1. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

2. Death is very likely the single best invention of Life. It is Life s change agent. It clears out the old to make way for the new。

3. If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what s next。

4. There s a phrase in Buddhism, Beginner s mind. It s wonderful to have a beginner s mind。

5. Being the richest man in the cemetery doesn t matter to me ... Going to bed at night saying we ve done something wonderful... that s what matters to me。

6. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。

7. Your time is limited, so don t waste it living someone else s life. Don t let the noise of others opinions drown out your own inner voice。

8. Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary。

9. Life is brief, and then you die, you know?

10. You can t just ask customers what they want and then try to give that to them. By the time you get it built, they ll want something new。