在中，我们将深入挖掘文案创作的奥秘，助你掌握打造经典案例的秘诀。

In the middle, we will deeply explore the mysteries of copywriting creation, helping you master the secrets to crafting classic cases.

1. 所以2021年私域流量火了，私域流量的那套精细化运营的模式讲求的也是用户之间的连接，以增加粉丝的忠诚度实现拉新和销货；那么企业该如何搭建自己的私域流量池呢？

1. Therefore, the private domain traffic was a hit in 2021. The refined operation model of private domain traffic also emphasizes the connection between users to increase the loyalty of followers and achieve new customer acquisition and sales. So, how should enterprises build their own private domain traffic pool?

2. 在互联网时代，我们要制造爆款，让更多的人知道你。

2. In the internet era, we need to create viral content to let more people know about you.

3. 类似于前些年火爆的“大衣哥”、“旭日阳刚”等，

3. Similar to the popular figures in recent years such as "Big Coat Brother" and "Sunshine Yanggang",

4. 让读者产生疑问，被“为什么”吸引而继续阅读。

4. Create curiosity in the reader, attracting them with "why" and prompting them to continue reading.

5. 搭配“找超人（名人主角或权威背书）”“去北极（极端的故事条件和场景）”“搞对比（使用前和使用后的反差及用户评论）”，你的故事无敌了。

5. Combine "finding a superhero (a celebrity lead or authoritative endorsement)", "heading to the Arctic (extreme story conditions and scenarios)", and "making comparisons (the contrast between before and after and user reviews)", and your story will be unbeatable.

6. 如果一开始你就觉得生活是一种刁难的话，你就输了；但是如果你觉得生活是一种雕刻的话，你就赢了。场初期，一定要有把刁难当雕刻的良好心态，像海绵一样去吸收，慢慢融入，慢慢展开，最终绽放。

6. If you think of life as a form of teasing from the very beginning, you've already lost; but if you see life as a sculpture, you've won. In the early stages, it's crucial to maintain a positive attitude, treating the challenges as works of art to be sculpted. Absorb them like a sponge, gradually integrate, slowly unfold, and ultimately bloom.

7. 对事业有激情，对员工讲感情，对顾客用热情。

7. Passionate about the cause, affectionate towards employees, and enthusiastic with customers.

8. 融入职场环境的手段之一是要学习基本的礼仪知识。场有职场的规则，单纯的讲礼貌是不够的。处其中，一言一行，一举一动都要符合职场规范。仪是构成形象的一个更广泛的概念，包括了语言、表情、行为、环境、习惯等等。

8. One of the means to integrate into the workplace environment is to learn basic etiquette knowledge. There are rules in the workplace, and mere politeness is not enough. Within it, every word and action, every move should conform to workplace norms. Etiquette is a broader concept that constitutes an image, including language, expression, behavior, environment, habits, and so on.

9. 要建立口碑机制，用户的自组织和自传播，形成用户真实内容的生产和分发。这种自组织和自传播的形式我们叫他口碑裂变。

9. It is necessary to establish a word-of-mouth mechanism, where users self-organize and self-disseminate, thus forming the production and distribution of authentic user content. We refer to this form of self-organization and self-dissemination as word-of-mouth chain reaction.

10. 这里是幸福电台，你的朋友为你点了一首歌，祝你工作顺利，笑口常开，好运常伴，朋友情意不断，家庭和谐美满，幸福天天围你转。

10. This is Happy Radio, your friend has picked a song for you. Wishing you smooth work, a cheerful smile, constant good luck, unending friendship, a harmonious and happy family, and happiness surrounding you every day.

11. 07

The text "11.07" appears to be a date format typically used in some European countries. Translated to English, it would be: 11th July

12. 台上一分钟，台下十年功。得有时间坐在办公室里，仅有的半天时间还是在处理一些文案的事情，以及必需的营销策划的事情。曾经不止一次地说过，只有台下强大才有强大的台上。上一分钟，台下十年功。们只有把台下的功夫做足做好做到家，台上才能够挥洒自如。年累月待在客户企业里，不能忽视忽略的还是我们自己的大本营。

12. A minute on stage requires ten years of practice off stage. I have to spend time in the office, and the only half-day I have is spent on paperwork and the necessary marketing planning. I have said more than once that only a strong performance off stage leads to a strong performance on stage. The minute on stage is the result of ten years of hard work off stage. Only when we have done our homework perfectly off stage can we perform confidently on stage. Year after year spent in the client's company, we should not ignore or neglect our own headquarters.

13. 马上关注用户。搭建使用场景并引导用户关注，建立您的标签数据库；

13. Immediately focus on the users. Build usage scenarios and guide users to pay attention, establishing your tag database.

14. 清醒的认识人生，不过是一个匆匆过客，生活的法则也不复杂，如果伤到无法哭泣，不如试一下微笑以对，总会与烦恼散场，何苦把它留在心底，烦恼也只是一个过渡，回首向来萧瑟处，不如不回首。

14. A clear understanding of life is merely that of a fleeting passerby. The laws of life are not complex either. If you are hurt to the point of being unable to cry, why not try to smile instead? In the end, you will always part ways with troubles. Why keep them deep within your heart? Troubles are merely a transition. Looking back at the desolate places, it is better not to turn back.

15. 本书第一册的方法干货非常重要，实操性也非常强，可以直接套用公式分析经典故事、文案，进而创作。第二册中大量经典的营销案例很有启发，但是在具体操作指导方面比较弱，可以搭配其他相关文案书籍。

15. The practical干货 in the first volume of this book is very important, and its operability is very strong, as it can be directly applied to analyze classic stories and copywriting, and thus create new content. The second volume contains a large number of classic marketing cases that are very inspiring, but it is relatively weak in terms of specific operational guidance, and can be paired with other related copywriting books.

16. [职场之法则]职场对立，有一部分情况是，在企业，有可能存在不同的小团队的，因为不同团队之间有一定的利益对立或者矛盾，就会造成团队成员间的对立。

16. [Laws of the Workplace] In the workplace, there are some situations where there may be conflicts between different small teams within a company. This is because there may be certain interests or contradictions between the teams, which can lead to conflicts among the team members.

17. 岗位的概念比职业是更广的，如卫星主体设计这样的岗位会因为不同的职级而划分为多个等级的职位，如卫星主体设计高级设计师、卫星主体设计副主任设计师、卫星主体设计主任设计师、卫星主体设计资深设计师等职位。

17. The concept of a position is broader than that of a profession. For example, positions such as satellite main body design may be divided into multiple levels of positions based on different job grades, such as Senior Satellite Main Body Designer, Deputy Chief Designer of Satellite Main Body Design, Chief Designer of Satellite Main Body Design, and Senior Designer of Satellite Main Body Design, etc.

18. 在职场中风姿绰约的女性是一道靓丽的风景线。功人士都有一个共性，那就是耐人找味的性格。样的性格造就怎样的你与怎样的人生。为女性来说，你的性格方面一定要朝多元化发展。

18. Women who are graceful and charming in the workplace are a beautiful sight. Successful people all share a common trait, which is an intriguing personality. Such a personality shapes who you are and what kind of life you lead. For women, it is essential to develop a diverse personality in all aspects.

19. 用性价比最高的方法打通整个流程，不必过于拘泥技术细节和数据模型的完美，小步快跑，快速迭代，观察哪些环节不足再优化即可。

19. Implement the entire process in the most cost-effective way, without being overly concerned with the perfection of technical details and data models. Take small, quick steps, iterate rapidly, and then optimize based on which links are insufficient.

20. 晋升机会是考验办公室友谊是否过硬、牢靠的准绳之一。能一些人资历很深，能力很强，同时对办公室潜规则也很遵守，但他们就是很容易与晋升机会擦肩而过。其原因，可能就是那些所谓的同事在背后说了些什么。

20. One of the criteria to test whether the friendship in the office is solid and reliable is the opportunity for promotion. There are some people who have a lot of experience, strong abilities, and also adhere to the unspoken rules of the office, but they easily miss the opportunity for promotion. The reason may be something said behind their backs by those so-called colleagues.

21. 08

The text "21. 08" translates to English as "21st August." This appears to be a date written in a format commonly used in some European countries, where the day comes before the month.

22. 生在职场中的你，你想知道你的执行力有多强吗？一起来完成下面的小测试吧！虽然都是工作生活中的一些小习惯，但能深刻的反映你的执行力的强弱程度。

22. Born in the workplace, do you want to know how strong your execution ability is? Let's take the following mini-test together! Although these are just some small habits in work and life, they can deeply reflect the strength of your execution ability.

23. 没人能使他人停住脚步，也没人会为他人而停留，大家都很忙碌。不管多么困难的事情，只要鼓起勇气去做，就能闯过去。

23. No one can stop others from moving forward, and no one will stop for others; everyone is very busy. No matter how difficult a task may be, as long as one gathers the courage to face it, they can overcome it.

24. 1仪态仪容要有度；2面试礼仪要有度；3心理上要有个度；4准备工作要有度；5介绍优缺点要有度；6回答问题有度；7观察问题要有度；8面试后查询要有个度；9追求高薪要有度；10职场做人要有个度；11职场拼搏要有个度；12充电要有个度。

24. 1 One should have a degree of demeanor and appearance; 2 there should be a degree of etiquette during an interview; 3 one should maintain a degree of psychological balance; 4 preparation should be done to a degree; 5 when introducing strengths and weaknesses, there should be a degree; 6 there should be a degree in answering questions; 7 there should be a degree in observing problems; 8 there should be a degree in checking after the interview; 9 there should be a degree in pursuing a high salary; 10 there should be a degree in conducting oneself in the workplace; 11 there should be a degree in striving hard in the workplace; 12 there should be a degree in self-improvement.

25. 工作经验如果在领域内我们已经成为专家，这样的话我们可以直接用工作的方向延伸长板。

25. Work Experience: If we have become experts in the field, then we can directly extend our strengths by using the direction of our work.

26. 应对主人的举动十分敏锐，当主人有结束会见的意欲时应立即起身告辞，切忌死赖不走。

26. Be highly sensitive to the host's actions. When the host shows a desire to end the meeting, rise and leave immediately. Avoid stubbornly refusing to leave.

27. 一种商品能够流行起来与三种KOL密切相关，即联络员、内行、推销员，他们有一种特殊的能力，能够把高度专业化的观念、前卫的信息转换成普通大众能够明白的语言，并能借用口头传播和网络推广影响他人，从而形成流行趋势。

27. A product's popularity is closely related to three types of Key Opinion Leaders (KOLs), namely, liaisons, experts, and promoters. They possess a special ability to convert highly specialized concepts and cutting-edge information into language that the general public can understand. They can also use oral communication and online promotion to influence others, thereby creating a trend.

28. 比如papi酱，在火爆之前尝试过时尚博主、晒脸美图、长图文以及与大学同学霍妮芳开始以名为“TCgirls爱吐槽”的微博账号发表短视频都不是很成功。

28. For example, before Papi酱 became popular, she had tried various things such as being a fashion blogger, posting beautiful face photos, long图文 posts, and starting a microblog account named "TCgirls爱吐槽" with her university classmate Huo Nifang, but none of these attempts were very successful.

29. 莫要责怪曾经的自己，那时独自一人站在迷雾之中，同样十分迷茫。往后的幸福固然重要，可更为重要的是当下的开心。

29. Do not blame your past self, who stood alone in the mist, just as confused. While future happiness is indeed important, what is even more important is the joy of the present.

30. 饭碗就是那种毁灭人的创造力想象力吞噬人的自尊自信，却又让人活下去的东西。

30. The "rice bowl" is something that destroys people's creativity and imagination,吞噬人的自尊自信, yet it is what keeps them alive.

31. 同事之间应该保持一种和谐自然的关系，因为大家都是来工作的，在这一目标上都是相同的，所以要想让彼此的工作都能进展顺利，就不应该让彼此的关系僵化。

31. Colleagues should maintain a harmonious and natural relationship, as everyone is here to work and all share the same goal. Therefore, in order to ensure that both parties' work can progress smoothly, there should be no rigidity in their relationships.

32. 企业应该从服务用户的角度建立联系。通过场景搭建、前台宣导、服务跟踪、用户奖励等方式，围绕“人的数字化”用心服务好用户。

32. Enterprises should establish connections from the perspective of serving the users. By means of scene construction, front desk promotion, service tracking, and user rewards, they should wholeheartedly provide excellent service to users around the theme of "human digitalization."

33. 如果说一个男人有事无事都会故意与你搭话，很多人都会明白他是对你有好感了。样的事情作为女人的你自然也会很明白。是如果这个男人是你的上司，我想你多少会感觉到一些意外，因为没有一个上司是会如此的平易近人的。

33. If a man always goes out of his way to chat with you, many people would understand that he has a crush on you. As a woman, you would naturally be aware of such things. But if this man is your boss, I imagine you might feel a bit surprised, because no boss is usually so approachable.

34. 打造人格化IP要考虑好自我定位，我们至少成为某一领域的专家，并能让粉丝明确我们的标签。有两个方法：

34. When creating a personified IP, it is important to consider self-positioning. We should at least become an expert in a certain field and enable fans to clearly identify our tags. There are two methods:

35. 职场的标准化的心理测验是一般有事前确定好的测验题目与答卷、详细的答题说明、客观的计分系统、解释系统、良好的常模、以及测验的信度、效度与项目分析数据等相关的资料。

35. Standardized psychological tests in the workplace generally include predetermined test questions and answer sheets, detailed instructions for answering, an objective scoring system, an interpretation system, good norms, as well as relevant data such as the reliability, validity, and item analysis of the test.

36. 莫要辜负自己所遭受的苦难， 也不要对不起自己的野心。 有些事情，并非看到希望才去坚持， 而是由于坚持，才能够看到希望， 在看不清楚的时候，就比别人多坚持一会儿。

36. Do not let the suffering you have endured be in vain, nor let your ambition be unfulfilled. There are things that are not pursued because hope is seen, but rather, hope is seen only because they are pursued. When things are unclear, persist a little longer than others.

37. 一个人花一个小时可以做好的事情，两个人就要两个小时。

37. What one person can do in an hour, two people will take two hours.

38. 关于如何打造个人IP，以下就是我的答案，可以从四点考虑：第

38. Regarding how to build a personal IP, here are my answers, which can be considered from four points: the first...