11月将至，一句铿锵口令，提升品牌影响力！

As November approaches, a resounding slogan to enhance brand influence!

1. 为了打赢春节这场战役，各大糖果品牌耗费颇多心思。

1. To win the Spring Festival battle, major candy brands have spent a lot of thought and effort.

2. 活动目标：打算“将单身进行到底”的人自信地喊出“我爱单身，单身贵族就是我”。想要“脱光”的人实现“光明之恋”。

2. Activity Objective: People who intend to "carry on being single" confidently declare, "I love being single, the noble single is me." Those who want to "find a partner" aim for a "bright and loving relationship."

3. 06

The text "3.06" appears to be a numerical notation and does not require translation as it is already in English. If this is part of a larger context and needs to be translated into English, it would remain as "3.06," as it is a standard numerical representation in English. If there is additional context or if "3.06" is part of a different language and needs translation, please provide more details.

4. 在休闲食品市场，达利先后聘请赵薇、许晴、郭晶晶、陈冠希、周杰伦、周迅等作为公司旗下“可比克”、“达利园”、“好吃点”三大品牌的形象代言人。虽然上述三个产品品牌的广告口号和TVC创意并不十分出色，但凭借名人代言的优势，使达利集团的市场规模不断扩大，成为休闲食品市场中的一支劲旅。

4. In the休闲 food market, Dalí successively hired Zhao Wei, Xu Qing, Guo Jingjing, Chen Fanxi, Jay Chou, and Zhou Xun as brand ambassadors for the company's three major brands under its portfolio: "Kechiki", "Dalí Garden", and "Delicious Point". Although the advertising slogans and TV commercial creative ideas for the above three product brands are not particularly outstanding, the advantage of having celebrity endorsements has allowed Dalí Group to continuously expand its market scale, becoming a strong force in the休闲 food market.

5. 汇仁肾宝：豆浆，他好我也好 李宁：豆浆, 一切皆有可能僵 旺旺：你喝, 我喝, 大家喝, 豆浆！ 农夫山泉：中国豆浆，有点甜！ 好迪：豆浆好，才是真的好！ 白加黑：白天喝一杯，不瞌睡；晚上喝一杯，睡得香 娃哈哈：妈妈~~我要喝！中国豆浆！ 清嘴：你知道豆浆的味道吗？ 安踏：喝豆浆，我喜欢！

5. Huiren Shenbao: Soymilk, it's good for him and good for me. Li Ning: Soymilk, everything is possible. Wang Wang: You drink, I drink, everyone drinks, soymilk! Nongfu Spring: Chinese soymilk, a bit sweet! Haodi: Soymilk is good, that's the real good! Baijiahei: Drink a cup during the day, you won't feel drowsy; drink a cup at night, you'll sleep soundly. Wahaha: Mom~~ I want to drink! Chinese soymilk! Qingzu: Do you know the taste of soymilk? Anta: I like drinking soymilk!

6. 把自己变成一束超亮的光，自信又大方，光芒亮闪闪。你好呀，11 月！

6. Transform yourself into a radiant light, self-assured and grand, the light is radiant and bright. Hello, it's November!

7. 活动内容：活动持续4个月。向每一位知道永和豆浆的广告受众征集关于永和豆浆

7. Activity Content: The activity will last for 4 months. We will collect feedback from the advertising audience of Yonghe soy milk, who know about Yonghe soy milk.

8. 钻”心“石”智(钻石广告词) 你的希望，我的可能。(企业广告词) 感受阳光，给予希望。(“希望工程”宣传语) 有酸有甜，有“自”有味。(优酸乳广告词) 幸福女人，钻石人生。(“钻石”广告词) 畅饮杯中往事。(“酒企业”广告词) 相同的选择，不同的期待。(超市，商场广告词) 营养作主，我行我素。(“绿色蔬菜”广告词) 咀嚼老歌，回味经典。(音乐广播广告词) 把握人生，沟通世界。(手机广告词) 新歌速递，快乐知己。告词) 时刻准备着，美丽不打折。(女人用品专卖店广告词) 魅力空间，创意无限。(时尚创意节目广告词) 一生追随，无怨无悔。(企业广告词) 音乐广播广( 自始至衷，有你感动。(“情感”节目广告词) 美好滋味，自己体会。(“快餐店”广告词) 壮志在心头，好运伴我走。(“鞋业公司”广告词) 自我自主，任你摆步。(“运动鞋”产品广告词) 朋友一齐干杯，知己为我而醉。(酒企业广告词) 千里始于足，从“心”开始。(鞋业公司广告词) 让快乐张开翅膀，看梦想瞬间绽放。(“梦想中国”节目广告词) 品味迎客松，独领中

8. "Diamond" in the heart, wisdom in stone (Diamond advertising slogan) Your hopes, my possibilities. (Corporate advertising slogan) Feel the sun, give hope. ("Hope Project" promotional slogan) Sour and sweet, "self" and delicious. (Yogurt advertising slogan) Happy women, diamond life. ("Diamond" advertising slogan) Drink the past in the cup. ("Wine company" advertising slogan) The same choice, different expectations. (Supermarket, shopping mall advertising slogan) Nutrition is in charge, I act as I please. ("Green vegetables" advertising slogan) Chew old songs, relish classics. (Music broadcast advertising slogan) Seize life, communicate with the world. (Mobile phone advertising slogan) New songs delivered, happy confidants. (Advertising slogan) Always ready, beauty without discount. (Women's products store advertising slogan) Charm space, creativity无限. (Fashion creative program advertising slogan) Follow for a lifetime, without regret. (Corporate advertising slogan) Music broadcast widely (Since the beginning, you are touched. ("Emotional" program advertising slogan) Good taste, experience yourself. ("Fast food restaurant" advertising slogan) Ambition in the heart, good luck accompanies me. ("Shoe company" advertising slogan) Self-motivated, step as you wish. ("Sports shoe" product advertising slogan) Friends raise their glasses together, close friends get drunk for me. ("Wine company" advertising slogan) A thousand miles begin with a single step, start from the heart. (Shoe company advertising slogan) Let happiness spread its wings, watch dreams burst into bloom instantly. ("Dream China" program advertising slogan) Savor the pine tree, lead the way.

9. 一个例证是：紫皮糖等俄罗斯糖果近年来在中国的销量仍然有比较好的增长，成为我国糖果市场有力的搅局者。

9. An example is that: The sales of purple-skinned candies and other Russian sweets have continued to grow well in China in recent years, becoming strong disruptors in our domestic candy market.

10. 随着年岁增长，辛子语也日渐意识到了糖果的“式微”：“家里条件改善了，父母外出带回家的也不仅仅只是糖果了，饼干、火腿肠、沙琪玛和薯片等零食，甚至一些颇具地域特色的橄榄、蜜枣和烤鸭都成为‘常客’。现在过年还是会买糖果，但如果家里没有小朋友，一小袋糖果可能要在桌子上摆到元宵节结束才能吃完。”

10. As he grew older, Xin Ziyu also increasingly realized the decline of candy: "As our family's conditions improved, what my parents brought home from their travels was no longer just candy. Snacks like biscuits, sausages, sachima, and potato chips, as well as some locally characteristic delicacies like olives, honey dates, and roast ducks, had also become common. Now, during the Chinese New Year, we still buy candy, but if there are no children at home, a small bag of candy might stay on the table until the Lantern Festival to be completely eaten."

11. 由于“双十一”活动主会场分会场的展示位有限，我们旗舰店开业才1个多月，还无法得到淘宝商城展示位支持。但是我们可以利用这次高流量高成交的机会，在店铺内推出相应活动，在这次疯狂网购中分一杯羹。

11. Due to the limited display spots at the main and branch venues of the "Double 11" event, our flagship store has only been open for a little over a month and has not yet been able to receive support from the Taobao Mall display spots. However, we can make use of this opportunity of high traffic and high transaction volume to launch corresponding activities within our store, and get a share of the pie in this wild online shopping spree.

12. 01

The text "12. 01" appears to be a date format. Translated to English, it would be: 12th January

13. 活动期间开任意疗程卡者前20名可领取情人节**票两张，并同时获得玫瑰花一枝及情人梅一包。

13. During the event, the first 20 customers to purchase any course card will receive two Valentine's Day tickets, as well as a rose and a pack of love plums.

14. 店名：“咱家豆浆” 男人健康之源泉，女人养颜之法宝。男人的加油站，女人的美容院。 营养美味 不容错过！ 让清醇的香气唤醒你的活力! 小牛不喝牛奶, 竟爱上了豆浆! 小豆丁 豆浆离不开油条，让我爱你爱到老 店名：美味在线

14. Shop Name: "Our Family Soymilk" - The Source of Men's Health and the Treasure for Women's Beauty. The加油站 for men, the beauty salon for women. Nutritious and delicious, not to be missed! Let the pure fragrance awaken your vitality! Even the calf, which doesn't drink milk, has fallen in love with soymilk! Little bean, soymilk can't be separated from fried dough sticks, let me love you forever. Shop Name: Tasty Online

15. 踏上爱情的海洋去远航。(“情感类节目”广告词) 把握人生，沟通世界。(手机广告词) 时刻准备着，美丽不打折。(女人用品专卖店广告词) 魅力空间，创意无限。(时尚创意节目广告词)

15. Set sail on the ocean of love. ("Emotional Program" advertisement) Seize life, connect the world. (Mobile phone advertisement) Always be ready, beauty without discount. (Women's products store advertisement) Charm-filled space, creativity without limits. (Fashion and creativity program advertisement)

16. 广告采用的是品质定位法，定位于喜欢健康减肥的爱美人士。因为美的和其他品牌的豆

16. The advertisement adopts the quality positioning method, targeting beautiful people who love health and weight loss. Because the brand is different from other brands of beans...

17. 长期以来，我国糖果产业产品同质化严重缺乏创新、品牌化不足且营销手段滞后，被认为是被外资超越的重要原因。

17. For a long time, the Chinese candy industry has been plagued by serious homogenization of products, a lack of innovation, insufficient branding, and outdated marketing methods, which are considered to be important reasons why it has been surpassed by foreign capital.

18. 竞争对手，产品销售和经销商等各个营销环节的掌控和快速反应的能力，为企业建立动态的营销体系提供依据。

18. The ability to control and respond quickly to various marketing aspects such as competitors, product sales, and dealers, provides a basis for the establishment of a dynamic marketing system for the enterprise.

19. 环顾中国糖果市场，外来搅局者不止俄罗斯糖果。

19. Looking at the Chinese candy market, foreign entrants are not just limited to Russian candy.

20. 确定渠道模式：渠道模式指的是企业建立销售通路的方式。如:是采用代理制、分层经销形式还是专卖店形式，以及各种渠道模式设置中间商的层级与方法。

20. Determining Channel Models: Channel models refer to the methods by which a company establishes its sales channels. For example, whether it adopts agency systems, tiered distribution, or specialized store formats, as well as the levels and methods of setting intermediaries in various channel models.

21. 对消费群体生活的关怀，可以提升为品牌与消费者之间的情感沟通，让每天才刚开始，永和

21. Concern for the consumer group's life can be elevated to an emotional communication between the brand and consumers, making the day just beginning, Yonghe...

22. 以电视、广播、海报和多种小众媒体结合为主，杂志媒介为辅。多方面，全方位的进行

22. Mainly through the combination of television, radio, posters, and various niche media, with magazines serving as a secondary medium. Conduct a multifaceted and comprehensive approach.

23. 活，让这部分人群一天的开始，难免会很难进入工作学习状态，消除疲怠，让一杯豆浆和一

23. Living, for this group of people, the beginning of the day is inevitably difficult to enter the work and study state, eliminate fatigue, and let a cup of soy milk and one...

24. 生活说不定总有小遗憾，把心态调整好，拐个弯儿，和自己和解。一切可都是最好的安排哟！

24. Life is not always free of small regrets, but adjusting one's mindset is a good way, to console oneself and to come to terms with oneself. Everything can be the best comfort!

25. 合理规划产品的销售渠道可以考虑分四个步骤进行：

25. Rational planning of product sales channels can be considered to be carried out in four steps:

26. 休闲食品既然是快速消费品，那么要增加产品的销量，促销活动一天都不能停。终端促销按促销的规模可以分为全国市场的统一促销活动和各区域市场各自的促销活动；按促销的时间可以分为节假日促销和平常日促销；按促销的终端不同可以分为大卖场和中小型终端的促销；按促销对象的不同可以分为专门针对少年儿童的促销和针对年轻白领女性的促销等等。

26. Since snack foods are fast-moving consumer goods, promotional activities must not stop for a day in order to increase product sales. Terminal promotions can be categorized by the scale of promotion into unified promotional activities for the national market and individual promotional activities for each regional market; by the time of promotion into holiday promotions and regular day promotions; by the type of terminal into promotions in large supermarkets and small and medium-sized terminals; and by the target audience into promotions specifically aimed at children and teenagers, as well as those targeting young white-collar women, and so on.

27. 背景音乐响起（一段温馨轻柔的歌曲） 年轻男女声音用各地方言说出“早安永和”的广告词。（湖南话、四川话、粤语、山西方

27. Background music plays (a warm and gentle song) and the advertising slogan "Good morning, Yonghe" is spoken in various local dialects by young men and women (Hunan dialect, Sichuan dialect, Cantonese, Shanxi dialect).

28. 永和豆浆品牌形象广告文案 永和豆浆品牌形象广告设计

28. Yonghe Soy Milk Brand Image Advertisement Copy Yonghe Soy Milk Brand Image Advertisement Design

29. 构成、作用、销售任务及其它相应的各项职能。

29. Composition, functions, sales tasks, and other corresponding functions.

30. 1豆浆中含有丰富的大豆皂甙和不饱和脂肪酸，能分解体内的胆固醇，促进脂质代谢，

30. 1 Tofu is rich in soy saponins and unsaturated fatty acids, which can break down cholesterol in the body and promote lipid metabolism.

31. 买就赠这些促销活动都有自身的优势，也有自身的缺点。

31. These promotional activities that come with a "buy one get one free" offer have their own advantages as well as their own disadvantages.

32. 目前，中国生产休闲食品的企业已达数十万家之多，由于休闲食品制造业属于开放程度较高的行业，外资企业数量虽然不多，却占据我国休闲食品市场超过半数的销售收入和利润总额。许多内资企业在庞大市场机会面前却发展的举步维艰，为什么呢？笔者认为，我们缺少的主要不是资金，不是设备，也不是市场，而是对整合营销的全面掌控能力。结合笔者15年食品行业策划和市场实战经验，针对休闲食品市场在这里提出二十项做大市场规模的营销要素，与大家一起思考和分享：

32. Currently, there are more than 60,000 enterprises producing leisure food products in China. Since the leisure food manufacturing industry is a highly open sector, the number of foreign-funded enterprises is not large, but they account for more than half of the total sales revenue and profit in China's leisure food market. Many domestic enterprises, facing the vast market opportunities, are struggling to develop. Why is that? In the author's opinion, what we lack most is not capital, not equipment, nor the market, but the comprehensive control ability over integrated marketing. Based on the author's 15 years of experience in food industry planning and market practice, here are twenty marketing elements for expanding the market scale of leisure food products, which are proposed for everyone to think about and share:

33. 对比起来，苏青铺子里的糖果远比徐福记、马大姐的价格亲民，往往7-9元就能称到一斤散装糖果。“我店里主要是种类多，讲究性价比，糖果都不是什么大品牌，但质量肯定没问题。喜欢大品牌糖果的，都去超市或者网上买了。”苏青说道。

33. In comparison, the candy at Su Qing's store is much more affordable than that at Xu Fuji and Ma Daji, often costing as little as 7-9 yuan to weigh a pound of loose candy. "My store mainly has a variety of choices, focusing on value for money, and the candies are not big brands, but the quality is definitely guaranteed. Those who prefer big brand candy usually buy them at supermarkets or online," Su Qing said.

34. 品牌定位包括休闲食品企业品牌的定位和单品类或几个品类产品品牌各自的定位。品牌只有先定位清楚，以后的传播都将围绕品牌定位进行，从不同的角度去诠释和丰满品牌定位，这样你的品牌才可能在休闲食品市场的一个或几个细分市场处于领先位置。如果你的品牌首先不定位清楚，今天传播这样的主题，明天传播那样的主题，最后你自己也不知道你的品牌优势在哪里，自然也不会在消费者心中留下清晰的印象，消费者也缺少购买这个品牌的理由。

34. Brand positioning includes the positioning of the brand of a leisure food enterprise and the respective positioning of single-category or several categories of product brands. Only when the brand positioning is clear first, can the subsequent communication be centered around the brand positioning, interpreting and enriching the brand positioning from different angles. This way, your brand may possibly hold a leading position in one or several niche markets of the leisure food market. If your brand is not clearly positioned first, spreading such themes today and different themes tomorrow, you yourself may not know where the strengths of your brand lie, and naturally, you will not leave a clear impression in the minds of consumers, and consumers will also lack reasons to purchase this brand.

35. 起家，直营连锁模式。这两家公司争夺“永和”的连环商标诉讼案长达十年。 永和大王餐饮有限公司至今已在全国设立了100家左右的连锁店，形成了与永和豆浆的

35. Starting from scratch, the two companies have been engaged in a连环 trademark lawsuit over "Yonghe" for a decade. To date, Yonghe Da Wang Catering Co., Ltd. has established about 100 chain stores nationwide, forming a chain with Yonghe soy milk.

36. 近年来，三只松鼠、良品铺子和百草味等新零食品牌快速崛起，丰富的零食品类对糖果的一部分市场形成分流。而大众 健康 意识提升，对低糖、无糖产品需求增加，进而也导致我国人均糖果消费量逐年下降。

36. In recent years, new snack brands such as Sanmu Squirrel, Liangpin Puzi, and Baicao Wei have rapidly risen, and the variety of snack products has分流 a part of the candy market. Additionally, with the improvement of public health awareness, there is an increasing demand for low-sugar and sugar-free products, which has also led to a continuous decline in the per capita consumption of candy in our country.

37. 新春佳节一到，临街小店或超市卖场都摆满了五彩缤纷的糖果，在这份喜庆与甜蜜的背后，马大姐、徐福记、阿尔卑斯、德芙……众多国内外糖果品牌纷纷打响了春节战役。

37. As the Spring Festival approaches, small street shops and supermarkets are filled with colorful candies. Behind this festive and sweet atmosphere, numerous domestic and international candy brands such as Ma Jiemei, Xu Fujie, Alpenliebe, Dove, and many others have launched their Spring Festival campaigns.

38. 谁的品牌力更强，谁就能拥有更广阔的市场，品牌力成为餐饮企业逐入市场的关键。品牌也

38. Whose brand strength is stronger, the wider the market they can own, and brand strength has become the key for catering enterprises to enter the market. The brand also...

39. 他举例道，马大姐最早在2013年就跟滴滴进行了跨界合作，滴滴用户用积分在滴滴商城兑换马大姐提供的礼包。虽然从财务角度看是亏本的，但从品牌传播、消费者沟通角度来说，最终十几万人参加活动，通过互联网平台对马大姐品牌建立了认知并触达了新的用户。

39. He cited an example, saying that Sister Ma's first cross-border collaboration with DiDi was as early as 2013. DiDi users could use their points to exchange gift packs provided by Sister Ma in the DiDi Mall. Although it was a loss from a financial perspective, from the perspectives of brand promotion and consumer communication, ultimately, more than a hundred thousand people participated in the activity, and through the internet platform, the Sister Ma brand was recognized and new users were reached.

40. 企业自身销售体系规划主要也包括四个方面的内容：

40. The planning of an enterprise's own sales system mainly includes four aspects of content:

41. 在企业品牌或品类品牌策略的前提下，产品线的市场覆盖方式主要有：

41. Under the premise of corporate brand or category brand strategy, the main methods of market coverage for product lines are:

42. 阐释麦当劳的品牌理念。这次活动是麦当劳全球同步的更新活动，自2003年9月2日于德国

42. Elucidate McDonald's brand philosophy. This event is a globally synchronized update activity of McDonald's, starting from September 2, 2003, in Germany.

43. 英文化命名：一些休闲食品开始就是国外引入的，而且外资品牌仍然在休闲食品市场占据重要的位置。消费人群对英文化命名接受程度很高，使用英文化命名是国内休闲产品一种不错的选择。如：可比克、波卡等。

43. Cultural Naming in English: Some leisure foods were introduced from abroad from the beginning, and foreign-funded brands still occupy an important position in the leisure food market. Consumers have a high degree of acceptance for English cultural naming, and using English cultural naming is a good choice for domestic leisure products. For example: Kecici, Poka, etc.

44. 全场满2元减1元(相当于全场五折)拍下即减！还全场包邮哦！

44. Spend 2 yuan and get 1 yuan off (equivalent to 50% off the entire store) - instant discount upon purchase! Plus, free shipping for the entire store!

45. 培训销售队伍：企业对各级销售组织的各类人员分别进行相关营销知识与技能培训的内容与方式。

45. Training Sales Teams: The content and methods of marketing knowledge and skills training for various personnel in sales organizations at all levels of the enterprise.

46. 休闲食品是典型的快速消费品，购买的随机性很强，所以产品铺货率的高低对产品销量有着直接的影响。休闲食品除了超市、便利店、食杂店、百货商场、批发市场外，少年儿童经常出没的公园、旅游景点以及火车站、机场等也是适合的销售终端。

46. Snack food is a typical fast-moving consumer good with a strong element of randomness in purchases, so the level of product distribution has a direct impact on sales. In addition to supermarkets, convenience stores, grocery shops, department stores, and wholesale markets, parks, tourist attractions, and transportation hubs such as train stations and airports, where children and teenagers frequently visit, are also suitable sales outlets.

47. 美的豆浆机广告 广告作业

47. Advertisement for Midea soy milk machine - Advertising task

48. 根据休闲食品各品类的特点和主流消费群体的差异性，提出4种产品的命名思路供大家参考：

48. According to the characteristics of various categories of leisure food and the differences in the mainstream consumer groups, I propose four product naming ideas for your reference:

49. “小时候父母出远门回家，总会买糖果供村里闻讯而来的亲朋好友分食，还要特意提上一两斤糖果去拜访长辈。过年的时候，糖果也基本是每家每户的必备年货。”

49. "When my parents would go on a long trip and come back home, they would always buy candies for their relatives and friends who came to greet them, and they would also take a couple of pounds of candies to visit their elders. During the New Year, candies were also a must-have for every household as part of the New Year's supplies."

50. 在古代，糖是名副其实的奢侈品，现如今，早已飞入寻常百姓家。

50. In ancient times, sugar was a genuine luxury, but now it has long since become a common commodity in the ordinary people's homes.

51. 从市占率来看，国外品牌在我国糖果市场长期占据主导地位，市占率前五位都为外资企业，分别是玛氏、雀巢、阿尔卑斯、亿滋国际和费列罗。而国产品牌徐福记、金丝猴也相继被外资企业雀巢、好时收购。

51. From the perspective of market share, foreign brands have long dominated the candy market in our country. The top five market share holders are all foreign-funded enterprises, namely Mars, Nestlé, Alpenliebe, Mondelez International, and Ferrero. Meanwhile, domestic brands like Xu Fugui and Jin Simiao have also been successively acquired by foreign-funded enterprises Nestlé and Hershey.

52. 广告语：①你想知道“美味在线”的味道吗？ ②爱美味，爱豆浆

52. Slogan: ① Do you want to know the taste of "Delicious Online"? ② Love deliciousness, love soy milk.

53. 色的“m ”，醒目温馨。

53. The color "m" stands out and is warm and inviting.

54. 言、闽南语、青海话、上海话、北京话。 旁白：（普通话）（声音温柔）女生：我们都在说“早安永和”。男声：从每个清晨起，有

54. Mandarin, Minnan dialect, Qinghai dialect, Shanghai dialect, Beijing dialect. Narrator: (Mandarin, with a gentle voice) Female: We are all saying "Good morning, Yonghe." Male: Since each morning, there has been...

55. 一个好的产品品牌名称既能反映出行业特性，又能够带出产品的卖点，而且顺口，容易记忆。如果能为产品起一个好名字，会为产品今后的传播节省大量的宣传费用。

55. A good product brand name can reflect the industry characteristics, highlight the selling points of the product, and be easy to pronounce and remember. If a good name can be given to a product, it will save a significant amount of promotional costs for the product's future dissemination.

56. 浆还是远远落后于麦当劳的。那么，未来的发展中，永和豆浆能否有一天在国际市场中与麦

56. The soy milk is still far behind McDonald's. Then, in the future development, can Yonghe Soy Milk one day compete in the international market with McDonald's?

57. 营销无定式，它是一个动态的系统，去年的成功经验，到今年运用可能结果就会完全不一样。休闲食品企业只有不断地与消费者沟通，与市场沟通才会在竞争激烈的市场中走的更好！

57. There is no fixed formula for marketing; it is a dynamic system. What was successful last year might yield entirely different results this year. Only by continuously communicating with consumers and the market can休闲食品 enterprises walk better in the fiercely competitive market!

58. 1广告创意：号召式标题，易于记忆；正文是带有广告 口号 的，依据色彩联觉的作

58. 1 Advertising Creativity: A catchy, memorable headline; the body contains an advertising slogan, based on the association of colors.

59. 节双利用中秋节、国庆节客户流量大的优势进行促销。目的就是留住大客户量。从而赚更多的信用、钱。

59. Take advantage of the high customer flow during the Mid-Autumn Festival and National Day to promote sales. The purpose is to retain a large number of customers, thereby earning more credit and money.

60. 小结:永和要想打造国内第一的快餐品牌, 对永和大王公司必须先联合，合力搞好民族企

60. Summary: In order for Yonghe to build the number one fast-food brand in China, it is necessary to first unite Yonghe King Corporation and work together to improve the national enterprise.

61. 盘早点带给你每天新的开始，让你充满活力，可以成为刺激其消费的因素。同时，从情感上

61. The early breakfast can bring you a new start every day, filling you with vitality, which can become a factor that stimulates its consumption. At the same time, from an emotional perspective,

62. 本次广告策划旨在在巩固原有消费者的基础上，吸引新的消费者尝试永和豆浆，向消费

62. The purpose of this advertising campaign is to attract new consumers to try Yonghe soy milk while consolidating the existing consumer base.

63. 杨学宝告诉「子弹 财经 」，仅除夕前两个月（农历11月、12月）的销售额就占到马大姐全年的50%左右。

63. Yang Xuebao told "Bullet Finance" that the sales revenue in the two months before the Chinese New Year (the 11th and 12th lunar months) accounted for about 50% of Ma Jie Jie's annual sales.

64. 创新永远是最好的助推剂。 如今，一部分糖企已迈出转型升级的步伐，行业格局仍有不小的变数，但可以确定的是，这场“甜蜜的战事”将会愈演愈烈，并引发新一轮的洗牌。谁能在这场创新战事中活到最后，考验糖企内功，而时间会给出最终答案。

64. Innovation is always the best catalyst. Now, some sugar enterprises have taken steps towards transformation and upgrading, and the industry landscape still holds a significant amount of uncertainty. However, it can be determined that this "sweet battle" will intensify even more and trigger a new round of reshuffling. Who can survive to the end of this innovation war, tests the internal strength of sugar enterprises, and time will provide the final answer.

65. 慕尼黑首发，在短短十余天内全球120多个国家的麦当劳陆续加入了更新行列。

65. Starting from Munich, within a mere ten days, McDonald's in over 120 countries around the world陆续 joined the update lineup.