1. 本酒店的顾客主要是中上层人士和政府机关工作人员，但其中也有不少是私款消费，这要求酒店在提高档次的基础上必须兼顾那些私款消费者的个人利益。

1. The customers of this hotel are mainly middle and upper-class individuals and government agency staff, but there are also quite a few who are spending their own money. This requires that the hotel, while improving its class, must also take into account the personal interests of these private money consumers.

2. 产品和服务描述 出售咖啡、茶类、酒水、简餐等商品，并为客人提供优良的环境和服务，让消费者在这里展现一种品位、体验一种文化、寄托一种情感，使咖啡吧成为商务休闲、情侣聚会的好场所。 这些业务与投资场所业主的产业没有冲突。反而可以与投资场所业主的客源优势互补。

2. Product and Service Description: Selling coffee, tea, beverages, light meals, and other goods, and providing excellent environment and services to guests, allowing consumers to showcase their taste, experience a culture, and寄托 their emotions here, making the café a great place for business leisure and couples' gatherings. These businesses do not conflict with the industries of the investment property owners. On the contrary, they can complement the customer resources of the investment property owners.

3. 十五团圆合家欢，中秋月饼话神仙!

3. The 15th reunion brings joy to the whole family, and the Mid-Autumn mooncakes tell tales of immortals!

4. dm快讯：待定；广告费用：报纸、电视，待定

4. dm News: TBA; Advertising Costs: Newspapers, TV, TBA

5. 事件营销 ①学生派对、读书活动。联系加盟区域几个重要高校的学生会组织，举行一些沙龙派对、读书活动，照样有利于提升品位，吸引学生和年轻人消费。 ②时机成熟的时候，也可以举办一个以“咖啡和生活”为主题的征文活动。 (

5. Event Marketing ① Student Parties, Reading Activities. Contact the student unions of several important universities in the加盟 region and organize some salon parties, reading activities. This will still be beneficial for enhancing taste and attracting students and young people to consume. ② When the time is ripe, a writing competition with the theme of "Coffee and Life" can also be held.

6. 以联络社区与居民、居民与居民之间的感情为主旨，以繁荣社区精神文明建设，营造一个欢乐、祥和的中秋佳节社区氛围，创建_x街道(镇)代表文化内涵的新型品牌社区为目标，_x社区将再次携手街道(镇)文化站以及_x社区举办第x届社区中秋联欢晚会，展示新时期社区居民新面貌。

6. With the aim of fostering the emotional connection between the community and its residents, as well as among residents themselves, and to promote the prosperity of the community's spiritual civilization construction, creating a festive and harmonious Mid-Autumn Festival atmosphere in the community, and targeting the establishment of a new brand community representing the cultural connotations of _x Street (Town), _x Community will once again join hands with the _x Cultural Station and _x Community to host the xth Community Mid-Autumn Festival Gala, showcasing the new look of the community residents in the new era.

7. c．盛隆奖 集齐“盛、隆、奖” 3个字 奖价值12元的礼品（礼券、现金）

7. c. Shenglong Award: Collect the three characters "Sheng, Long, Jiao" to receive a prize worth 12 yuan (gift certificate, cash).

8. 所有在URHA担任干部的同学，每人写8张许愿卡,全部许愿卡写满以后，再进行编号(抽奖环节用)，关于许愿卡的发放：来领许愿卡的同学，每人领取一张，然后由该名同学在写下祝福放到祝福箱之中。

8. All students serving as cadres in URHA are required to write 8 wish cards each. After all the wish cards have been filled out, they will be numbered (for the lottery draw). Regarding the distribution of the wish cards: each student coming to pick up the wish cards will receive one, and then that student will write their blessings and place them into the blessing box.

9. 厘米，版面布局合理，图文结合，知识性和观赏性 有机统一。

9. 9 centimeters in size, with a reasonable layout, combining text and images, and an organic unity of knowledge and aesthetics.

10. 餐馆装修风格说明： 1门面装修要求显眼，突出特色，不夸张，简练，能体现其消费水平 2大厅说明：A桌凳使用原木色的大小八仙桌和长条板凳，或是使用外观上比较结实的大小圆桌，大小圆桌上覆上比较好的米**桌布;B墙面和厅中原有柱子的1M2左右以下以深色瓷砖，厅中为了装修目的自立柱子均以深色为主，天华板不进行完全装修，使用射灯，射灯以上的天华板喷为黑色，大厅灯光要求柔和，但桌面上的灯光要求明亮。(这里只我的想法，实际以最终的设计为准) 3包厢装修与大厅一样 4其他无特别要求

10. Restaurant Renovation Style Description: 1. The exterior renovation should be eye-catching, highlight the characteristics, not exaggerated, concise, and able to reflect its consumption level. 2. Hall Description: A. Tables and chairs should use natural wood-colored large octagonal tables and long plank benches, or use sturdy-looking round tables of different sizes. The round tables should be covered with better quality rice paper tablecloths; B. The walls and columns in the hall should be covered with dark tiles for an area of about 1 square meter below. The columns independently set up for the purpose of decoration in the hall should be predominantly dark. The ceiling boards (tianhua boards) should not be fully decorated and should use spotlights. The ceiling boards above the spotlights should be painted black. The lighting in the hall should be soft, but the lighting on the tables should be bright. (This is just my idea; the actual design will be determined by the final plan.) 3. The renovation of private rooms should be the same as the hall. 4. No special requirements for other areas.

11. 辅助其他工作小组的工作，并负责主要活动的安全保卫工作。

11. Assist other working groups and be responsible for the safety and security of the main activities.

12. 等 2运营阶段的成本主要包括：员工工资，物料采购费用，场地租赁费用，税，水电燃料费，固定资本，折旧费，杂项开支等。 3据计算可初步得出餐厅开业启动资金约需12600元(场地租赁费用5000元，餐饮卫生许可等证件的申领费用600元，场地装修费用2400元，厨房用具购置费用1000元，基本设施费用等2600元)。资金可有父母提供80%，自己积蓄20%。 4每日经营财务预算及分析 据预算分析及调查，可初步确定市场容量，并大致估算出每日总营业额约1500元，收益率30%，毛利润500元。由此可计算出投资回收期约为一个月。

12. At the 2nd operational stage, the main costs include: employee wages, material procurement expenses, venue rental fees, taxes, utility and fuel costs, fixed capital, depreciation expenses, and miscellaneous expenditures. 3. According to the calculation, the initial capital required for the restaurant to open up is approximately 12,600 yuan (venue rental fees of 5,000 yuan, application fees for restaurant health permits and other documents of 600 yuan, venue renovation costs of 2,400 yuan, kitchen utensil purchase expenses of 1,000 yuan, and basic facility costs of 2,600 yuan). The funds can be provided by parents for 80%, and self-savings for 20%. 4. Daily Operating Financial Budget and Analysis: According to budget analysis and investigation, the market capacity can be preliminarily determined, and the daily total turnover can be roughly estimated at approximately 1,500 yuan, with a profit margin of 30% and gross profit of 500 yuan. From this, the payback period of the investment can be calculated to be about one month.

13. 普及社区精神文明建设，丰富居民业余生活，为越来越多的文化爱好者提供展示的平台。

13. Popularize the construction of spiritual civilization in communities, enrich the residents' leisure life, and provide a platform for display for an increasing number of cultural enthusiasts.

14. l c 类保健品或酒 此券可抵3元

14. Class I health products or alcohol - This voucher can be redeemed for 3 yuan.

15. 华联送情意，中秋礼上礼

15. Hualian conveys affection, Mid-Autumn gift upon gift

16. 许愿卡75+152+100=327张109元

16. Wishing Cards: 75 + 152 + 100 = 327 cards at 109 yuan each.

17. 运营费用明细： 1物业管理费用：每平方不能超过2元/月，以300 M2共计600元/月 2排污费用：600元/月 3水电费用燃油费用：水电4000元/月，燃油2000元/月(暂时以此计算，如果燃油越多，说明生意越好) 4人员费用：A工资：主厨为1800元/月，副厨为1400元/月，其他均为1000元/月，共计1800__ + 1400__ + 14__000 = ;B住宿火食费用：住宿为2000元/月，火食费用以200元/人/月，共计18__00 = 3600元/月

17. Operating expenses details: 1. Property management fees: No more than 2 yuan/square meter per month, with a total of 600 yuan/month for 300 square meters. 2. Sewage fees: 600 yuan/month. 3. Water, electricity, and fuel fees: Water and electricity 4,000 yuan/month, fuel 2,000 yuan/month (temporarily calculated this way, if fuel usage increases, it indicates business is better). 4. Personnel expenses: A. Salaries: Head chef 1,800 yuan/month, assistant chef 1,400 yuan/month, others 1,000 yuan/month, totaling 1,800__ + 1,400__ + 14__000 = ; B. Accommodation and food expenses: Accommodation 2,000 yuan/month, food expenses 200 yuan/person/month, totaling 18__00 = 3,600 yuan/month.

18. 行业发展趋势 (

18. Industry Development Trends

19. 接受庆典活动领导小组的直接领导，监督与管理庆典各专项小组工作。

19. Accept direct leadership from the Leadership Group of the Celebration Event, and supervise and manage the work of various special working groups of the celebration.

20. 感兴趣同学可以设计别致、精美的月饼图案，将设计发送至邮箱，详情评比见附录。

20. Students interested in participating can design unique and exquisite mooncake patterns. Please send your designs to the email address, and details of the evaluation will be found in the appendix.

21. 欣赏故事 听故事“月亮姑娘做衣裳”，了解月亮是不断变化的。

21. Appreciate Stories - Listen to the story "Moon Girl Makes Clothes" to understand that the moon is constantly changing.

22. 注意：以上的广告可同时选择几种，推广的重点在市区，也可向周边的县市推广。广告的受众最低要保证15万人。

22. Note: The above advertisements can be selected concurrently with several options. The focus of promotion is in the urban area, and it can also be extended to neighboring counties and cities. The minimum audience for the advertisements should be guaranteed to be 150,000 people.

23. 卖场内专设中秋礼品专卖区，按照月饼的品牌、保健品和酒的类别正气陈列，指定专人负责礼品的促销，策划部负责中秋礼品区的装饰，要求在卖场内醒目，能吸引顾客的目的。

23. A special gift section for the Mid-Autumn Festival is set up in the store, where mooncakes, health products, and wines are neatly displayed according to their brands and categories. Designated personnel are responsible for promoting the gifts, while the planning department is in charge of decorating the Mid-Autumn Festival gift area. It is required to be prominently placed in the store to attract customers' attention.

24. 进入市场后，认识食品市场周期，不故步自封，积极开发更新食品。 (

24. After entering the market, recognize the cycle of the food market, do not lag behind, and actively develop new and updated food products.

25. 伴着一轮明月，就可以浪漫一生，天伦月饼——月亮代表你的心。

25. Accompanied by a bright full moon, you can live a romantic life. Tien伦 Mooncakes - the moon represents your heart.

26. 推广计划 (

26. Promotion Plan

27. 中秋中国庆，帝牌促销风暴!

27. Mid-Autumn Festival China Celebration, Emperor Brand Promotion Storm!

28. 吹乒乓球：准备好八个等高的碗。每个碗都要装满水，竖排。每四个晚排成一排。每排的第一个碗都要放一个乒乓球。参赛者要将乒乓球从第一个碗吹向另一个碗，一个一个地吹，不能跳碗。若乒乓球吹落了，则不能得奖。若一次性吹完则可得两张兑奖券。

28. Blowing Ping Pong Balls: Prepare eight bowls of equal height. Each bowl should be filled with water and placed vertically. Four bowls should be arranged in a row. The first bowl in each row should contain a ping pong ball. The participants need to blow the ping pong ball from the first bowl to another, one by one, without skipping any bowls. If the ping pong ball falls, they cannot win the prize. If they can blow the ball through all the bowls in one go, they will receive two ticket coupons for redemption.

29. 奖项预设置：a共100个 ；b共1000个；c共10000个；

29. Prize preset: a total of 100; b total of 1,000; c total of 10,000.

30. 项目生产经营阶段的风险，项目投产后的效益取决于其产品在市场上的销售量和其他表现，而对于本阶段项目而言，最大的市场风险来源与市场上餐饮业的竞争风险，如果项目投产后效益良好很可能会带来一系列相似经营项目的诞生，从而加剧了本项目的竞争压力。

30. The risks in the project's production and operation phase; the benefits after the project is put into operation depend on the sales volume and other performance of its products in the market. For this stage of the project, the largest source of market risk comes from the competition risk in the catering industry in the market. If the project's benefits are good after it is put into operation, it is likely to bring about a series of similar business projects, thereby intensifying the competitive pressure on this project.

31. 、大学生自主创业计划书范文（三篇） （

31. Sample Business Plan for College Students' Self-Employment (Three Articles)

32. 道具：碗九个、乒乓球两个，等高的课桌四张，一桶水。

32. Props: Nine bowls, two ping pong balls, four desks of equal height, and one bucket of water.

33. 严格管理，定期培训人员，建立顾客服务报告。 (

33. Strict management, regular training of personnel, and establishment of customer service reports.

34. 营销部：负责活动的宣传、策划、操作及跟进。

34. Marketing Department: Responsible for the publicity, planning, operation, and follow-up of the event.

35. 负责制定公司文艺晚会活动方案，并报庆典活动领导小组批准。

35. Responsible for drafting the company's cultural and artistic evening activity plan and reporting it for approval to the group leading the celebration activities.

36. 月圆团圆事事圆!

36. The moon is full, families are united, and everything is round and complete!

37. 1高度重视，精心组织。各支部要把开展好“我们的节日·中秋节”主题文化活动作为加强公民思想道德建设的重要内容，制定活动方案，加强领导，认真组织，确保活动扎实有效地开展。

37. 1 High importance and careful organization. Each branch should regard the "Our Festival·Mid-Autumn Festival" themed cultural activity as an important part of strengthening the construction of citizens' ideological and moral education, formulate an activity plan, strengthen leadership, organize seriously, and ensure the solid and effective implementation of the activity.

38. 请食品业种全力联系供应商主推知名月饼如_x、__、_月饼等品种，全力推出各种风格的月饼包括京式、广式、苏式、台式、滇式、港式、潮式、徽式、桂花等月饼;口味要含盖甜味、咸味、咸甜味、麻辣味等;五仁、豆沙、冰糖、黑芝麻、火腿等馅心要齐备。同时对月饼礼盒、名烟名酒名茶进行强力

39. 同时建议公司发动全员广泛联系大宗团购，团购额在5000元以上、或两个以上单位购买且超过4000元的设立逐级奖励办法。食品业种务必将中秋节气氛强势烘托出来，建议形成中秋食品一条街。商品要琳琅满目、选择要多种多样，要与竞争店形成鲜明对比，使消费者对我店的商品产生新颖、特别、全面的购物新感觉。

38. Please ask the food industry to fully contact suppliers to promote well-known mooncakes such as _x, __, _ mooncakes, etc., and to全力 launch various styles of mooncakes including Beijing-style, Guangdong-style, Suzhou-style, Taiwan-style, Yunnan-style, Hong Kong-style, Chaozhou-style, Anhui-style, and osmanthus mooncakes. The flavors should cover sweet, salty, sweet and salty, spicy and numbing, etc.; the filling should include five nuts, red bean paste, rock sugar, black sesame, ham, etc. At the same time, strongly promote the gift boxes of mooncakes, famous cigarettes, famous wines, and famous tea. 39. At the same time, it is suggested that the company mobilize all staff to widely contact bulk group purchases. Establish a step-by-step reward system for group purchases over 5,000 yuan or purchases by two or more units exceeding 4,000 yuan. The food industry must strongly create the Mid-Autumn Festival atmosphere, and it is recommended to form a Mid-Autumn Festival food street. The goods should be abundant and diverse, the choices should be varied, and they should stand out in contrast to competing stores, making consumers feel a new, special, and comprehensive shopping experience in our store.

40. 写字楼与宾馆客源。 (

40. Office buildings and hotel customer sources.

41. 2广泛宣传，营造氛围。充分发挥贴吧、校园广播室等宣传媒体的优势，利用黑板报、制作手抄报等普及民俗文化和文明礼仪，展示各支部节日活动的开展情况，营造浓厚的节日氛围。

41. 2. Widespread publicity and creating an atmosphere. Give full play to the advantages of media such as Tieba (a Chinese online forum) and campus radio stations, using blackboard notices, hand-drawn posters, and other means to popularize folk culture and civil etiquette. Show the progress of various branch party activities, and create a strong festive atmosphere.

42. 手报纸的名称贴切，版面设计新颖，有创意，版面图文并茂， 整体效果好。

42. The name of the hand towel is apt, the layout design is innovative and creative, the layout is rich in text and images, and the overall effect is good.

43. 资源、技术 咖啡店是要求规模和档次的行业，也是一个对产品和服务要求严格的行业，毕竟其带有高消费色彩，消费者必然在意自己消费价值的充分体现。要达到这些，对投资者的资源、技术有很高的要求。投资者选择加盟合作方式，一方面获得了充分的资源、先进的设备和技术，一方面也避免了不少经营风险。

43. Resources, Technology - The coffee shop industry is one that demands scale and grade, and it is also a sector with strict requirements for products and services. After all, it carries a high-consumption aura, and consumers are necessarily concerned about the full realization of the value of their consumption. To achieve these, there are high requirements for the resources and technology of investors. By choosing to enter into a franchise cooperation, investors not only gain access to abundant resources, advanced equipment, and technology, but they also avoid many business risks.

44. 优势与劣势： 本餐厅经营解决了学校食堂饭菜口味单一等问题，也无流动小摊卫生没有保证的担忧，并且与食堂同样方便快捷，节约时间。另外，本餐厅采用自助选择方式，应该很容易受到顾客欢迎，并能节省部分人力资源。同时，非餐点还提供冷饮、冰粥等，并提供免费茶水。简洁舒适的装修将是餐厅的一大特点，学生普遍喜欢在干净、服务态度好的餐馆就餐，因此令人满意的服务也将是本店的一大特色。此外，学校食堂有明确的就餐时限，而校外很少有餐馆出售早餐，因此在校外的本店则可以较容易地抓住这部分因时间差而导致丢失的市场份额，换句话说就是由在就餐点前后的一段时间要就餐的潜在客户群所产生的市场份额。 由于刚起步，快餐店的规模较小，如就餐的人力资源、服务项目等都比较有限。而校区内外的竞争也是比较激烈的，因此还存在着不小的劣势。另一方面，因为学校假期是固定的，寒暑假期间的客源会骤降，而寒假期间会比暑期更少，这将会是一个比较难以解决的问题。据我们的市场调查与分析，本店产品的市场需求是存在的，并具有一定的竞争力。而本人正是学生----这个最大客户群中的一员，所以更能了解顾客需要什么样的产品和服务，从这些方面来看，是应该是很有机会挤入该餐饮市场的。

44. Advantages and Disadvantages: This restaurant's operation solves the problems of single taste in school canteens, and there is no worry about the sanitation of mobile stalls without guarantees. It is also as convenient and quick as the canteen, saving time. In addition, the restaurant adopts an self-service selection method, which should be easily welcomed by customers and save some human resources. At the same time, cold drinks, ice porridge, and free tea are provided outside meal times. A simple and comfortable decoration will be a major characteristic of the restaurant. Students generally prefer to dine in clean and friendly restaurants, so satisfying service will also be a major feature of this store. Moreover, the school canteen has a clear dining time limit, while there are few restaurants outside the school that sell breakfast. Therefore, the store outside the school can easily capture this market share lost due to time differences, in other words, the market share generated by the potential customer group that needs to dine around meal times. Due to its newly established status, the fast-food store is small in scale, with limited dining human resources and service items. The competition both inside and outside the campus is also fierce, so there are still significant disadvantages. On the other hand, because school holidays are fixed, the number of customers will drop sharply during the winter and summer holidays, with winter holidays being even fewer. This will be a difficult problem to solve. According to our market research and analysis, there is a market demand for our store's products, and they have certain competitiveness. As a student, which is part of the largest customer group, I can better understand what products and services customers need. From these aspects, there should be a good opportunity to enter this catering market.

45. 其他的酒水价格和其它服务的价格可根据酒店的实际情况灵活变动，在中秋节的前后达到最低价(但要针对酒店的纯利润来制定)。

45. The prices for other beverages and other services can be flexibly adjusted according to the actual situation of the hotel, reaching the lowest prices around the Mid-Autumn Festival (but the pure profit of the hotel should be taken into account when determining the prices).