. Hope is the elixir of human life.

31. 讲到文字版块我首先来罗列朋友常见几种没有购买力类型的朋友比如：

31. When it comes to the text section, I'll start by listing several common types of friends among my acquaintances who do not have purchasing power, such as:

32. 微信是建立在信任的基础上，一般是朋友间的关注，对于推送的内容更容易被接受，推广效果更好，且便于忠诚用户向他人

33. 用户在关注微信时，商家就可以获取到用户的性别、年龄、区域等属性，这样就能够根据用户属性投放内容；建立在许可式主动订阅的基础上，每一个用户都是商家的潜在客户，推送的内容易被接受。

32. WeChat is built on the basis of trust, and it is generally a matter of friends paying attention to each other. The content pushed is more easily accepted, resulting in better promotional effects, and it is convenient for loyal users to share with others. 33. When users follow WeChat, merchants can obtain users' attributes such as gender, age, and region, which allows them to tailor content based on these attributes. Built on a permission-based proactive subscription model, every user becomes a potential customer for the merchant, and the content pushed is more likely to be accepted.

34. 做了五年微商建立过几个品牌，接下来把我经历的一些经验告诉大家，接下来拿好小本本记录下来去执行。

34. Having been involved in micro-commerce for five years and established several brands, I will now share some of the experiences I've gained with you. Take good notes with your little notebook and then go ahead and implement them.

35. 延伸补充：除了以上给出的例子外，还有很多其他不文明、不健康、不负责任的朋友圈行为，比如散播谣言、传播低俗内容、人身攻击、隐私侵犯等等。这些行为都是对网络公共空间的破坏，会影响到整个社会的风气和心态。

35. Extension and Supplement: In addition to the examples given above, there are many other uncivil, unhealthy, and irresponsible behaviors in social media circles, such as spreading rumors, disseminating vulgar content, personal attacks, invasion of privacy, and so on. These behaviors are detrimental to the online public space and can affect the overall atmosphere and mindset of society.

36. 在搞笑的里面加入自己的广告。比如在九宫格最后一张加入自己的广告。这样大家就不会对你的广告反感了。

36. Incorporate your own advertisements into the humorous content. For example, add your ad to the last square of the nine-square grid. This way, people will not be as repelled by your advertisement.

37. 微商怎么发朋友圈？朋友圈是很个性化的，发圈其实没有一个统一的标准，但是一个具有可看性的朋友圈还是有一些原则的。

37. How to post on WeChat Moments? Moments is very personalized, and there is no unified standard for posting. However, a friend circle that is worth viewing still follows some principles.

38. 总结：朋友圈是我们日常生活中的一部分，同时也是我们展示自己和交流情感的一个重要平台。因此，我们应该在使用朋友圈时保持一种自觉和负责的态度，避免发表过于个人化的情感表达，更要避免对他人的生活和阅读体验造成影响。只有这样，才能建立一个健康、文明、和谐的网络社交环境。

38. Summary: The circle of friends is a part of our daily life, and it is also an important platform for us to showcase ourselves and exchange emotions. Therefore, we should maintain a conscious and responsible attitude when using the circle of friends, avoid making overly personalized emotional expressions, and more importantly, avoid affecting others' lives and reading experiences. Only in this way can we build a healthy, civilized, and harmonious online social environment.