1. 如何使开业典礼活动为营销服务,使开业典礼前后的活动成为一个大市场营销活动的绝好机会,这样就使开业典礼仪式不单纯是一个开业的标志,更是宣传和营销的载体。本案策划,突出了二点:一是为宾客带来吉祥、美好前景的广告语——“步入东方,人生辉煌。”试问:谁不愿到一个能使自己一生辉煌的地方去消费、享受呢这句广告语不但简洁明了,朗朗上口,还给步入东方的人一种精神上的愉悦和享受,使客人对宾馆产生了亲和力,缩短了客人与宾馆的距离,也将会增强客人对宾馆的忠诚度。二是充分利用政府重视招商引资的政策,积极鼓励外商投资,我们利用合资项目,就可名正言顺邀请地方政府首脑参加开业典礼,因为这不是一般的企业行为,而涉及到政府的政策导向问题,具有一定的政治意义。所以,这样的开业典礼,一般能邀请到地方首脑。既然地方首脑都参加了,试问,还有哪些部门、企业首脑不愿来参加开业典礼的好事呢更何况我们的营销工作早已做上前了。既然政府首脑都来了,新闻媒体自然也会不请自到,并且卖力地帮助做免费宣传报道。所以,这样的开业典礼,这样的策划,实际上已不局限于一般层面的开业典礼活动,而是一次绝好的大市场营销观念的具体运作。因此,宾馆开业后,宾客盈门是自然的事。后来的事实证明了这一点,第一年营业额就跃居当地行业前茅,且被省旅游局评为三星级宾馆。

1. How to make the opening ceremony event serve for marketing, turning the activities before and after the opening ceremony into a great opportunity for a large-scale marketing campaign, so that the opening ceremony is not just a symbol of the opening, but also a carrier for publicity and marketing. The case planning highlights two points: First, an advertising slogan that brings guests good fortune and a bright future – "Step into the East, shine in life." Ask yourself: Who wouldn't want to go to a place that can make their life shine to consume and enjoy? This advertising slogan is not only concise and easy to remember, but it also gives people who step into the East a spiritual joy and enjoyment, making guests feel a sense of affinity towards the hotel, shortening the distance between guests and the hotel, and will also enhance guests' loyalty to the hotel. Second, taking full advantage of the government's policy of focusing on attracting investment, actively encouraging foreign investment, we can, by using joint venture projects, invite the heads of local governments to attend the opening ceremony in a legitimate and justified manner, because this is not a general business behavior, but involves the government's policy orientation, which has certain political significance. Therefore, such an opening ceremony can generally invite the heads of local governments. Since local leaders have attended, it is natural to wonder, who among other departments and corporate heads would not want to attend the opening ceremony of such a good thing? Moreover, our marketing work has already been carried out in advance. Since the heads of government have come, the news media will naturally come without invitation and work hard to provide free publicity and reporting. Therefore, such an opening ceremony, such a plan, has actually gone beyond the general level of opening ceremony activities and is a perfect operation of a great marketing concept. Therefore, after the hotel opens, it is a natural thing for guests to flood in. The subsequent facts have proven this point, with the first-year turnover ranking among the top in the local industry and being awarded a three-star hotel by the Provincial Tourism Bureau.

2. e、520情侣广告气球宣传(心形粉色气球);

2. e, 520 Couples Advertising Balloon Promotion (heart-shaped pink balloons)

3. 分部市场部强调了"三个一"，要求每一个推广人员都要切实去做——"一个电话"：要求每个推广人员相互沟通，保持每天一个电话："一个总结"：每周写一个总结："一本书"：要求推广人员每天抽出时间读书，不管新书旧书，"书读百遍，其义自现"

3. The department of divisional markets emphasized the "three ones" and required that every promotional staff should genuinely carry them out: "One call": Each promotional staff is required to communicate with each other and maintain one call per day; "One summary": Write a summary every week; "One book": Require promotional staff to set aside time to read a book every day, regardless of whether it is a new book or an old one, as the saying goes, "The more one reads a book, the more its meaning becomes apparent."

4. 活动期间，美容院所有员工的行为举止必须规范，占有站姿，左右坐姿，见到顾客要同意微笑问好，要凸显美容院服务的专业性以及团队力量。

4. During the event, all staff members of the beauty salon must maintain proper behavior and posture, both standing and seated. They should greet customers with a smile and a nod upon seeing them, highlighting the professionalism of the beauty salon's services and the strength of the team.

5. 在美容院消费满780元的顾客，赠送补水液一瓶。

5. Customers who spend over 780 yuan at the beauty salon will receive a bottle of moisturizing essence as a gift.

6. 美容师拉票环节(美容师关于自己的亲友团停止拉票选出最优异的美容师)

6. Beauty Therapist Campaigning Phase (Beauty therapists stop campaigning for their own teams of relatives and friends, and vote for the most outstanding beauty therapist)

7. 只要努力，天下无肥

7. As long as one works hard, there is no obesity in the world.

8. 根据节日营销背景，我们将此次目标受众定位于0—40岁中高端人群；他们在进餐厅用餐除了希望餐点美味之外，也注重环境、氛围、文化等附加值因素；他们的消费期望是：餐点好不好吃？餐厅有无格调？好不好玩？有无优惠？给他们带来了哪些精神利益？

8. Based on the background of festival marketing, we have targeted this campaign at the mid-to-high-end population aged between 0 and 40 years; besides expecting delicious food, they also pay attention to additional value factors such as environment, atmosphere, and culture when dining in restaurants; their expectations for consumption are: Is the food delicious? Does the restaurant have a stylish atmosphere? Is it fun? Are there any discounts? What spiritual benefits do they gain from it?

9. 坚持减肥，雕塑美丽?>

9. Stick to weight loss, sculpt beauty?>

10. “爱意传递”活动，凡是自活动期间，男士赠送老婆(女朋友)指定美容项目卡或者是指定美容产品套装用以表达爱意，美容院可以为其传递爱，表达爱，为老婆(女朋友)送上一份意外惊喜或者是赠送三次免费的面部护理项目(一次芳香开背护理二选

10. "Love Message" Event: During the event period, gentlemen who present their wife (girlfriend) with a specified beauty service card or a set of specified beauty products to express their love can have their love conveyed by the beauty salon, which can express love, offer an unexpected surprise to the wife (girlfriend), or provide three free facial care services (either a fragrant back massage or one of the two options).

11. 改变生活品质，从减肥开始

11. Improve the quality of life, start with weight loss.

12. 减肥，力量来自于控制

12. Weight loss, the power comes from control.

13. 制定活动销售目标，并分解给各美容师(美容顾问)相应任务指标，活动结束后按照达成率情况进行奖赏。

13. Establish sales targets for the event and allocate corresponding task indicators to each beautician (cosmetic consultant). After the event, rewards will be given based on the achievement rate.

14. 总之，精英团队区别于普通团队之处，就是能不断地达成目标，并为企业决策提供有力的信息资源、经验等全方位的支持。

14. In summary, what distinguishes an elite team from an ordinary team is their ability to continuously achieve goals and provide comprehensive support to the company's decision-making process, including robust information resources and experience.

15. 情人节夜浪漫回味——活动当天只要是情侣，只要你有伴侣，到该餐饮酒店消费均可获得5折优惠，凡在情人节当天结婚的情侣均可免费享受由餐饮酒店提供的完美情侣套餐，浪漫结婚纪念日，有完美的爱情故事，更有分享与祝福。

15. Romantic Memories on Valentine's Night - On the day of the event, any couple or individuals with a partner can enjoy a 50% discount on their consumption at the catering hotel. Couples who get married on Valentine's Day can enjoy a free perfect couple's set provided by the catering hotel, a romantic wedding anniversary celebration, with a perfect love story, and more sharing and blessings.

16. 猜你感兴趣：

16. Guess what you're interested in:

17. 活动期间，凡在美容院消费者可免费享受足疗项目，缓解您脚步的压力。

17. During the event, consumers at beauty salons can enjoy a free foot massage service to relieve the pressure on your feet.

18. 减肥尚未成功，同伴还需努力

18. The weight loss has not yet been successful, more effort is needed from the peers.

19. 一个拱门、两个帐篷、两个产品气模、一个“联合国节能金奖”易拉保、两个海报牌。

19. One archway, two tents, two product air bladders, one "UN Energy Conservation Gold Award" pull-tab, and two poster boards.

20. 期间共销售26台，占当月销售63台的412%。主要竞争对手当月销量是47台。

20. A total of 26 units were sold during the period, accounting for 412% of the month's total sales of 63 units. The main competitor's sales for that month were 47 units.

21. 活动地点 ：暂定于餐饮酒店内外

21. Activity Location: Tentatively scheduled to be inside and outside the catering hotel

22. 没有最瘦，只有更瘦

22. There's no such thing as too thin, only thinner.

23. 减肥，寻找身轻如燕的感觉

23. Dieting, seeking the feeling of being light as a swallow.

24. 减肥，少吃、多动，没有第三条路

24. Weight loss: eat less and move more, there is no third way.

25. 在20xx年x月x日至x月x日下午16：00期间，所有女性均可领取最佳情话评选券一张，只要自己的男友、丈夫在活动期间写下对自己的情话誓言，并将这些动人的情话粘贴在美容院大厅的爱心墙板上，即可获赠美容院送出的价值299元体验券及199元代金券一张，还可以参与抽奖，获取精美礼品。

25. During the period from xx to xx in the month of 20xx, all women are eligible to receive one Best Love Quote Selection Ticket. As long as their boyfriend or husband writes a love vow for them during the event and posts these touching love quotes on the heart-shaped board in the beauty salon's lobby, they will receive a 299 yuan experience voucher and one 199 yuan gift voucher from the beauty salon. They can also participate in a lucky draw to win exquisite gifts.

26. 宣传话术重点：着重强调送“新春美丽心礼”特惠套餐是对妻子(女朋友)的一种最关爱，是爱的实际行动表现;

26. Key Slogan: Emphasize that the "Spring Festival Beautiful Heart Gift" special package is the most loving gesture towards one's wife (girlfriend), a tangible act of love.

27. 您要做传统火锅,可能就是要贴近宫廷风,您要做现在火锅,可能就要贴近现代风格

27. If you want to make a traditional hotpot, it might be closer to a royal palace style; if you want to make a modern hotpot, it might be closer to a contemporary style.

28. 凡是单身人群均可参加20xx年xx月xx日餐饮酒店举办的城市大型单身交友派对，以高水准的交友对象、人文浪漫的餐厅氛围、极具创意趣味的活动环节，为你寻找完美伴侣提供最舒适浪漫的平台与空间。

28. All single individuals are welcome to participate in the city's large-scale single dating party organized by a catering and hotel on [Date] of [Month], [Year]. The event offers a platform with the most comfortable and romantic space for finding a perfect partner, featuring high-standard dating candidates, a humanistic and romantic restaurant atmosphere, and creative and entertaining activity segments.

29. 可以联合附近的超市或是卖场做活动，将美容院的520情人节的消费券作为赠送。

29. You can collaborate with nearby supermarkets or stores to hold events and offer beauty salon coupons as gifts for the 520 Valentine's Day promotion.

30. 通过520活动回馈老顾客，达到留客的目的。

30. Through the 520 event, return the favor to our loyal customers to achieve the goal of retaining them.

31. 健康第一，坚持不懈

31. Health comes first, be persistent.

32. 自律自觉的团队纪律之于团队，犹如规矩之于方圆，即所谓"令行禁止"如果没有纪律的约束，军队充其量不过是散兵游勇而已，这样的部队要打胜仗是不可想象的；团队没有纪律的约束，也只不过是一群乌合之众，没有什么战斗力可言。

32. Self-discipline and self-awareness in team discipline are to a team as rules are to a square and a circle, that is, the so-called "carry out orders and prohibit violations." Without the constraint of discipline, the army can at best be a group of wandering soldiers and marauders, and it is unimaginable for such a unit to win battles; a team without the constraint of discipline is merely a mob, and there is nothing to speak of in terms of combat effectiveness.

33. ：20xx520情人，真爱无限特惠活动活动期间，所有男士可在美容院购买情侣浪漫心礼特惠套餐赠送给自己的妻子(女朋友)，以此充分表达自己的爱意，谢谢妻子(女朋友)在过去的一年里对自己的支持和帮助;美容院顾客也可并且宣传(爱人共享活动优惠);漂亮心意卡可享受九重特惠：

33. During the "20xx520 Love, Infinite Love Special Offer" event, all gentlemen can purchase a romantic heart gift special package at beauty salons to present to their wives (girlfriends), thereby fully expressing their love. Thank you to your wife (girlfriend) for your support and help in the past year; beauty salon customers can also promote (shared event discount) with their loved ones; beautiful心意 cards can enjoy nine levels of special offers:

34. 打造美容院的品牌形象和知名度，提升顾客忠诚度;

34. Build the brand image and reputation of beauty salons, and enhance customer loyalty.

35. 减肥，不走回头路

35. Lose weight and never take a step back.

36. b、在美容院门店上挂上美容院活动主题的横幅。

36. b、Hang banners with beauty salon promotional themes in the beauty salon stores.

37. 浪漫的520节是所有商家都会瞄准的节日，在这一天到来前就已经有很多商家“伺机而动”。一般来说，节日前一个星期，美容院最好不要做太大的促销活动，以免让七夕活动的流量提前消耗。

37. The romantic 520 Festival is a day that all merchants target, and many of them have already started to "strike while the iron is hot" before the day arrives. Generally speaking, beauty salons should not hold too big promotional activities one week before the festival to avoid prematurely exhausting the traffic for the Qixi Festival.

38. 确定形象广告语和定位广告语:“步入东方,人生辉煌”;“东方宾馆,高贵而不贵”。

38. Determine the image advertising slogan and positioning advertising slogan: "Step into the East, shine in life"; "Dongfang Hotel, noble but not expensive."

39. 所以在设计宣传语的时候520是属于情侣的节日，在主题上务必做到最合理，最浪漫，最体贴，以此先打动女性，再通过女性的感召力带动男性的积极参与。在设计宣传单、宣传语时可以独辟蹊径，使用不随大流的表现方式，只要是三观正的祝福，“语不惊人死不休”也是可以的。

39. Therefore, when designing promotional slogans, 520 is a holiday for couples, and it is imperative to make it the most reasonable, romantic, and considerate in terms of theme. This should first打动 women, and then use women's persuasive power to mobilize men's active participation. When designing promotional flyers and slogans, one can take a different path, using unconventional expressive methods. As long as the blessings are in line with positive values, "It is not enough to die if the language is not shocking" is also acceptable.

40. ② 学习能力的培养：学习不仅是积累知识的过程，更是能力得以提升的唯一途径。因此，要提升整个团队的思维能力、沟通能力、执行能力，首先必须重视团队成员学习能力的培养，即是让成员在实践中学会如何学习、学习什么。

40. ② Cultivation of learning ability: Learning is not only a process of accumulating knowledge, but also the only way to enhance abilities. Therefore, to improve the overall thinking ability, communication ability, and execution ability of the team, it is first necessary to pay attention to the cultivation of the learning ability of team members, which is to teach the members how to learn and what to learn through practice.

41. 再就是要给您介绍一下餐饮业的装修风格实际设计

41. Additionally, I would like to introduce to you the actual design of the decoration style in the catering industry.

42. 为了确保活动能成功举办，我们需要提前开始活动方案制定工作，活动方案是对具体将要进行的活动进行书面的计划。活动方案的格式和要求是什么样的呢？

42. In order to ensure the successful hosting of the event, we need to start the planning of the event scheme early. The event scheme is a written plan for the specific activities to be carried out. What is the format and requirements for the event scheme?

43. 成功的经营策划,必须运用现代大市场营销观念,加以全方位的思考,充分利用和挖掘社会资源,提炼、加工、创造出社会高度关注的主题。

43. Successful business planning requires the application of modern large-scale marketing concepts, comprehensive thinking, full utilization and mining of social resources, and refining, processing, and creating themes that are highly concerned by society.

44. 美容院店内须进行适当布置，营造节日促销氛围，刺激顾客的购买欲望;如有张贴“男宾止步”的提示，活动期间须撤下;同时在店外摆入心形板时注意城管的干涉;

44. The beauty salon must be appropriately decorated to create a festive promotional atmosphere, stimulating customers' desire to purchase; if there are signs posted saying "Men Not Allowed," they must be removed during the event; at the same time, when placing heart-shaped boards outside the store, attention must be paid to the interference of city management.

45. 为爱而聚，凡是在情人节当天，进店消费的情侣顾客，可以免费抽奖一次，赠送玫瑰花一束，办理身体项目卡，赠送面部护理项目;

45. Gathered for Love, on Valentine's Day, couples who make purchases in our store are entitled to a free lucky draw, receive a bouquet of roses, and get a facial care service for purchasing a body project card.

46. 参与者及美容院会员的夫君、相公(或男朋友);

46. Spouses or husbands (or boyfriends) of participants and beauty salon members.

47. 这个品类不同,招牌文化不同,装修风格自然不一样,您不可能叫一个现代都市感十足的名字装修出一个古代宫廷风格的门店,那样就会显得不搭调。

47. This category is different, the signboard culture is different, and the decoration style naturally varies. It's impossible to choose a modern urban name and decorate a store in ancient imperial style, as it would look mismatched.

48. 能战胜自我的女人才能减肥成功

48. Only a woman who can conquer herself can succeed in weight loss.

49. ① 借鉴：所谓的借鉴，就是要奉行"拿来主义"，就是要"古为今用"、"洋为中用"；就是让别人的成功，成为我们的经验，为我所用。

49. ① Borrowing: So-called borrowing refers to adhering to the "carryoverism" approach, which means "using the ancient for the modern" and "using the foreign for the Chinese"; it is to make others' successes our own experiences and make use of them.

50. 以七夕当天主题活动为主线，前期返券让利促销为辅助，举行为期三天的“忽然遇见更美的你”主题营销活动，针对20xx年xx月xx日当天，举办“忽然遇见你”单身交友派对，及“浪漫回味年”情侣交友派对。

50. With the main theme activity on the Qixi Festival day as the core, assisted by the pre-event coupon redemption promotions, a three-day "Suddenly Encounter the More Beautiful You" themed marketing campaign was held. Specifically for the day of XX month XX, 20xx, events such as the "Suddenly Encounter You" single's交友派对 (friendship party) and the "Romantic Yearning for the Past" couple's交友派对 were organized.

51. 消费达XX金额，返利代金券→以直观让利促销拉长该餐饮酒店热销周期。

51. Consume up to XX amount, receive a cashback voucher → Provide a straightforward discount promotion to extend the popular sales cycle for the catering and hotel industry.

52. 宣传话术重点：着重强调送情侣浪漫心礼特惠套餐是对妻子(女朋友)的一种最关爱，是爱的实际行动表现;

52. Key promotional phrase: Emphasize that purchasing the romantic gift special package for couples is the most caring gesture towards the wife (girlfriend), and a tangible expression of love.

53. 只要你身边有伴侣，均可参加20xx年xx月xx日餐厅举办的情侣主题派对，凡是夫妻、情侣在情人节当天到餐饮酒店消费，均可获得餐饮5折优惠，凡是20xx年xx月xx日为结婚纪念日的顾客，只要你敢于讲述你们的浪漫爱情故事，则均可享受该餐饮酒店提供的免费情侣套餐一份。

53. As long as you have a partner, you are welcome to participate in the couples' themed party held by the restaurant on February 20xx. On Valentine's Day, any couples who dine at the catering hotel can enjoy a 50% discount on their meals. For customers whose wedding anniversary falls on February 20xx, if you dare to share your romantic love story, you can enjoy a free couples' set provided by the catering hotel.

54. 凡是在活动期间，购买产品享受原价八折的基础上，可以再享受九折优惠，折上折优惠让顾客感受到更实惠;

54. During the event period, customers who purchase products can enjoy an additional 10% discount on top of the original 20% off, providing an even more favorable price for the customers.

55. 制作有宾馆标志的小纪念品,在营销活动和经营中赠送。

55. Produce souvenirs with the hotel's logo and distribute them as gifts during marketing campaigns and business operations.

56. 在活动中，消费满580元的顾客，赠送洗面奶一瓶。

56. In the activity, customers who spend over 580 yuan will receive a bottle of facial cleanser as a gift.

57. 坚持减肥，一切皆有可能

57. Persist in weight loss, and everything is possible.

58. 当日累计购物满xx（黄金珠宝满xx元），送老树咖啡xx元现金券一张。（赠品不重复享受，单张发票仅限一份）

58. When the cumulative shopping for the day reaches xx yuan (gold and jewelry xx yuan), you will receive an Lao Shu Coffee cash voucher worth xx yuan. (The gift is not eligible for repeated enjoyment, and each invoice is only valid for one voucher.)

59. 我们可以用强视觉展示(开业庆典,门口花篮,鞭炮,大型海报,灯光效果等)先让顾客看到我们,然后,我们通过小礼品赠送,代金券派发,人偶互动,等方式吸引顾客进店。这样我们就实现了我们想要达到的第一个目的。

59. We can use strong visual displays (opening ceremonies, door wreaths, firecrackers, large posters, lighting effects, etc.) to make customers see us first, and then, through methods such as giving away small gifts, distributing vouchers, and interacting with mannequins, we can attract customers to enter the store. This way, we have achieved the first goal we want to reach.

60. 减肥曲线波动后面就是低谷

60. The fluctuations behind the weight loss curve are followed by a trough.

61. 通过营销手段增加餐厅客流餐饮营销是一项复杂的系统工程,必须掌握的技巧有很多。而一家餐厅的营销是多重叠加的,其中有一个。餐厅营销是为了通过菜肴吸引顾客、增加回头客,而不是单纯利用利润。在互联网的今天,餐饮营销是一天结束的概念,而餐厅营销是。

61. Increasing restaurant foot traffic through marketing means is a complex systematic project, and there are many skills that need to be mastered. The marketing of a restaurant is multi-layered, and one of them is this. Restaurant marketing aims to attract customers through dishes and increase repeat customers, rather than simply relying on profits. In today's internet age, restaurant marketing is a concept that ends at the end of the day, while restaurant marketing is...

62. 获赠爱情誓言卡一张，参加最佳情话评选活动，有机会获得精美奖品;

62. Receive a love oath card and participate in the Best Love Lines selection activity for a chance to win exquisite prizes.

63. 活动时间 ：20xx年xx月xx日—20xx年xx月xx日

63. Event Time: From 20xx/xx/xx to 20xx/xx/xx

64. ②、牛郎织女造型创意布置→制造更多宣传话题

64. ②, Creative layout of the Cowherd and Weaving Girl figure → Generate more promotional topics

65. 活动内容： 美容店在5月20日当天可以举办520美容师节你最喜爱的美容师评选活动，关于每一位被邀约进店的客户给予必定的奖品以及美容店优惠卡。

65. Event Content: On May 20th, beauty salons can hold the "520 Beauty Therapist Day" contest for the most beloved beauty therapist, where each customer invited to the store will receive a certain prize and a beauty salon discount card.

66. 在美容院消费满1280元顾客，享受8折优惠，并赠送原液一套。

66. Customers who spend over 1280 yuan at the beauty salon will enjoy an 8% discount and receive a set of original liquid as a gift.

67. 在餐饮酒店入口处创意设计大型鹊桥门头，借传统七夕香桥会的文化习俗增添该餐饮酒店的人文格调及节日独特性。以此吸引消费者关注，并力邀当地知名摄影机构联合加入，为每一个进店消费者留下最美的身影。

67. Creatively design a grand magpie bridge sign at the entrance of the catering and hotel, drawing on the traditional Chinese Qixi Festival's fragrant bridge gathering cultural custom to enhance the humanistic style and festival uniqueness of the catering and hotel. This aims to attract consumer attention and actively invite local renowned photography agencies to join, leaving the most beautiful silhouette for every customer who enters the store.

68. 比如您要做的是传统菜系,您可能装修风格就是要更贴近返古风格

68. For example, if you are aiming to create a traditional cuisine, your interior design style might be to be more in line with the retro style.

69. 20日在钦州市场做宣传：贴海报和包装三轮车，23日在商场前贴海报。

69. On the 20th, promoted at the Qinzhou market: posted posters and wrapped tricycles. On the 23rd, posted posters in front of the shopping mall.

70. 情人节夜晚主题活动→引爆全场，制造新闻话题，扩大知名度。

70. Valentine's Night Special Event → Ignite the crowd, create news topics, and expand popularity.

71. 经营靠智慧,成功靠策划。策划是经营管理者成功经营管理现代饭店不可缺少的能力和方法。

71. Success in business depends on wisdom, while success in planning is an indispensable ability and method for managers to successfully operate modern hotels.

72. "成功的经验可以作为借鉴，但却不能简单的复制、移植"，因此，分部市场部每一次开会，都会将活动的创新作为重点内容来进行讨论。比如其它地方的活动方案拿到四川分部以后，我们通常的做法是：首先组织市场部人员进行学习；其次是让各推广人员发表自己的改进意见，最好是有创新的点子；最后才是拿到市场上去检验、运用。

72. "Successful experiences can be used as a reference, but they cannot be simply copied or transplanted," therefore, every time the regional market department holds a meeting, the innovation of the activities is always a key topic for discussion. For example, after bringing the activity plans from other places to the Sichuan branch, our usual approach is: first, to organize the market department personnel for study; second, to allow each promotional staff to express their own suggestions for improvement, preferably with innovative ideas; and finally, to test and implement them in the market.

73. 游戏环节(这是美容师与客户都要玩的小游戏，比方接龙游戏，你画我猜等游戏)

73. Game section (this is a small game that both beauticians and clients should play, such as word chain games, draw and guess games, etc.)

74. 目标的制定既要切合实际，又要具有前瞻性，当前来说，团队的目标就是要着眼全局，放眼未来。孙子兵法云："取法其上，得其中；取法其中，得其下；取法其下，则得其下下"只有制定了崇高目标的团队、并注重全局和未来的团队，才有存在的价值，才能不断地达成企业目标。

74. The setting of goals must be both realistic and forward-looking. Currently, the team's goal is to focus on the overall situation and look to the future. As Sun Tzu said in The Art of War, "To take the highest model and achieve the middle; to take the middle model and achieve the lowest; to take the lowest model and achieve the lowest of the lowest." Only teams that set noble goals and pay attention to the overall situation and the future have value and can continuously achieve corporate goals.

75. 在美容院内部进行适当的布置，让美容院充满七夕情人节的气息。

75. Appropriately decorate the beauty salon to create a romantic atmosphere for the Qixi Festival of Love.

76. 经营比较平稳的饭店,如何挖掘现有资源,注入新的活力,创造新的卖点,创造新的经济增长点,是现代饭店在激烈的市场竞争中,要立于不败之地,必须考虑和研究的课题。本策划是针对中国五金城——永康市的一家四星级酒店,所处的特定市场环境,运用大市场营销学理论,利用五金产品遍布世界,五金商人云集永康,以及国家四A级方岩名胜风景景区的资源,进行整合运作,将酒店打造成市场需要的、并具有鲜明特点的“商务之家,游客之店”。在为企业、客商、景区提供针对性的服务和产品的过程中,酒店也分享到了丰富的客源和快速增长的社会效益和经济效益。

76. How to tap into existing resources, inject new vitality, create new selling points, and generate new economic growth points for a hotel that operates relatively stably is a topic that modern hotels must consider and study in order to maintain a competitive edge in the fierce market competition. This proposal is tailored for a four-star hotel in Yongkang City, China, a city known as the "City of Hardware" and the home of the famous national AAAA-level scenic area, Fangyan. By utilizing the theory of macro marketing, leveraging the widespread presence of hardware products worldwide and the gathering of hardware merchants in Yongkang, as well as the resources of the scenic area, the hotel is to be integrated and operated into a "Business Home, Tourist Shop" that meets market demands and has distinct characteristics. In the process of providing targeted services and products for enterprises, merchants, and the scenic area, the hotel also benefits from a rich source of customers and rapid growth in social and economic benefits.

77. 餐厅怎么做开业宣传海报

78. 餐厅怎么做开业宣传海报,怎么设计吸引眼球。怎样设计餐厅怎么做开业宣传海报,怎么设计吸引眼球餐厅怎么做宣传海报,怎么设计吸引眼球

77. How to make a promotional poster for a restaurant opening 78. How to make a promotional poster for a restaurant opening, and how to design it to catch people's attention. How to design a promotional poster for a restaurant opening, and how to design it to catch people's attention.

79. 减肥从心开始

79. Weight loss starts from the heart.

80. 减肥成功，奖励新衣服

80. Successful weight loss, reward with new clothes.

81. 通过520活动的宣传，加深周边的消费者们对自己美容院的印象，以此达到品牌宣传的作用。

81. Through the promotion of the 520 event, deepen the impression of consumers around the beauty salon, thereby achieving the effect of brand promotion.