清醒成年的我们，在朋友圈的新风向中，悄然长大。

Aware adults, amidst the new trends in social media circles, have quietly grown up.

1. 就像前两年的共享单车，一时间火爆全国，大量资本介入，而通过正规渠道获利的企业极少，大部分都是在依靠押金过活，没有可持续性，最终倒下了一大片

1. Just like the shared bicycles two years ago, they became a nationwide sensation in a short time, with a lot of capital involvement, but few enterprises were able to profit through formal channels. Most of them relied on deposit fees to survive, lacking sustainability, and ultimately, a large number of them collapsed.

2. 2018年初王思聪“撒钱”助力直播竞答

3. 记得这几年火爆电视圈的知识问答类节目，如今2018年这把火已经烧到了手机市场大家知道的，不知道的都要聊一聊最近直播答题类产品《冲顶大会》。说实话，笔者关注这个栏目虽然不是冲着钱去的，但也不可否认受到了“金钱”的影响！

2. In early 2018, Wang Sicong "dowed on cash" to support the live quiz competition. 3. Remember those popular knowledge quiz shows in the TV industry in recent years? Now, in 2018, this trend has spread to the mobile market. Everyone knows about, and everyone wants to talk about, the recent live quiz product, "Chongding Dahui". To be honest, although I am not interested in the program for the money, I cannot deny that I have been influenced by the "cash" factor!

4. ❽热情要给值得的人和事。

4. Passion should be given to people and things that are worth it.

5. ❸圈子小一点，话少一点，挺好。

5. (8) A smaller circle and less talk, that's quite good.

6. ❻没必要和没必要的人，说没必要的话。

6. There's no need to say unnecessary things to unnecessary people.

7. ❺优先考虑自己，没什么不对。

7. 7.3. Prioritizing yourself is not wrong at all.

8. ❼接受分道扬镳，也接受世事无常。

8. Accept parting ways, and also accept the ever-changing nature of life.

9. ❾成年人的世界，筛选比教育更重要。

9. In the adult world, selection is more important than education.

10. 如果说直播竞答成为2018年的新口风，这是一定的。但这种新口风似乎要考虑其“寿命”，换言之就是游戏平台的可持续获利性。像《冲顶大会》这种类似的游戏，短时间内会吸引大量资本进入直播平台，但最后仅靠流量获利，到底能存活几个呢？

10. If live quiz shows became the new trend in 2018, that is indeed the case. However, this new trend seems to need to consider its " lifespan," in other words, the sustainability of the game platform's profitability. Games like "Chongding Dahui" (Climbing Summit) will attract a large amount of capital into live streaming platforms in the short term, but relying solely on traffic for profit, how many of them can actually survive?

11. 看到这则消息，大家是不是顿时来了劲头？想知道这个直播竞答的《冲顶大会》到底是什么鬼？其实所谓的《冲顶大会》是一款结合了直播和弹幕形式的答题游戏，规则并不复杂。每场设置有12道选择题，参与者必须在10秒内作答，超时或者答错即被淘汰。12道题全部回答正确的参与者平分所有奖金。类似的游戏还有西瓜视频推出的《百万英雄》和映客打造的《芝士超人》等。

11. Upon seeing this message, have everyone's spirits suddenly been lifted? Want to know what the "Chongding Dahui" (Climbing Summit Conference) live trivia game is all about? In fact, the so-called "Chongding Dahui" is a trivia game that combines live streaming and bullet screen features, with relatively simple rules. Each round consists of 12 multiple-choice questions, and participants must answer within 10 seconds; if they exceed the time limit or answer incorrectly, they are eliminated. Participants who answer all 12 questions correctly will split the prize pool equally. Similar games include "Baiwan Yingxiong" (Million Heroes) launched by XiXi Video and "Cheese Superstar" created by Inke.

12. 话说，直播竞答类游戏会不会像共享单车一样的结果呢？当然，从目前看，这种模式成为2018新口风是毋容置疑的，但随着大量资本的迅速入局，直播答题的竞争残酷性也将展现，一场烧钱大战正在拉开序幕，最终谁输谁赢也将即见分晓，结果就让我们拭目以待吧！

12. Speaking of live-streaming trivia games, will they turn out like shared bicycles? Of course, from the current perspective, it is undeniable that this model has become the new trend in 2018. However, with the rapid entry of a large amount of capital, the fierce competition of live trivia games will also be revealed. A spending war is about to unfold, and it will soon be clear who will win and who will lose. Let's wait and see what the outcome will be!

13. ❿看透不戳破，是最后的礼貌。

13. To see through something but not to expose it is the ultimate form of politeness.

14. 2017年1月3日，网络红人王思聪又在微博上照常“炫富”，不过这次是正能量的消息。王思聪宣布将在《冲顶大会》APP上定时“撒钱”，意思是只要答题过关，就有奖金可拿，王思聪一次发10万

14. On January 3, 2017, the internet celebrity Wang Sicong once again "showed off his wealth" on Weibo, but this time it was a positive news. Wang Sicong announced that he would "sprinkle money" at regular intervals on the "Top of the Summit" APP, meaning that as long as one passes the quiz, there is a cash prize to be won, and Wang Sicong would issue 100,000 yuan at a time.

15. ❷情绪稳定，是成年人最好的体面。

15. ❷ Emotional stability is the best dignity for adults.

16. 总的来说，这种类型的答题游戏之所以能在短期内刷爆朋友圈，主要是大额奖金的功劳。比如王思聪刚刚在《冲顶大会》撒出10万奖金，第二天《芝士超人》就搞出了101万奖金的大新闻。仔细分析，其实这种奖金类问答节目并不是新鲜东西，看电视的观众们都知道这几年热播的《开门大吉》和《一站到底》等节目。

16. Overall, the reason why this type of question-and-answer game has gone viral on social media platforms in a short period of time is mainly due to the large cash prizes. For example, just after Wang Sicong offered a 100,000 yuan prize on "Top of the Summit", the next day "Cheese Superhero" created a big news with a 1.01 million yuan prize. Analyzed closely, in fact, this type of prize-based question-and-answer show is not a new thing, and viewers of TV shows are familiar with popular programs such as "Open the Treasure Gate" and "Last Man Standing" in recent years.

17. ❹不依赖，不迎合，清醒独立。

17. ❹ Independent and清醒，not dependent and not accommodating.

18. ❶ 减少期待，好好生活，得失随意。

18. ❶ Reduce expectations, live well, and be indifferent to gains and losses.

19. 不过在笔者看来，这种类型的撒钱游戏尽管能在短期内吸引大量玩家，但似乎游戏发行方目前并没有什么可靠的盈利模式，这把火是否能持续烧下去，还有待观察。

19. However, in my view, this type of free money game may attract a large number of players in the short term, but it seems that the game developers currently do not have a reliable profit model, and whether this fire can continue to burn remains to be seen.

20. 看似这些答题游戏名字不同，但内容形式基本都一样。就是利用高额奖金的诱惑和超低的参与门槛，邀请好友获得复活卡的社交裂变，堪比“吃鸡游戏”的紧张刺激……多种因素加持下，足以让这种新玩法迅速引爆了社交网络，说白了，金钱的诱惑还是无限的啊！

20. Although the names of these question game apps may differ, their content and format are basically the same. They use the allure of high prizes and extremely low participation thresholds to invite friends to obtain resurrection cards through social viral marketing, which is as thrilling as the "Chicken Dinner" game... With multiple factors at play, this new gameplay is enough to rapidly ignite social networks. In short, the temptation of money is still endless!

21. 这些节目其实和《冲顶大会》本质一样，但似乎门槛更低，真的形成了一种全民参与游戏的趋势。而且奖金就在眼前，马上能够提现，这比电视类有奖问答节目更直接，更能创造出良好的互动效果。

21. These programs are essentially the same as "Doudou Dazhi" (Top of the Pyramid), but they seem to have a lower threshold, and have really formed a trend of mass participation in games. Moreover, the prize is right in front of them, ready for immediate withdrawal, which is more direct than television quiz shows and can create a better interactive effect.