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面书号 2025-01-16 21:41 8
在这充满欢笑与泪水的岁月里,一群志同道合的朋友,携手踏上了一段别开生面的旅程。友情的纽带,将他们紧紧相连,在这段旅程中,他们共同谱写了一曲曲精彩的乐章。此刻,让我们翻开(友谊圈旅行配文),一同开启这场奇妙的冒险之旅。
In these years filled with laughter and tears, a group of friends with the same aspirations joined hands to embark on an extraordinary journey. The bond of friendship has tightly connected them, and during this journey, they have collectively composed a series of splendid symphonies. Now, let us turn the page on (Friendship Circle Travel Copywriting), and together embark on this wonderful adventure trip.
1. 天气转暖,未来的日子充满希望。
1. The weather is warming up, and the days ahead are filled with hope.
2. 酒好也怕巷子深。这里是媒介盒子,软文营销行业领先者,如果你们感兴趣可以点赞留言哦~
2. Even a good wine fears being in a deep alley. This is the Media Box, the leader in the soft article marketing industry. If you are interested, feel free to like and leave a comment!
3. 人们对于新奇的事物,追寻的脚步从未停下来过。每天在网络上、生活里,捕捉一些当下热门的话题,分享其中的乐趣,这对于朋友圈里的粉丝来说,往往是喜闻乐见的。因此,如果分享的软文可以吸引粉丝们的注意,关注企业的朋友圈也就会成为他们的习惯,产品的销售自然也就不成问题了。举个例子来说,小编之前看到朋友圈的微商发了一篇关于销售小米产品的软文,他是这么写的:
3. People have never stopped pursuing new things. Every day, on the internet and in life, they capture some current hot topics, share the fun in them, which is often welcomed by the fans in their social circles. Therefore, if the soft content shared can attract the attention of the fans, following the enterprise's social circle will also become their habit, and the sales of the product will naturally not be a problem. For example, the editor once saw a micro-commerce in the social circle post a soft article about selling Xiaomi products, and it was written like this:
4. 春天到了,和你见面的日子也快到了。
4. Spring has arrived, and the day of meeting you is also nearing.
5. 二是要将最重要的关键词放置标题或导语中,因为你所写的软文还希望被搜索引擎收录并被读者搜索到的,而搜索引擎收录就是文章标题和导语这一部分文字,把关键词放在这里,读者一旦搜索就会找到它。
5. Secondly, it is important to place the most crucial keywords in the title or lead, as the content you are writing is also intended to be indexed by search engines and searched by readers. The part of the text that search engines index is the article title and lead, so placing keywords here ensures that readers who search for them will find it.
6. 春天来了,一切都会好的。
6. Spring is here, and everything will be fine.
7. 春天的温暖一定会带来很多好消息。
7. The warmth of spring will definitely bring many good news.
8. 小米公司打造推出的这篇软文,利用《唐人街探案2》票房大卖这一热点,充分挖掘出了**与公司产品相关的内容,从而达到产品宣传的目的,可谓细雨润无声。
8. The soft article launched by Xiaomi Company took advantage of the hot topic of "Detective Chinatown 2" having a huge box office success, fully mining the content related to the company's products, thereby achieving the purpose of product promotion, which can be said to be as subtle as fine rain nourishing the soil silently.
9. 26岁。我想打包一袋新鲜空气,在三月去看你。"
9. 26 years old. I want to pack a bag of fresh air to see you in March.
10. 其实,不管你是在微信这样的社交平台打广告还是在媒介盒子这样多渠道的推广平台打广告,只要是涉及到广告,我们都需要和软文巧妙的融为一体,即把需要宣传的产品、服务或品牌等信息完美地嵌入软文的内容中,就像上面那个例子一样,讲究“温柔陷阱”,做到“绵里藏针”。但是,也不需要藏得太过分,因为如果藏得神不知鬼不觉的,就会令软文失去广告的意义。所以在撰写朋友圈软文的时候,只要植入的广告不影响阅读效果,看起来不虚假,大多数用户还是能够宽容对待的。
10. In fact, whether you are advertising on social platforms like WeChat or on multi-channel promotional platforms like Media Box, as long as it involves advertising, we need to seamlessly integrate it with sponsored content, that is, perfectly integrate the information of the product, service, or brand that needs to be promoted into the content of the sponsored post, just like the example above, focusing on "gently trapping," and achieving "hiding a needle in a bundle of cotton." However, it's not necessary to conceal too much, because if it's done without a trace, it may make the sponsored content lose its advertising purpose. Therefore, when writing sponsored posts on WeChat Moments, as long as the embedded advertisements do not affect the reading experience and do not look artificial, most users can still tolerate them.
11. 你可以通过编写事件或编写故事,让软文更像新闻。比如你可以编写一则浪漫的爱情故事或一个美容事件,让里面的主人公和化妆品发生联系。编写事件或故事,要运用时间、地点、人物、(事件的)起因、经过、结果的新闻六大要素,使软文更加像新闻。你还要让故事或事件吸引人,可以从两个方面下功夫,一个是事件的新奇性和曲折性,平铺直叙的故事是没有人愿意看的;二是故事要感染人,要有适当的情感描述。在这里要注意,尽管你的故事是编的,但一定要合理而善意,不要胡说八道,更不能说一些昧良心的话。
11. You can make the soft article more like news by writing events or stories. For example, you can write a romantic love story or a beauty event, connecting the main characters with cosmetics. When writing events or stories, you should use the six essential elements of news: time, place, characters, the cause, the process, and the result of the event, to make the soft article more like a news report. You also need to make the story or event attractive. You can focus on two aspects: one is the novelty and complexity of the event, and a straightforward story is not something people are willing to read; the other is that the story should be infectious, with appropriate emotional descriptions. Here's the catch: although your story is fictional, it must be reasonable and kind-hearted, and you should not indulge in absurdity or say things that are against your conscience.
12. 寒冷的冬天过去了,春天来了。再见到你,一定是万里。
12. The cold winter has passed, and spring has come. Seeing you again will certainly be a thousand miles.
13. 运用新闻的结构来写软文是又一种方法。在格式上可以按照新闻一般的结构来写,即按照标题、导语、主体、背景、结语五个部分来写。这样的写法不仅新闻编辑愿意接受,而且也容易被读者接受。如果你的写作技巧不是很高,一般要采取倒金字塔的形式来写,即把最重要最吸引人的部分放在标题和导语上写,其他部分放在主体和背景、结语中,这样写的好处是,不少人都有只看标题和导语再决定是否往下读的习惯,你可以首先保证将最重要的信息传递给读者。
13. Using the structure of news to write soft articles is another method. In terms of format, you can write according to the general structure of news, that is, write in five parts: title, lead, main body, background, and conclusion. This style is not only acceptable to news editors but also easily accepted by readers. If your writing skills are not very high, it is generally advisable to adopt the inverted pyramid structure, which means placing the most important and most attractive parts in the title and lead, and the other parts in the main body, background, and conclusion. The advantage of this writing style is that many people have the habit of only reading the title and lead before deciding whether to continue reading, so you can first ensure that the most important information is conveyed to the readers.
14. 春光可期,山河无邪,天下安。
14. Springtime is on the horizon, the mountains and rivers are innocent, and the world is at peace.
15. 我想看春天的雨,闻夏天的黄昏。
15. I want to watch the spring rain and smell the summer twilight.
16. 关于春天:微风、野花和风筝。
16. About spring: gentle breeze, wildflowers, and kites.
17. 和你在一起的每一天都像春天一样温暖。
17. Every day spent with you feels as warm as spring.
18. 三是将产品带个客户的利益简明扼要地写在主题和结语中,这一部分也很重要。
18. The third is to briefly state the benefits of the product to the customer in the title and conclusion, which is also very important.
19. 除了为获取链接而写的软文,大部分软文都要做商业宣传,那么如何将商业内容有机地融合在软文中,不露声色地进行宣传呢?这里应该注意以下几点。
19. Apart from the soft articles written for the purpose of obtaining links, most soft articles are intended for commercial promotion. So, how can one organically integrate commercial content into soft articles without being overtly promotional? Here are a few points to pay attention to.
20. 春天来了,万物都在努力获得新生。你也应该振作起来。
20. Spring is here, and all things are striving for new life. You should also pull yourself together.
21. 愿四季祥和,万事可爱,万事可期。
21. May all seasons be harmonious, and every thing be charming and hopeful.
22. 春天适合努力,拥抱,手拉手过马路
22. Spring is a good time to strive, embrace, and hold hands while crossing the street.
23. 一是在新闻的标题和导语中,只出现品牌或最重要的宣传语,切忌大肆将产品功能、特性罗列其中。而在标题或导语中应该设置一定的悬念,吸引读者往下读。
23. Firstly, in the headlines and lead paragraphs of news, only the brand name or the most important promotional slogans should be presented, and it is crucial to avoid listing the product's features and characteristics excessively. Instead, a certain level of suspense should be set in the headlines or lead paragraphs to attract readers to continue reading.
24. 新闻的一个重要标志就是时效性,要想将软文写得像新闻,就要赋予软文时效性。一个软文具有时效性,不仅会像新闻,而且还会对编辑产生一种不用或晚用就过时了的压力,增加编辑采用的概率。然而一般的产品宣传都是关于产品功能和利益的平淡介绍,怎样才能将其具有时效性?一个重要的方法就是将软文事件化,设置一个刚刚发生的事件或故事,通过人物描写、事件描述或事件的评述赋予软文时效性。在其中,将你所要宣传的内容结合进去,就可以到达想要的传播效果。
24. A significant characteristic of news is its timeliness. To write an article to look like news, it is important to endow it with timeliness. An article with timeliness not only resembles news but also puts pressure on the editor to use it immediately or risk it becoming outdated, thereby increasing the chances of the editor using it. However, most product promotions are just plain introductions to product functions and benefits. How can one give them timeliness? An important method is to turn the article into an event, setting up a recently occurred event or story, and endowing the article with timeliness through character descriptions, event descriptions, or commentary on the event. Within this context, integrating the content you want to promote can achieve the desired communication effect.
25. 晨光从白塔塔尖开始,最终会被阴霾笼罩。
25. The morning light begins at the tip of the White Tower, and eventually it will be shrouded in haze.
26. 期待新闻里所有的好消息就像期待春天一样。
26. Looking forward to all the good news in the news is like looking forward to spring.
27. 所谓新闻由头,指客观事实作为新闻传播的依据或契机,是一个事实所以成为新闻的根据。说得直白一些,就是指新闻被编辑采用和发布的原因。如果想将软文写得像新闻,首先就要为你写的内容找到新闻由头。比如,你所宣传的产品、服务、公司有特别重大的事件或突破性进展,这就构成了媒体报道你的原因,你也就有了新闻由头。
27. What is referred to as the "news angle" is the objective fact that serves as the basis or opportunity for news dissemination, which is the reason why a fact becomes news. To put it more simply, it refers to the reason why news is adopted and published by editors. If you want to write a soft article that resembles news, the first step is to find a news angle for the content you are writing. For example, if the product, service, or company you are promoting has a particularly significant event or breakthrough, this constitutes the reason for media coverage of you, and you will have a news angle.
28. 遇见你的那天,春天刚刚来临。
28. The day I met you, spring had just arrived.
29. 山脉、海洋和田野将永远在这里等着你。
29. Mountains, oceans, and fields will always be waiting for you here.
30. 你风尘仆仆的向我走来胜过所有温柔的春天你好。
30. Your journey-tired approach to me is more beautiful than all the gentle springs. Hello.
31. 大坝上有卖风筝的。他们在预售春天。
31. There are stalls selling kites on the dam. They are pre-selling spring.
32. 雨过天晴,杨柳返青,早樱开。
32. After the rain, the sky cleared, the willows turned green, and the early cherry blossoms bloomed.
33. 我希望我能拥抱五颜六色的春天,我很久没见到你了。
33. I wish I could embrace the colorful spring, I haven't seen you for a long time.
34. 春天适合努力和拥抱,也适合手拉手过马路。
34. Spring is a season for effort and embracing, as well as for holding hands while crossing the street.
35. 如果你错过了秋枫的冬雪,你会迎来春天的樱花
35. If you miss the winter snow of autumn maple, you will welcome the cherry blossoms of spring.
36. 春天永远不会缺席,春风永远会向你吹来。
36. Spring will never be absent, and the spring breeze will always blow towards you.
37. 每当你错过春天,枝头就会开出一朵花。
37. Every time you miss the spring, a flower will bloom on the branch.
38. 愿所有的疾病都能被温暖的春天治愈。
38. May all diseases be cured by the warm spring.