在快节奏的现代社会，每一个产品都渴望在万千市场中脱颖而出。如何让产品在消费者的心中留下深刻印象？带你探索那些独具匠心的推销技巧，让你的产品在微信圈中熠熠生辉。

In the fast-paced modern society, every product yearns to stand out in the myriad of markets. How can one make a product leave a deep impression on consumers' minds? Join us as we explore those uniquely creative sales techniques, and make your product shine in the WeChat circle.

1. 有人问：微信是不是营销工具？我说，你认为是就是，你认为不是就不是，一把刀你用它来杀人它就是杀人工具，你弃之不用就是一块破铁。不要与人争论，腾讯心知肚明。

1. Someone asked: "Is WeChat a marketing tool?" I said, "If you think it is, then it is; if you think it isn't, then it isn't. A knife, if you use it to kill, it becomes a tool for murder; if you discard it and don't use it, it's just a piece of rusty iron. Don't argue with others; Tencent knows it in their hearts."

2. 做微信营销，最好结合腾讯的其他产品一起使用，如QQ和QQ空间一起使用，达到的营销效果更好，因为未来的移动互联网营销将会是走向人脉关系链的营销。

2. When engaging in WeChat marketing, it's best to combine it with other products from Tencent, such as using QQ and QQ Space together, as this will yield a better marketing effect. This is because future mobile internet marketing will trend towards leveraging the power of social networks and relationship chains.

3. 怎样创作内容，内容一定要原创吗，不一定，如果你不想打造行业第一领袖的地位，内容不一定要原创，可是你一定要做一件事情，就是要加入自已的观点！

3. How to create content, does the content have to be original? Not necessarily. If you don't want to establish yourself as the number one leader in the industry, the content doesn't have to be original. However, there is one thing you must do, and that is to add your own perspective!

4. 37拍了拍我的 钱包却拍了个寂寞。

4. 37 patted my wallet but got nothing but loneliness.

5. 37拍了拍我的 床说猪啊还在睡

5. 37 patted my bed and said, "Oh, the pig is still sleeping."

6. 4拍了拍我的 马屁，说你好美啊

6. 4 patted my back and said, "You are so beautiful!"

7. 和其他精神和物质文化对象一样，尊重任何一种职业劳动者，讨厌那些寄生虫和剥削者、游手好闲者、懦夫和懒汉。作者:凯洛夫

7. Like other spiritual and material cultural objects, respect any kind of professional worker, detest those parasites and exploiters, idlers, cowards, and lazybones. Author: Kalinov

8. 40拍了拍我的 脑门，明明没烧啊。

8. 40 patted my forehead, but there's no fever at all.

9. 36拍了拍我的 天 灵 盖：大威天龙

9. 36 patted my top of the head: Great威Dragon King

10. 做微信营销见效很慢，粉丝沉淀就要花很多时间，通常需要3个月沉淀的时间，才能收到一些效果和利润，最重要的就是一直坚持下去。

10. WeChat marketing tends to be slow in yielding results, and it requires a significant amount of time to accumulate followers. Usually, it takes about 3 months of accumulation before you start to see some effects and profits. The most important thing is to keep at it consistently.

11. 16__拍了拍我的兰博基尼(各种车)让我载他

11. 16__ patted my Lamborghini (various cars) and asked me to give him a ride.

12. 微信的功能本身已经固定了的，真正能使微信营销发挥作用的是使用微信营销后面的那个人。

12. The functions of WeChat itself are already fixed. What truly makes WeChat marketing work is the person behind the WeChat marketing.

13. 5拍了拍我的 网易云，说生而为人

13. 5 patted my NetEase Cloud, saying "Being human by birth."

14. 37拍了拍我的 狗头 并且踹了一脚。

14. 37 patted my dog's head and gave it a kick.

15. 9拍了拍我的 兰博基尼让我载他。

15.9 patted my Lamborghini and asked me to give him a ride.

16. 人生最大的幸福就是自己的劳动有了成果。农民劳动所得，工人劳动生产产品，医生通过劳动治疗。

16. The greatest happiness in life is to see one's own labor bear fruit. Farmers receive their labor in the form of crops, workers produce goods through their labor, and doctors treat patients through their work.

17. 我见到很多人，经常用微信向自已的朋友推销产品，这是错误的做法。这么做可能会让你失去这个朋友，如果你想利用微信做生意，请重新申请一个账号，用来销售产品，千万不要向自已的朋友推销产品，这样会让朋友感到你这个人太没有人情味，太功利什么都跟着利益跑，很多朋友都会离你而去。

17. I have seen many people often promote products to their friends through WeChat, which is a wrong approach. Doing so may cause you to lose this friend. If you want to do business on WeChat, please apply for a new account for selling products. Never promote products to your own friends, as this may make your friends feel that you are too inhuman and too功利, always driven by profit. Many friends may leave you as a result.

18. 做微信营销就等于在做一本行业精刊，关键在内容的质量。高质量的内容会得到众多人的分享，会形成病毒营销。小而美的内容策略。

18. Engaging in WeChat marketing is akin to publishing a high-quality industry magazine; the key lies in the quality of the content. High-quality content will be shared by many, leading to viral marketing. A small yet beautiful content strategy.

19. 有必要学习一些写作技巧，怎样写标题，怎样排版、怎样用文字激发读者的兴趣，关于写作的内容，在我的公众账号上有大量教大家写作的内容。

19. It is necessary to learn some writing skills, such as how to write titles, how to layout, and how to use words to spark readers' interest. Regarding the content of writing, I have a large number of tutorials on writing on my public account.

20. 27拍了拍我 的后背叫了声大哥。

20. 27 patted my back and called out to me, "Big Brother."

21. 13你拍了拍“自己的良心，啊哈？没有~”。

21. 13 You patted your "own conscience, hah? No~".

22. 22拍了拍我的 保时捷让他载你

22. 22 patted my Porsche and asked him to drive you.

23. 占地广场，人们早出晚归，在集市上聚集，需要填饱肚子，还有一些农民卖了农副产品后要改善生活。这些因素刺激了农村市场餐饮业的发展。

23. The occupied square, where people come and go early in the morning and late at night, gathers at the market to satisfy their hunger. Some farmers also need to improve their living standards after selling agricultural and sideline products. These factors have stimulated the development of the catering industry in rural markets.

24. 20拍了拍我的翅膀 并问仙女在吗。

24. 20 patted my wings and asked if the fairy was there.

25. 发布文章不一定要长篇大论，最好能引发读者的思考，一般篇幅在三五百字左右。

25. It is not necessary for the published articles to be lengthy; it is better to be able to provoke the reader's thoughts, with a general length of around 300 to 500 words.

26. 质量是我们的自尊。

26. Quality is our pride.

27. 学习，不断努力——这是黑曼巴的精神，也是成功的秘诀。

27. Learning, never giving up—this is the spirit of the Black Mamba, and also the secret to success.

28. 不要被微信营销案例冲昏头脑，那些100万的粉丝案例不真实，那些很真实的案例，你需要分析一下，他们投入了多少人力和物力，现在的营销案例忽悠人的多，自已认真去做好自已的微信运营。

28. Don't let WeChat marketing cases cloud your judgment. Those cases with 1 million followers are not authentic. For those cases that seem very real, you need to analyze how much human and material resources they invested. Nowadays, there are many deceptive marketing cases. Focus on doing your own WeChat operation seriously.

29. 关注竞争对手的微信，如果你关注了50个竞争对手的微信，就会有50个账号在教你怎样做好微信营销。你要做的就是优化他们所有的方法。记住：竞争对手是最好的老师。

29. Pay attention to the WeChat accounts of your competitors. If you follow the WeChat accounts of 50 competitors, you will have 50 accounts teaching you how to do WeChat marketing well. What you need to do is to optimize all their methods. Remember: competitors are the best teachers.

30. 24拍了拍我的 脸说好可爱啊

30. 24 patted my face and said, "How cute!"

31. 26拍了拍我的 后座说送我回家

31. 26 patted my rear seat and said they would take me home.

32. 39拍了拍我的 法拉利并表示羡慕。

32. 39 patted my Ferrari and expressed envy.

33. 6女朋友(赵丽颖，迪丽热巴，古力娜扎等等)

33. 6 Girlfriend(s) (Zhao Liying, Dilraba Dilmurat, Guli Nazha, etc.)

34. 微信营销要靠渠道，拥有渠道的好处就是，每一天你都能获得稳定的粉丝，而不是一天进500粉丝，再过3天就没有粉丝关注。

34. WeChat marketing relies on channels. The benefits of having channels are that every day you can gain a stable number of followers, rather than getting 500 followers in a day and then losing them after 3 days.

35. 27拍了拍我的 肩膀喊了一声：爸爸

35. 27 patted my shoulder and shouted: "Dad."

36. 32拍了拍我的 钱包说养我一辈子

36. 32 patted my wallet and said they would support me for the rest of my life.

37. 18拍了拍我的 城堡大门却被赶走。

37. 18 knocked on my castle gate but was sent away.

38. 21拍了拍我的 后背说：美女请留步

38. 21 patted my back and said: Beautiful lady, please stop.

39. 25拍了拍我的 大奔(一切奢侈品)感到十分嫉妒

39. 25 patted my "Beijing Mercedes-Benz" (all luxury goods) and felt extremely envious.

40. 要想在很短时间里获取大量的粉丝，必须靠媒体。请记住：成功靠媒体。当然，要结合自身的实际情况选择合适的媒体，是纸媒还是网络媒体或者广播电视媒体。

40. To gain a large number of fans in a very short time, it is necessary to rely on media. Remember: success depends on media. Of course, it is important to choose the appropriate media according to your own actual situation, whether it is print media, online media, or broadcast and television media.

41. 18拍了拍我的 脑袋脑震荡赔五千。

41. 18 patted my head, and a concussion would cost five thousand yuan in compensation.

42. 23拍了拍我 的丑照，做成了表情包。

42. Someone took a丑照 (ugly photo) of me and made it into an emoji.

43. 坚持很重要。你写一篇文章，读者不一定认可你，可是当你写到50篇至100篇的时侯读者一定会认可你，所以坚持最重要。

43. Persistence is very important. When you write an article, the readers may not necessarily agree with you. However, when you have written between 50 to 100 articles, the readers will definitely recognize you. Therefore, persistence is the most important.

44. 做好精准的关键词回复功能，这样能指导读者，通过什么样的方式更了解你本人和你的企业，获得读者的信任。

44. Develop a precise keyword reply function, which can guide readers to understand you and your company better in what ways, thereby gaining the trust of the readers.

45. 认真分析自已的行业，是否需要用微信公众平台，其实很多中小企业和个体老板，只要利用微信朋友圈就可以做生意，比如理发店、美容店、餐饮店、快餐店等等。具体分析请看我写的淘宝卖家如何做好微信营销。

45. Carefully analyze your own industry to determine if you need to use the WeChat Public Platform. In fact, many small and medium-sized enterprises and individual entrepreneurs can do business just by leveraging WeChat Moments. For example, barber shops, beauty salons, restaurants, fast-food restaurants, and so on. For a specific analysis, please refer to the article I wrote on how Taobao sellers can do well in WeChat marketing.

46. 明确每一次沟通、互动、推送的对象是谁，读者对这个人越了解，信任度就越高，包括他的公司职位、姓名、****。

46. Clearly define who the target audience is for each communication, interaction, and push. The more the readers know about this person, the higher their level of trust will be, including their company position, name, and other personal details.

47. 26你(朋友)拍了拍“前男友的坟头，并说一路走好”

47. 26 You (friend) patted the grave of the "ex-boyfriend" and said "farewell on your journey."

48. 28拍了拍我的 腰说：好细

48. 28 patted my waist and said: It's so thin.

49. 24拍了拍我的 性感翘臀，哇哦！

49. 24 patted my sexy, round buttocks, "Wow!"

50. 40拍了拍我的 胸口说：我爱你！

50. 40 patted my chest and said: "I love you!"

51. 重视互动。因为它不像微博，可以吸引大量的人转发和评论，只有通过与顾客的沟通来取得顾客的信任。

51. Pay attention to interaction. Unlike Weibo, which can attract a large number of people to retweet and comment, trust from customers can only be gained through communication with them.

52. 34拍了拍我的 网易云，说生而为人

52. 34 patted my NetEase Cloud, saying "Being a human being."

53. 推送内容，晚上推送内容最好，因为这些时间读者有足够的时间来阅读，白天推送内容，适合做产品的促销，当时顾客可以订购产品，带来产品真正的销售。

53. Push content; it is best to push content in the evening, as readers have enough time to read during these hours. Pushing content during the day is suitable for product promotion, where customers can place orders for products, leading to actual sales of the product.

54. 简单就是力量，不要把自己的微信公众账号变成万能的功能应用，可以免费听音乐、机器人陪聊，这些功能只会淡化企业核心价值，请删掉这些功能，简单就是力量。

54. Simplicity is strength. Don't turn your WeChat public account into a万能 function application, where you can listen to music for free and have a robot chat companion. These features will only dilute the core value of your enterprise. Please remove these functions, because simplicity is strength.

55. 12拍了拍“自己的钱包，果然什么都没有呢”。

55. 12 patted his "own wallet" and indeed, there was nothing inside.

56. 推送，不一定要每一次都推送文章，推广一些小的知识和技巧，也是很好的方法，只要能帮助到潜在顾客和读者都可以。我最近订阅了一个心理学习的微信账号，每一次都推送一条跟微博一样的内容给我，我很喜欢，因为信息量小，不会影响我的生活，并且可以学到新的知识，我很喜欢这样的公众账号。

56. Push notifications don't always have to be articles. Promoting small pieces of knowledge and skills can also be a great method, as long as it can help potential customers and readers. I recently subscribed to a WeChat account for psychological learning, and they send me a post every time, just like a microblog. I really like it because the information is concise, it doesn't disrupt my life, and I can learn new knowledge. I really like such public accounts.

57. 劳动使一个人的道德高尚，使他习惯于谨慎对待劳动的工具、器具和产品，重视书本。

57. Labor ennobles a person's morality, makes him accustomed to treat the tools, implements, and products of labor with caution, and values books.

58. 22拍了拍我的 对象，发现在做梦。

58. 22 patted my 'object' and found out that they were dreaming.

59. 39拍了拍我的 汉堡，问做滴行不行

59. 39 patted my hamburger and asked if it was okay.

60. 微信营销没有任何营销秘诀，拼的是投入和执行力，想不投入就想获取大量粉丝是不可能的，不要只盯着3个月获取90万粉丝的案例，先想想人家投入了多少资金，投入了多少人力，如果你不想投入太多资金，你可以选择投入时间，再加上执行力到位，你的目标一样可以实现。

60. WeChat marketing does not have any secret marketing techniques; it relies on investment and execution. It is impossible to gain a large number of followers without any investment. Don't just focus on the case of gaining 900,000 followers in 3 months. First, think about how much money and manpower they invested. If you don't want to invest too much money, you can choose to invest time, and as long as you have the right execution, you can still achieve your goals.

61. 微信的内容，选择合适的很重要，经常去和自已相关的微博里获取一些行业里的，做微信营销要重视细节。

61. The content of WeChat is very important, selecting the appropriate content is crucial. It is often necessary to check relevant Weibo accounts to gather industry-specific information. When engaging in WeChat marketing, paying attention to details is essential.

62. 不要忙于每一天推送大量的内容给潜在顾客，创造可以跟读者沟通的话题，你要知道所有价值都来自沟通，推送再好的内容，不如跟读者认真细致的沟通一次。

62. Do not rush to push a large amount of content to potential customers every day. Create topics that can be communicated with readers. You should know that all value comes from communication. Pushing good content is not as good as having a serious and detailed communication with the readers once.

63. 38你拍了拍“对象的小手，发现在做白日梦”

63. 38 You patted the "subject's little hand" and noticed that they were having a daydream.

64. 13拍了拍我的 汉堡，问做滴行不行

64. 13 patted my hamburger and asked if it was okay.

65. 在广告行业取得成功的人不是那些有着高贵教养的人，不是那些小心翼翼不显得粗鲁或看似礼貌的人。是那些懂得调动普通人积极性的人。

65. The people who achieve success in the advertising industry are not those with noble upbringing, not those who are overly careful not to seem rude or appear polite. They are those who know how to mobilize the enthusiasm of ordinary people.

66. 22拍了拍我的 棺材板说起来嗨

66. 22 patted my coffin board and said, "Speaking of which, it's quite fun."

67. 不要被那些3个月100万粉丝的案例冲昏了头脑，粉丝再多，如果不能转化成价值，依然毫无用处。我们需要的粉丝是那些目标粉丝，粉丝的质量比粉丝的数量更重要。

67. Don't be confused by those cases where someone gained 1 million followers in just 3 months. No matter how many followers you have, if you can't convert them into value, they are still useless. The kind of followers we need are those target followers; the quality of followers is more important than their quantity.

68. 想和读者创造更多的沟通机会，就要问读者更多的问题。问一问读者喜欢什么时间接收内容，希望读者多提意见等。

68. To create more communication opportunities with readers, it is necessary to ask readers more questions. Ask them about their preferred time for receiving content, hope for more feedback from readers, etc.

69. 做微信营销是做个人微信还是做微信公众账号，我想这两个并不矛盾。可以兼顾运营，如果你本人运作1到2个人的店面的话，建议用个人微信进行运作，如果是大店的话，一定要用上公众账号。

69. When it comes to WeChat marketing, whether to use a personal WeChat account or a WeChat public account, I believe these two options are not contradictory. It is possible to manage both. If you are operating a store for 1 to 2 people yourself, it is recommended to use a personal WeChat account for the operation. However, for a large store, it is definitely necessary to use a public account.